Celebrate Your Company Milestone With a Text to Win Sweepstakes

company milestones, text to win sweepstakes, achievements, goals

Congratulations, you’ve achieved a new milestone in your business! Naturally, you’ll want to share the excitement with your customers. Using a text to win sweepstakes to celebrate your company milestone is a great way to increase brand awareness and show your customers how much you value their support.

So which company milestones work best with a text to win? Here are 4 scenarios to consider.

1. Company or Product Anniversary

The anniversary of the day your company or product launched is always an exciting day. In fact, you may be surprised to learn just how many of your fans have been there with you from day one. That’s why the anniversary of the founding of your company or the launch of your product makes for a perfect opportunity to run a text to win.

To make things even more exciting, consider making your sweepstakes bigger and better on each subsequent anniversary. You can give away expensive prizes on special anniversaries, such as the tenth or twenty-fifth anniversary for your company.

If you would prefer to celebrate every year, you might want to try giving away similar prizes so that you give your fans another opportunity to win if they didn’t win last year.

2. Launch of Your Startup

If your company has just launched, a text to win can help you build up a following for your brand online. Your sweepstakes can attract new followers and connections, allowing you to more easily build a customer list.

Make sure that you also invite your text to win entrants to receive newsletters and other promotional offers during the entry process.

Also Read: Announce Winners to Help Promote Your Sweepstakes

3. New Product or Service Release

Running a text to win at the same time as the release of a new product or service will give it greater exposure. The text to win sweepstakes will get people talking about your brand and will also help them  associate your brand with the new offering.

4. Change to Your Brand Image or Offering

If you’ve made updates to your logo, brand identity or to your platform /service, this is another perfect opportunity to run a text to win. It’ll boost awareness about the change with existing customers, while also catching the attention of new customers who might have not considered you before.

As a bonus, you can also use the text to win as an opportunity to get feedback from your customers about the changes you’ve made.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.  

How to Celebrate Your Company Milestone with a Text to Win Sweepstakes

Posted on

Graphics Tips (and Designs) to Promote Your Text to Win Sweepstakes

Text Sweepstakes Graphics by Sweeppea

Do you know how to create engaging branded graphics to promote your text to win sweepstakes on social media? Follow these tips to design graphics that will attract entrants to your text to win promotion.

Be Bold

You only have a few seconds to catch the attention of your followers. As a result, you need to make your graphical content as interesting and unique as possible. Design your text to win promotional graphics with bold colors and fonts that are likely to stand out from other images in your followers’ feeds.

Maintain Brand Image Consistency

Although you probably have some new and exciting ideas that you would like to employ for your promotion, make sure to always use graphics that are consistent with your brand image.

You can create graphics that push the limit somewhat to help you attract people to your promotion, but they shouldn’t clash with the look and feel of your brand and its online properties.

Hippeas snack brand uses text to win

Always Include a Call to Action

Every graphic that you create for your promotion should have a call to action. This ensures that even if users copy and paste your graphics onto other websites or send them via text or email, others will know what the graphic is about and can follow through on that call to action.

Optimize for All Devices

Graphics need to be optimized so that they can be viewed on any device from desktop to tablets and smartphones. Use compressed images so that they load quickly even if the user doesn’t have the latest device or a high-speed internet connect.

Images that you use to promote your text to win sweepstakes on social media should always use the specific measurements recommended for Facebook, Instagram, Twitter, Pinterest and other sites.

If it’s a major ongoing text to win for your company, you may want to even consider making additional graphics for your promotion to temporarily serve as your main profile images on each of the social media sites where you have a presence.

Balance Text with Visual Elements

A well-designed promotional graphic should be able to get the message across without a ton of text. Although text sweepstakes and promotions should include some disclaimers, you can do this in a way where the text doesn’t overpower the graphic. In some cases, details can be shared on the entry page, in the caption of your social media post or after visitors enter your promotion.

At minimum, you’ll want to include the name of the promotion, a call to action and the Sweepkey visitors need to enter.

Use Our Templates to Make Your Own

We put all of these tips to work for you a created a few templates you can customize. These templates are available on Canva, a free graphics editing program online.

  1. First, open a free account on Canva.
  2. Then click the link or graphic below to access our Text Sweepstakes Graphics on Canva.

Text Sweepstakes Graphics by Sweeppea

Here are just a few of the designs included…

Text to Win Graphic Design Idea

Text to Win Graphic Design Idea

v

Text to Win Graphic Design Idea

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.

Posted on

HIPPEAS Targets Modern Hippies with “Summer of Love” Text to Win

Summer of Love Text to Win Targets Modern-Day Hippies

HIPPEAS asked fans to “give peas a chance” during its Summer of Love text to win. This promotion hit the bullseye for the brand’s positioning and is a great example of how to offer prizes that align with your target market.

That target market is the modern-day hippie. HIPPEAS (see what they did there?) offers organic chickpea puffs, a healthy snack option that is also vegan, and targets health-conscious consumers who value authenticity.

So it makes sense to offer tickets to a music festival like Wanderlust, which includes music, healthy food, yoga and outdoor adventures.

The original Summer of Love happened in 1967, when 100,000 young hippies gathered in San Francisco to celebrate the alternative youth culture of the time.

This Summer of Love offered a chance to win tickets and was a success for the brand. All fans had to do to enter was text the word HIPPEAS to the number 65047. Sweeppea did the rest.

Hippeas snack brand uses text to win

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • Media publicity
  • Social Media promotion
  • Billboards

Outcome:

  • The brand boosted awareness and built a list of mobile participants

Prize: Winners received two (2) tickets to the Wanderlust Music Festival, airfare, 3-nights hotel accommodation, a $250 gift card to stock up on HIPPEAS supplies, and HIPPEAS Summer of Love festival gear.

To get started with your own text-to-win, see our features and pricing.

Posted on

Why a Winner Might Turn Away Your Prize & What to Do About It

text sweepstakes winner, reject prize, text to win winner

Congratulations! You’ve won! You’ve announced a text sweepstakes winner, but unfortunately that person isn’t able or willing to collect the prize. So what happens now?

Here are some of the reasons why a winner might turn away your prize and what to do about it.

“I Don’t Believe it. Sounds Like a Scam.”

Some people are suspicious of any “you’ve won” messages. You can counteract that by reminding them where and when they entered. Send a link to the entry form, attach a copy of the official rules or point out the text message they received to jog their memory. A phone call, a letter on letterhead or forms like a liability release might help as well. In the end, your professionalism and insistence should convince them your promotion is legitimate.

To help with this from the beginning, your official rules should explain how and when you plan to notify winners and how much time they have to respond.

“Wait, I Have to Pay Taxes?”

Yes, that car or trip also comes with a tax bill from the IRS. Many are aware of that at this point, but for some it might still come as a surprise. Their next question will be, “How much will I have to pay in taxes?” The winner’s tax liability will depend on the value of the prize. And while that value is known, every person’s tax situation is unique, so you can’t really answer this question.

The best you can do is tell them they’ll receive a 1099 for the prize value and recommend they discuss the matter with a tax professional. If they don’t want the prize because of potential tax liability, let them know they can forfeit it and you’ll choose an alternate winner.

“I Won, But I Want My Friend to Have It.”

In your official rules, you must state whether or not the prize is transferable. Most sponsors don’t allow prizes to be transferred, but you may want to consider offering a cash option if the winner can’t or won’t accept the prize offered.

“I Can’t Take That Trip.”

If you’re giving away a trip or tickets to an event on a specific date, be prepared if a winner can’t accept the prize. We’ve had instances where winners couldn’t travel for various reasons, including surgery, health, family or work issues. Plan for this and spell it out in your Official Rules. In most cases, winners have to forfeit the prize if they’re unable to travel.

What Do the Official Rules Say?

While you’ll never be able to anticipate all of the reasons why a text sweepstakes winner might turn down a prize, being prepared for the most common ones is the best place to start.

Make sure your official rules spell out exactly what should happen in any scenario where the winner might not be able to collect the prize.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.

Posted on

Sara Lee® Wins on Game Day with its Text to Win

Meat brand uses text to win sweepstakes

Sara Lee® Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. Through its agency, The Wilson Group, Sweeppea hosted the Game Day Sweepstakes text to win for the brand, offering tickets to a Chicago football game.

The text to win was promoted in store and through digital media. Also, all participants received a coupon as a Thank You for participating.

Consumer product offers coupon to participants

Objective:

  • To promote the brand and build excitement during a high sales period
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • In-store displays
  • Social Media and online promotion

Outcome:

  • Increased awareness and a boost in sales as participants used the coupons provided.

Prize: Two (2) tickets to a major football game in Chicago, IL, with approximate retail value (ARV) of $400.

To target consumers with your own text-to-win, see our features and pricing.

Posted on