Breckenridge Distillery Founder’s Tour Text to Win Sweepstakes – Case Study

Breckenridge Distillery Text to Win Sweepstakes

Breckenridge Distillery was looking for a fun way to award the most loyal fans of the brand with a chance to win a once-in-a-lifetime experience to tour the facilities with the founder. Breckenridge offered the prize to 3 winners, adding to the excitement and further incentivizing fans to engage and enter the sweepstakes.

The Breckenridge Distillery, makers of the award-winning Breckenridge Bourbon Whiskey, partnered with the American Sweepstakes Company to offer a 3-day trip to Breckenridge, CO. American Sweepstakes leveraged Sweeppea’s text to win sweepstakes platform to offer an all expenses paid trip to Breckenridge, CO and tour of the Breckenridge Distillery with founder Bryan Nolt.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word BDWHISKEY  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Breckenridge Distillery furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion got raised glasses and a toast to the marketing team and partners for a successful initiative.

Objective:

  • To build awareness for the Breckenridge Bourbon Whiskey brands
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Three (3) Grand Prize Winners will each receive a 3-day trip to Breckenridge, CO.

To get started with your own text-to-win, see our features and pricing.

AAA Offers Hertz Gold Loyalty Program Text to Win Sweepstakes

Hertz-and-AAA-Text-to-Win-Sweepstakes

Hertz, the car rental company, partnered with the American Automobile Association (Triple A) and Sweeppea to design a text to win sweepstakes to incentivize AAA members to sign up for Hertz’s customer loyalty program. The first 150 members of AAA Colorado to join the Hertz Gold program would win $10 VISA gift card! There’s nothing better than a guaranteed prize just for signing up to a free rewards program.

AAA point-of-sale signs read, “Text GOLD to 65047 to get a $10 VISA gift card with Hertz Gold program sign up.”  Sweeppea provided a fast and easy way for the participants to enter the sweepstakes promotion on-the-go. All the participants’ entry data such as name, email and address were saved in AAA’s account and could be downloaded at any time.

Hertz-and-AAA-Text-to-Win-Sweepstakes-Entry-Form

Hertz and AAA Text to Win mobile ready Entry Form 

Objective:

  • To build awareness for the Hertz Gold loyalty program
  • To reach partner customers and offer value added benefits
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials and flyers
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: The first 150 members of AAA Colorado to join Hertz Gold received a $10 VISA gift card.

To get started with your own text-to-win, see our features and pricing.

Sweepstakes Trends 2019: What’s In or Out?

trends

The holidays are almost here! Now is the time to launch your text sweepstakes and take advantage of some of the hot sweepstakes trends that brands are currently using to get amazing results.

Along with “what’s in” regarding sweepstakes trends, there are also a few trends that are kind of out. Read on for the trends to take advantage of now.

Let’s start with what’s out…

Out: Organic Only Promotion on Social Media

Organic reach for Facebook pages has been declining for years. So posts on Facebook about your sweepstakes are pretty much guaranteed to reach as few people as possible if you don’t promote them. Instagram is heading in this direction too.

With the changes to Facebook’s and Instagram’s algorithms over the past few years, you really need to run ads for good visibility. While Facebook has been pay-to-play for some time, you need to have a budget in place if you want fast results on either of these platforms.

Out: iPad/iPhones as Sweepstake Prizes

While Apple products are still ever popular, they’ve become the standard for “an easy prize that appeals to anyone, but doesn’t relate to my product or service.” In fact, it’s the surest way to attract freebie seekers who couldn’t care less about your brand.

Out: Long Vacations

While most consumers will be excited to win a free vacation from your brand, sending them on a week-long excursion can get expensive. And remember, once you pass the $5,000 mark for your prize’s value, you’ll need to register/bond your sweepstakes in New York and Florida, which is an additional expense.

Here’s what’s trending in…

In: Short Trips

As mentioned, long trips can get expensive. However, a weekend getaway or a 4-day trip as a sweepstakes prize is trending now. Offering your winners a romantic weekend getaway for two or a trip to a theme park for the family is sure to attract plenty of interest from your customers.

In: Trips with Tickets to a Music Festival or Event

Build on that short trip with tickets to a music festival. While Coachella, SXSW or Ultra might be the first to come to mind, there are many other music fests, food & wine festivals and other events that have major appeal as prizes. Make sure you pick one that’s a good tie-in to your product or service. Yuengling beer, for example, is prominent in the Florida market and has run a sweepstakes offering tickets to the Riptide Music Festival in Ft Lauderdale.

In: Using Influencers to Promote Your Text Sweepstakes

Using influencers isn’t exactly a new trend when it comes to retail. However, using them to promote a text sweepstakes is and this strategy is yielding some great results for brands right now.

Also Read: How to Work With Influencers to Promote Your Sweepstakes

In: Black Friday Sweepstakes

While holiday-related sweepstakes have been popular since the dawn of sweepstakes marketing, we’ve been seeing more Black Friday holiday shopping sweepstakes like the one on offer now by Martha Stewart Magazine.

Black Friday Sweepstakes are gaining popularity.

In: ATVs or Polaris® Off-Road Vehicles as Prizes

If your sweepstakes attracts fans of the great outdoors, consider offering ATVs or Polaris® Off-Road Vehicles. These products are in very high demand right now and your customers will be stoked to win one, especially with the holidays coming up.

In: Text to Win

As you may have guessed from reading this post, running a text to win is a great way to boost your brand right now. Marketers are loving it because it’s easy to use, convenient, and it works!

See how easy it is to promote your brand with a text to win from Sweeppea! To get started now, see features and pricing.

Case Study: Running a Sweepstakes for a Local Service-Based Business

Sweepstakes for a local service-based business

It’s not easy getting attention as a local, service-based business. Auto mechanic shops, plumbers, A/C repair, nail salons and others compete to get in front of new customers, either online or in-person. A Jiffy Lube location, although part of a chain, is no different.

So how did it get attention? With a text sweepstakes offering a chance to win new brakes!

Jiffy Lube in Sacramento, California wanted to generate buzz with new and existing customers, while reminding them that their local Jiffy Lube offers more than oil changes.

They asked customers and prospects to text “JIFFYLUBE” to 65047 for a chance to win new brakes and generated hundreds of entries. In the end, they awarded 3 grand prizes of new brake installations.

Objective:

  • To build excitement and awareness for Jiffy Lube services in Sacramento.
  • To reach fans and potential customers in need of auto services.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials and flyers
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered.
  • New emails were collected, as well as information on whether they’ve used Jiffy Lube before.
  • A database of fans with name, mobile, and email was gained.

Prize per Sweepstakes: Three (3) Grand Prizes – New brakes (and rotors if needed) for two axles. All premium brake parts provided by and installed by Jiffy Lube for a passenger vehicle, truck or van.

To get started with your own text-to-win, see our features and pricing.

How to Run a Successful Travel Sweepstakes: Travel Prizes & Official Rules

travel vacation

Awesome travel prizes are a surefire way to attract entrants to any travel sweepstakes. They can range from a free trip to a local attraction to an exotic vacation in a faraway destination.

What these prizes all have in common is that they’re luxury adventures the average person probably can’t afford or wouldn’t take. For the winners, they are guaranteed to create lasting memories.

However, travel sweepstakes have some unique concerns that you should be aware of. Here are some important tips to consider to help you run a successful travel sweepstakes.

Make It Clear What’s Included in the Prize (and What’s Not)

When it comes to travel prizes there are so many variables involved in how the winner can experience their free trip that you need to be as clear and specific as possible in your official rules as to what’s included in the travel prize.

For example, instead of explaining the prize as simply including air travel and hotel accommodations, be specific. Include details on whether it’s economy class airfare and if hotel accommodations will be restricted to a certain hotel or if it’s a standard double-occupancy room.

Also Read: When to Go Big or Stay Small With Sweepstakes Prizes

You also need to make it clear that anything else not explicitly stated in the official rules will be at the expense of the winners and not your company. For example, the winners might have to cover the costs of transportation to and from the airport, meals, and attractions.

Let Winners Know Their Responsibilities as Travelers in the Official Rules

Although your travel prize is awarding a free trip, the normal rules for traveling still apply. Make sure to mention in your official rules the responsibilities winners have as travelers, namely that they must bring trip documents (passport, etc.) along with them and supply a credit card for any hotel room charges.

Make Sure the Winner’s Guest is of Age (21 Recommended)

While it’s a given that you’ll verify the winner’s age before awarding the prize, you need to make sure the winner’s guest is of age as well. If it’s a family trip, then it’s expected that children will be involved. For a trip for two however, you may want to specify that the guest be over 18 or over 21, especially if participating in an activity for adults or an all-inclusive resort for adults only.

The official rules should also specify that prize conditions apply to the winner’s guest as well.

Follow these tips to ensure a successful travel sweepstakes!

If you’re looking for an easy-to-use text to win platform for your next travel sweepstakes, try Sweeppea! To get started now, see features and pricing.