Armour Meatballs Commissary Stores Text to Win Sweepstakes – Case Study

Armour Meatballs Text to Win Sweepstakes - Sweeppea

Armour & Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour’s shopper marketing agency the Branch 5 Marketing Collective leveraged Sweeppea’s text to win sweepstakes platform to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.

Branch 5 Marketing executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word MEATBALLS to the number 65047 to upload the purchase receipt and submit the entry form.

Armour & Company offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said “BUY (2) ARMOUR® MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card & get a COUPON for your next visit! 25 WINNERS will be announced. Text “MEATBALLS to 65047 to enter.

As an additional post-entry incentive, Armour offered a $.30 instant coupon to all participants that entered, helping secure repeat purchases of the product.

Armour Meatballs Text to Win Sweepstakes Thank You Page Coupon
Thank You Page Coupon

 

Armour Meatballs Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

 

Armour Meatballs Text to Win Sweepstakes Freezer POS ads- sweeppea
Freezer POS ads

Objective:

  • To build awareness for Armour® Meatballs
  • To increase commissary stores sales of the product
  • To incentive repeat purchase by providing a saving coupon to all participants
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Sales number were not disclosed
  • A database of customers with name, mobile, military installation and email was gained.
  • Coupon redemptions were not disclosed

Prize(s): Twenty-five (25) Grand Prizes – One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.

To get started with your own text-to-win, see our features and pricing.

Jack’s Abby Oktoberfest Text to Win Sweepstakes – Case Study

Jack's Abby Brewery Text to Win Sweepstakes

Jack’s Abbey Brewery was looking for a fun way to promote their world famous Oktoberfest Festival at the Jack’s Abby Beer Hall and award the most loyal fans of the brand with a chance to win an all-expenses paid trip to the brewery in Framingham, MA.


Jack’s Abbey offered one Grand Prize consisting of 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging.

Jack’s Abbey Brewery leveraged Sweeppea’s text to win sweepstakes platform to design and launch a text to win sweepstakes during the month of August.  The sweepstakes was offered to customers at the brewery, at stores and retailer locations.  All the participants had to do to enter was text the word PROST to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Jack's Abby Brewery Text to Win Sweepstakes Entry Page
Jack’s Abby Brewery Text to Win Sweeps Entry Page

The marketing team furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion increased brand awareness for the beer and the festival… and to that we say prost!

Objective:

  • To build awareness the Jack’s Abbey Brewery and events
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS
  • In brewery
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: One (1) Grand Prize – 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging following the event for 09/27/19 or 09/28/19. Four (4) First Prizes – $50 Gift Card to the Jack’s Abby Beer Hall. , Approximate Retail Value (ARV) of all prize(s) combined is $550

To get started with your own text-to-win, see our features and pricing.

Breckenridge Distillery Founder’s Tour Text to Win Sweepstakes – Case Study

Breckenridge Distillery Text to Win Sweepstakes

Breckenridge Distillery was looking for a fun way to award the most loyal fans of the brand with a chance to win a once-in-a-lifetime experience to tour the facilities with the founder. Breckenridge offered the prize to 3 winners, adding to the excitement and further incentivizing fans to engage and enter the sweepstakes.

The Breckenridge Distillery, makers of the award-winning Breckenridge Bourbon Whiskey, partnered with the American Sweepstakes Company to offer a 3-day trip to Breckenridge, CO. American Sweepstakes leveraged Sweeppea’s text to win sweepstakes platform to offer an all expenses paid trip to Breckenridge, CO and tour of the Breckenridge Distillery with founder Bryan Nolt.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word BDWHISKEY  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Breckenridge Distillery furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion got raised glasses and a toast to the marketing team and partners for a successful initiative.

Objective:

  • To build awareness for the Breckenridge Bourbon Whiskey brands
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Three (3) Grand Prize Winners will each receive a 3-day trip to Breckenridge, CO.

To get started with your own text-to-win, see our features and pricing.

AAA Offers Hertz Gold Loyalty Program Text to Win Sweepstakes

Hertz-and-AAA-Text-to-Win-Sweepstakes

Hertz, the car rental company, partnered with the American Automobile Association (Triple A) and Sweeppea to design a text to win sweepstakes to incentivize AAA members to sign up for Hertz’s customer loyalty program. The first 150 members of AAA Colorado to join the Hertz Gold program would win $10 VISA gift card! There’s nothing better than a guaranteed prize just for signing up to a free rewards program.

AAA point-of-sale signs read, “Text GOLD to 65047 to get a $10 VISA gift card with Hertz Gold program sign up.”  Sweeppea provided a fast and easy way for the participants to enter the sweepstakes promotion on-the-go. All the participants’ entry data such as name, email and address were saved in AAA’s account and could be downloaded at any time.

Hertz-and-AAA-Text-to-Win-Sweepstakes-Entry-Form

Hertz and AAA Text to Win mobile ready Entry Form 

Objective:

  • To build awareness for the Hertz Gold loyalty program
  • To reach partner customers and offer value added benefits
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials and flyers
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: The first 150 members of AAA Colorado to join Hertz Gold received a $10 VISA gift card.

To get started with your own text-to-win, see our features and pricing.

Sweepstakes Trends 2020: What’s In or Out?

trends

Now is the time to launch your text sweepstakes and take advantage of some of the hot sweepstakes trends that brands are currently using to get amazing results.

Along with “what’s in” regarding sweepstakes trends, there are also a few trends that are kind of out. Read on for the trends to take advantage of now.

Let’s start with what’s out…

Out: Organic Only Promotion on Social Media

Organic reach for Facebook pages has been declining for years. So posts on Facebook about your sweepstakes are pretty much guaranteed to reach as few people as possible if you don’t promote them. Instagram is heading in this direction too.

With the changes to Facebook’s and Instagram’s algorithms over the past few years, you really need to run ads for good visibility. While Facebook has been pay-to-play for some time, you need to have a budget in place if you want fast results on either of these platforms.

Out: iPad/iPhones as Sweepstake Prizes

While Apple products are still ever popular, they’ve become the standard for “an easy prize that appeals to anyone, but doesn’t relate to my product or service.” In fact, it’s the surest way to attract freebie seekers who couldn’t care less about your brand.

Out: Long Vacations

While most consumers will be excited to win a free vacation from your brand, sending them on a week-long excursion can get expensive. And remember, once you pass the $5,000 mark for your prize’s value, you’ll need to register/bond your sweepstakes in New York and Florida, which is an additional expense.

Here’s what’s trending in…

In: Short Trips

As mentioned, long trips can get expensive. However, a weekend getaway or a 4-day trip as a sweepstakes prize is trending now. Offering your winners a romantic weekend getaway for two or a trip to a theme park for the family is sure to attract plenty of interest from your customers.

In: Trips with Tickets to a Music Festival or Event

Build on that short trip with tickets to a music festival. While Coachella, SXSW or Ultra might be the first to come to mind, there are many other music fests, food & wine festivals and other events that have major appeal as prizes. Make sure you pick one that’s a good tie-in to your product or service. Yuengling beer, for example, is prominent in the Florida market and has run a sweepstakes offering tickets to the Riptide Music Festival in Ft Lauderdale.

In: Using Influencers to Promote Your Text Sweepstakes

Using influencers isn’t exactly a new trend when it comes to retail. However, using them to promote a text sweepstakes is and this strategy is yielding some great results for brands right now.

Also Read: How to Work With Influencers to Promote Your Sweepstakes

In: Black Friday Sweepstakes

While holiday-related sweepstakes have been popular since the dawn of sweepstakes marketing, we’ve been seeing more Black Friday holiday shopping sweepstakes like the one on offer now by Martha Stewart Magazine.

Black Friday Sweepstakes are gaining popularity.

In: ATVs or Polaris® Off-Road Vehicles as Prizes

If your sweepstakes attracts fans of the great outdoors, consider offering ATVs or Polaris® Off-Road Vehicles. These products are in very high demand right now and your customers will be stoked to win one, especially with the holidays coming up.

In: Text to Win

As you may have guessed from reading this post, running a text to win is a great way to boost your brand right now. Marketers are loving it because it’s easy to use, convenient, and it works!

See how easy it is to promote your brand with a text to win from Sweeppea! To get started now, see features and pricing.