Mount Gay National Rum Day Text to Win Sweepstakes – Case Study

Mount Gay National Rum Day Text to Win Sweepstakes

Mount Gay Rum, the the oldest-existing rum company in the world, was looking for a way to promote its brand during the National Rum Day. Every August 16th, rum lovers dedicate a day to celebrate their favorite cocktails, desserts, and warming spirit. To leverage National Rum Day excitement, fans of the brand could enter for a chance to win a “Summer Essential Kit ” that would provide a set of beach towels, a bluetooth speaker and a beach bag. Everything you need to enjoy a day on the beach sipping your favorite Mount Gay Rum cocktail.

Mount Gay Rum, partnered with the American Sweepstakes Company to administer the promotion. American Sweepstakes leveraged Sweeppea’s sweepstakes platform to offer the chance to win 1 of 18 “Summer Essential Kits”.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word MGSUMMER  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Mount Gay Rum furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Mount Gay National Rum Day Text to Win Sweepstakes XO

Objective:

  • To build awareness for the Mount Gay Rum brands
  • To engage fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Eighteen (18) winners received a Summer Essential Kit that included a set of beach towels, a bluetooth speaker and a beach bag.

To get started with your own text-to-win, see our features and pricing.

ERX Motor Park Live Event Text to Win Sweepstakes – Case Study

ERX Ultimate Off-Road Text to Win Sweepstakes

Elk River Extreme Motor Park (ERX), is the Midwest’s premier year-round motorsports facility. ERX is the only race track that offers year-round racing, including off-road and snowmobile racing, concerts, and charitable events. With so much action going on every weekend, ERX wanted to learn more about who their fans are and create new channels to communicate with them.

ERX partnered with Sweeppea to create a summer long text-to-win sweepstakes with the objective of engaging fans at the facility and capturing opt-in permission based email and mobile number in exchange for  a chance to win a 2019 Polaris RZR XP 1000 worth $17,999.

With their Sweeppea account, ERX planned to use the mobile numbers collected to send text messages to fans with new event dates and links to online ticket purchase. Additionally, ERX would grow their email database with the sweepstakes participant emails.

 

ERX Ultimate Off-Road Text to Win Sweepstakes 2019 Polaris RZR XP 1000
Grand Prize was a perfect promotional fit for the target audience.

The Polaris vehicle was a perfect promotional fit for adrenaline loving fans. And a text-to-win sweepstakes a perfect fit for on-the-go stadium visitors. And to that we say…start your (marketing) engines, brummm!

ERX Ultimate Off-Road Text to Win Sweepstakes by Sweeppea

Objective:

  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • At venue
  • Website
  • Social Media

Outcome:

  • A database of customers with name, mobile, and email was gained.

Prize(s): One (1) 2019 Polaris RZR XP 1000, Four (4) weekend passes to the ERX Off-Road National (July 12-13), (1) Camping space at the ERX Off-Road National (July 12-13), $100 food and beverage voucher at the ERX Off-Road National (July 12-13), $100 FXR Racing Gift Certificate, Red Bull swag package. Approximate Retail Value (ARV) of all prize(s) combined is $19,000

To get started with your own text-to-win, see our features and pricing

Armour Meatballs Commissary Stores Text to Win Sweepstakes – Case Study

Armour Meatballs Text to Win Sweepstakes - Sweeppea

Armour & Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour’s shopper marketing agency the Branch 5 Marketing Collective leveraged Sweeppea’s text to win sweepstakes platform to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.

Branch 5 Marketing executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word MEATBALLS to the number 65047 to upload the purchase receipt and submit the entry form.

Armour & Company offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said “BUY (2) ARMOUR® MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card & get a COUPON for your next visit! 25 WINNERS will be announced. Text “MEATBALLS to 65047 to enter.

As an additional post-entry incentive, Armour offered a $.30 instant coupon to all participants that entered, helping secure repeat purchases of the product.

Armour Meatballs Text to Win Sweepstakes Thank You Page Coupon
Thank You Page Coupon

 

Armour Meatballs Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

 

Armour Meatballs Text to Win Sweepstakes Freezer POS ads- sweeppea
Freezer POS ads

Objective:

  • To build awareness for Armour® Meatballs
  • To increase commissary stores sales of the product
  • To incentive repeat purchase by providing a saving coupon to all participants
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Sales number were not disclosed
  • A database of customers with name, mobile, military installation and email was gained.
  • Coupon redemptions were not disclosed

Prize(s): Twenty-five (25) Grand Prizes – One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.

To get started with your own text-to-win, see our features and pricing.

Jack’s Abby Oktoberfest Text to Win Sweepstakes – Case Study

Jack's Abby Brewery Text to Win Sweepstakes

Jack’s Abbey Brewery was looking for a fun way to promote their world famous Oktoberfest Festival at the Jack’s Abby Beer Hall and award the most loyal fans of the brand with a chance to win an all-expenses paid trip to the brewery in Framingham, MA.


Jack’s Abbey offered one Grand Prize consisting of 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging.

Jack’s Abbey Brewery leveraged Sweeppea’s text to win sweepstakes platform to design and launch a text to win sweepstakes during the month of August.  The sweepstakes was offered to customers at the brewery, at stores and retailer locations.  All the participants had to do to enter was text the word PROST to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Jack's Abby Brewery Text to Win Sweepstakes Entry Page
Jack’s Abby Brewery Text to Win Sweeps Entry Page

The marketing team furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion increased brand awareness for the beer and the festival… and to that we say prost!

Objective:

  • To build awareness the Jack’s Abbey Brewery and events
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS
  • In brewery
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: One (1) Grand Prize – 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging following the event for 09/27/19 or 09/28/19. Four (4) First Prizes – $50 Gift Card to the Jack’s Abby Beer Hall. , Approximate Retail Value (ARV) of all prize(s) combined is $550

To get started with your own text-to-win, see our features and pricing.

Breckenridge Distillery Founder’s Tour Text to Win Sweepstakes – Case Study

Breckenridge Distillery Text to Win Sweepstakes

Breckenridge Distillery was looking for a fun way to award the most loyal fans of the brand with a chance to win a once-in-a-lifetime experience to tour the facilities with the founder. Breckenridge offered the prize to 3 winners, adding to the excitement and further incentivizing fans to engage and enter the sweepstakes.

The Breckenridge Distillery, makers of the award-winning Breckenridge Bourbon Whiskey, partnered with the American Sweepstakes Company to offer a 3-day trip to Breckenridge, CO. American Sweepstakes leveraged Sweeppea’s text to win sweepstakes platform to offer an all expenses paid trip to Breckenridge, CO and tour of the Breckenridge Distillery with founder Bryan Nolt.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word BDWHISKEY  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Breckenridge Distillery furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion got raised glasses and a toast to the marketing team and partners for a successful initiative.

Objective:

  • To build awareness for the Breckenridge Bourbon Whiskey brands
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Three (3) Grand Prize Winners will each receive a 3-day trip to Breckenridge, CO.

To get started with your own text-to-win, see our features and pricing.