Many marketers think of text sweepstakes as short-term, one-time interactions between brands and consumers. However, you can get much more value from sweepstakes marketing if you look out additional marketing opportunities every time you create a new text to win promotion.
Here are four ideas to help you turn text to win campaigns into ongoing marketing tools that work hard to increase the profile of your brand.
1. Position Your Sweepstakes As Loyalty Rewards
Are your customers enrolled in a loyalty program with your brand? Some probably are while others aren’t. However, it’s not enough to simply create a loyalty rewards program. You have to keep your audience engaged. By positioning your sweepstakes as one of the perks of being an exclusive member of your loyalty rewards program, you can boost your brand whenever you run a text sweepstakes.
In addition to the rewards that customers ordinarily gain from a loyalty program, a text to win drives excitement for your brand. A sweepstakes will also attract new members to your loyalty program.
2. Use Your Text Sweepstakes to Introduce Consumers to New Marketing Channels
You’ve managed to get entrants to sign up for your text sweepstakes. Now you need to make the most of it. Encourage your entrants to follow you on social media. You can also use your follow-up text messages to promote offline marketing initiatives.
Use your text sweepstakes to get customers to join you on all of the marketing channels where you haven’t yet connected with them.
3. Learn Your Audience’s Demographics and Behaviors
Every text to win campaign that you run has different target markets and goals. As a result, you should use the collective data to gather more insights into your audience’s demographics and behaviors.
Find out their preferences and how they like to interact with your brand. This will allow you to move away from one-size-fits-all giveaways and instead create customized text sweepstakes based on your audience’s preferences.
4. Run Equally Exciting Text to Win Campaigns Regularly
Many brands tend to go with large prizes in order to stand out among the competition. However, when it comes to text sweepstakes, the frequency of your campaigns matter most. Instead of a yearly sweepstakes with a large, grand prize, consider doing multiple sweepstakes with smaller prizes throughout the year.
Frequent sweepstakes campaigns give you more opportunities to build your relationship with your audience. Use them to educate and gather data about your sweepstake audience and existing customers.Posted on