D. G. Yuengling & Son Brewery Text to Win Sweepstakes Targets Hispanic Consumers in Spanish

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Product

D. G. Yuengling & Son, established in 1829, is the is the oldest operating brewing company in America and they know that staying power and market leadership comes be appealing to the ever changing customer demographics.

Hispanic Market Focus
Forbes Magazine, in their “How The U.S. Hispanic Market Is Changing This Year” mentions that there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting for the largest portion at 19.6%. Knowing that the Hispanic consumer is a powerful buying force, D. G. Yuengling & Son is engaging this market by advertising to them in their native language, Spanish.

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Brewery Location

D. G. Yuengling & Son Brewery in Pottsville, PA

The Forbes article mentions that “Brands looking to reach younger consumer groups, specifically those who are Hispanic, will need to adapt their advertising campaigns to include relevant messaging and delivery at the right time and on the right platforms.” Furthermore, “Because Hispanics are the youngest ethnic group in America, they have more spending years than non-Hispanics.”

Retail Promotion Details
The brewery partnered with retailers that attract Hispanics buyers to offer a sweepstakes promotion in Spanish. The participants were offered the chance to win a branded, high-quality domino table if they entered the sweepstakes. Knowing full-well that consumers in a retail environment have multiple shopping tasks to complete and attention is at a premium, D. G. Yuengling & Son choose to capture consumers on-the-go, at stores, and retailers thru a text to win type of sweepstakes. Text to win promotions make it easy and fast to enter the sweepstakes. There no need to remember a website address or complete a paper entry form.

Sweepstakes Entry Method
All the participants had to do to enter was send a text with the word DOMINO1  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Case Card
Yuengling’s POS Case Card in Spanish

Sweepstakes Services
Sweeppea handled POS case cards reviews, winner drawing and rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for ‘America’s Oldest Brewery’ and to that we say “Salud” to all beer lovers.

Objective:

  • Build awareness for the brad among Hispanic consumers
  • Engage on-the-go customers
  • Increase cases orders

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • A database of customers with name, age, mobile, and email was gained.

Prize: One (1) Yuengling branded domino table. Approximate Retail Value of the prize $650.00

To get started with your own text-to-win, see our features and pricing.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes – Case Study

Win a UVGO Tailgating Cooler Text to Win Sweepstakes
POS Case Card

Phillips Distilling, one of America’s most innovative distilled spirits companies, makers of the colorful and flavorful UV brand vodkas was launching a new ready-to-drink vodka cocktail named UVGO.

According to The Atlantic’s article “Canned Cocktails Give Millennials What They’ve Always Desired” sales for pre-mixed cocktails have climbed more than 40 percent in the past year and Phillips Distilling’s new UVGO drink is ready to capitalize of this trend.

The new pre-mixed canned vodka beverage was looking for a way increase market awareness and reach a Millennial target audience interested in outdoor, tailgate, camping and backyard parties.

Phillips Distilling hired Leveret Marketing to help create a national sweepstakes campaign that would appeal to the target audience. Leveret choose to entice the audience by offering the perfect companion to the UVGO product – a high-quality Grizzly cooler.

 

UVGO Tailgating Cooler Text to Win
Prize: UVGO Tailgating Cooler

To increase participation, Leveret choose a text to win style sweepstakes to capture fans on-the-go, at stores, bars and retailers.  All the participants had to do to enter was text the word UVGO  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

UVGO furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Life

Objective:

  • To build awareness for the new UVGO ready-to-drink cocktail
  • To engage on-the-go customers
  • To gain a database of participants to re-market offers via email.

Promotional Channels:

  • In-store materials at POS
  • Live events
  • Social Media promotion

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, age, mobile, and email was gained.

Prize: Seven (7) winners received a Tailgate Party Kit of UVGO-Branded merchandise including Two (2) Baseball Caps, Six (6) Can Coozies, Two (2) Foam Footballs, Six (6) lip balms. Approximate Retail Value (ARV) of all prize(s) combined is $1400, or $200 each.

To get started with your own text-to-win, see our features and pricing.

Mount Gay National Rum Day Text to Win Sweepstakes – Case Study

Mount Gay National Rum Day Text to Win Sweepstakes

Mount Gay Rum, the the oldest-existing rum company in the world, was looking for a way to promote its brand during the National Rum Day. Every August 16th, rum lovers dedicate a day to celebrate their favorite cocktails, desserts, and warming spirit. To leverage National Rum Day excitement, fans of the brand could enter for a chance to win a “Summer Essential Kit ” that would provide a set of beach towels, a bluetooth speaker and a beach bag. Everything you need to enjoy a day on the beach sipping your favorite Mount Gay Rum cocktail.

Mount Gay Rum, partnered with the American Sweepstakes Company to administer the promotion. American Sweepstakes leveraged Sweeppea’s sweepstakes platform to offer the chance to win 1 of 18 “Summer Essential Kits”.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word MGSUMMER  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Mount Gay Rum furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Mount Gay National Rum Day Text to Win Sweepstakes XO

Objective:

  • To build awareness for the Mount Gay Rum brands
  • To engage fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Eighteen (18) winners received a Summer Essential Kit that included a set of beach towels, a bluetooth speaker and a beach bag.

To get started with your own text-to-win, see our features and pricing.

ERX Motor Park Live Event Text to Win Sweepstakes – Case Study

ERX Ultimate Off-Road Text to Win Sweepstakes

Elk River Extreme Motor Park (ERX), is the Midwest’s premier year-round motorsports facility. ERX is the only race track that offers year-round racing, including off-road and snowmobile racing, concerts, and charitable events. With so much action going on every weekend, ERX wanted to learn more about who their fans are and create new channels to communicate with them.

ERX partnered with Sweeppea to create a summer long text-to-win sweepstakes with the objective of engaging fans at the facility and capturing opt-in permission based email and mobile number in exchange for  a chance to win a 2019 Polaris RZR XP 1000 worth $17,999.

With their Sweeppea account, ERX planned to use the mobile numbers collected to send text messages to fans with new event dates and links to online ticket purchase. Additionally, ERX would grow their email database with the sweepstakes participant emails.

 

ERX Ultimate Off-Road Text to Win Sweepstakes 2019 Polaris RZR XP 1000
Grand Prize was a perfect promotional fit for the target audience.

The Polaris vehicle was a perfect promotional fit for adrenaline loving fans. And a text-to-win sweepstakes a perfect fit for on-the-go stadium visitors. And to that we say…start your (marketing) engines, brummm!

ERX Ultimate Off-Road Text to Win Sweepstakes by Sweeppea

Objective:

  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • At venue
  • Website
  • Social Media

Outcome:

  • A database of customers with name, mobile, and email was gained.

Prize(s): One (1) 2019 Polaris RZR XP 1000, Four (4) weekend passes to the ERX Off-Road National (July 12-13), (1) Camping space at the ERX Off-Road National (July 12-13), $100 food and beverage voucher at the ERX Off-Road National (July 12-13), $100 FXR Racing Gift Certificate, Red Bull swag package. Approximate Retail Value (ARV) of all prize(s) combined is $19,000

To get started with your own text-to-win, see our features and pricing

Armour Meatballs Commissary Stores Text to Win Sweepstakes – Case Study

Armour Meatballs Text to Win Sweepstakes - Sweeppea

Armour & Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour’s shopper marketing agency the Branch 5 Marketing Collective leveraged Sweeppea’s text to win sweepstakes platform to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.

Branch 5 Marketing executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word MEATBALLS to the number 65047 to upload the purchase receipt and submit the entry form.

Armour & Company offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said “BUY (2) ARMOUR® MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card & get a COUPON for your next visit! 25 WINNERS will be announced. Text “MEATBALLS to 65047 to enter.

As an additional post-entry incentive, Armour offered a $.30 instant coupon to all participants that entered, helping secure repeat purchases of the product.

Armour Meatballs Text to Win Sweepstakes Thank You Page Coupon
Thank You Page Coupon

 

Armour Meatballs Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

 

Armour Meatballs Text to Win Sweepstakes Freezer POS ads- sweeppea
Freezer POS ads

Objective:

  • To build awareness for Armour® Meatballs
  • To increase commissary stores sales of the product
  • To incentive repeat purchase by providing a saving coupon to all participants
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Sales number were not disclosed
  • A database of customers with name, mobile, military installation and email was gained.
  • Coupon redemptions were not disclosed

Prize(s): Twenty-five (25) Grand Prizes – One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.

To get started with your own text-to-win, see our features and pricing.