Capturing Customer During Live Events – Case Study

Loud and Live Farruko Text to Win Sweepstakes

Loud And Live, the entertainment, marketing and media company, that produces shows for top Latin artists, like Pitbull, Ricky Martin, Juan Luis Guerra, and Ricardo Montaner, reached out to Sweeppea with the goal of building a customer list (ticket holders) to use for re-marketing efforts.

Loud And Live, had a sold-out tour for Puerto Rican singer-songwriter and reggaeton artist Farruko. The famous artist was featured in Pedro Capo’s number 1 hit “Calma“. With a booked tour, the Loud And Live marketing team leveraged Sweeppea’s text to win platform to offer a chance to win a first-row ticket upgrade to one lucky winner before the show started.

Building Targeted List of Customers

In exchange for the chance to win, the participants provided their mobile number (automatically captured), name and email. With entry, the participants agreed to receive future email and text messages from Loud And Live. A simple, text-to-win sweepstakes opened the door for the creation of a new marketing channel targeting highly desirable future concert goers.

Capturing a Customer Doesn’t Have to Be Expensive

Customer Acquisition Costs (CAC) are often referred as the “new rent” on businesses because of the skyrocketing pay-per-click costs that Google, Facebook and Instagram impose. “The marketing software company AdStage analyzed it’s Facebook impressions data and found that the median cost-per-click for Facebook news feed ads has risen from $0.43, during the second quarter of 2018, to $0.64, during the second quarter of 2019.” Source. Sweepstakes provide tremendous CAC cost value. In this case, Loud And Live spent $39 to run the sweepstakes for 2 hours before the concert started and captured thousands of prospective customers.

Capturing the On-the-Go Customer at a Live Event

The convenience and speed of a text worked well during the shows. To enter, all the participants had to do was text the word FARRU to the number 65047. The participants would received a link to the Entry Page, capturing name and email (mobile number automatically captured) and they were in.

Loud and Live Farruko Text to Win Sweepstakes Entry Page
Mobile Ready Sweepstakes Entry Page

Conclusion

A text to win sweepstakes, using Sweeppea’s platform, can provide a very cost-effective way to generate leads and capture customers information and permissions to receive marketing messages. All while lowering your Customer Acquisition Costs and increasing your marketing Return on Investment.

Objective

  • Build a list of customers to re-market future events.

Promotional Channels

  • Live at-venue pre-show
  • On-screen stage displays advertising text to win promotion

Results

  • A database of customers was created with their name, mobile, and email was gained for future marketing use.
  • Thousands of participants entered.
  • One lucky winner got a front row seat to the show.

Prize: Upgrade to a front row seat at the show.

To get started with your own text-to-win, see our features and pricing.

Beyond Product Sampling, How Dsquared2 Engages Consumers – Case Study

Dsquared2 Wood Fragrance Text to Win Sweepstakes

Dsquared2 promoted its new fragrance with a text to win campaign that was coupled with product sampling.

Dsquared2 is an Italian fashion house founded by Dean and Dan Caten, twin brothers who are Canadian fashion designers, radio personalities, and businessmen. Dsquared2 gained popularity when Madonna commissioned it to design more than 150 pieces for her Drowned World Tour 2001 and “Don’t Tell Me” music video. The brand’s runway shows have also gained attention with stars like Christina Aguilera stripping male models of their clothes and Rihanna entering the stage in a muscle car and strutting down the  runway.

The company recently launched a new fragrance Wood, described as “a sensory experience that says everything about you and your personality. It is the most distinctive and intimate element because it makes you recognizable and different in a nondescript way.”

Beyond Product Sampling

Cover5, the product marketing agency, focused on placing product samples in top-tier magazines. The agency reached out to Sweeppea, looking for a way to capture information about readers interested in the fragrance.

Capturing Consumers

Sweeppea presented a text-to-win sweepstakes as the solution to collect information, while offering a chance to win a fragrance gift set. A simple-to-execute text to win sweepstakes achieved the goal of learning more about the brand’s customers and generating further engagement beyond product sampling.

Sweepstakes Entry Methodology

Cover5 placed ads with fragrance strips or samples in fashion magazines and offered readers a chance to win a Dsquared2 fragrance and gift collection set valued at $500. To enter, the reader had to simply text the name of the fragrance, WOOD, to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email (mobile numbers were automatically captured by the Sweeppea Platform).

Dsquared2 Wood Fragrance Text to Win Sweepstakes Entry Page
                                                           Sweepstakes Entry Page

Conclusion

When combined with product sampling, a text sweepstakes can provide more than branding and awareness, it can offer an opportunity to learn about the most important type of consumers, those interested in your product.  This promotion enhanced the brand’s awareness efforts and provided them with a deeper understanding of their potential customers.

Objectives

  • Build product awareness
  • Engage magazine readers
  • Capture customer’s information for re-marketing

Marketing Channels

  • Select fashion magazines

Results

  • A database of customers with name, mobile, and email was gained.
  • Client said “Thanks! Your platform is very nice.

Winner(s): 1

Prize: The ultimate DSQUARED2 fragrance and gift collection, Approximate Retail Value (ARV) of all prize(s) combined is over $500.00

To get started with your own text-to-win, see our features and pricing.

FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes – Case Study

FORTO Coffee's Win a Trip to Shaq's Fun House- Entry Page

FORTO, the world’s first ready-to-drink Coffee Shot was looking for a way to promote their product in-store and online, while giving one lucky fan a chance to win a pair of tickets to Shaq’s Fun House Festival. Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Product

How to Create a Sweepstakes in less than 30 Days?

The product’s marketing team, Dylan Brands, wanted to increase store sales and present the product as the perfect energy boosting companion to Shaq’s all-night festival. Dylan Brands reached out to Sweeppea to help them create the sweepstakes. Using Sweeppea’s platform, Dylan Brands was able to quickly create a text-to-win sweepstakes and have it ready to roll out in all of Forto’s footprint in less than 30 days.

How to Capture the On-the-Go Consumer Quickly?

Everything about the Forto Coffee shot speaks about efficiency, ease-of-use and quick consumption for the on-the-go consumer.  Sweeppea’s text-to-win style sweepstakes provides a speedy method of sweepstakes entry. By simply texting the word FORTO to the number 65047 the participant initiates the entry process and with a few taps on their mobile screen, their entered in less time than it takes to visit a website.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Case Cards
Case Cards placed in retail store aisles.

How to Know Which Marketing Channels Worked best for the Promotion?

As a young brand, Forto is testing different marketing channels to determine the real reach and ROI of their promotions. Dylan Brands included a question as part of the entry process to discover where the participants were coming form. The entry page asked “How did you hear about this contest? (In-Store, Online, or Radio).” This question provided insight as to which marketing channels were responding best. The Sweeppea sweepstakes platform then provided detailed reports on the campaign’s performance.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Entry Page
Entry Page asks “How did you hear about this contest?” to better understand ad spend.

Sweepstakes Platform Features

The Sweeppea platform helped Forto Coffee create the Official Rules, an Entry Page with age-gate, a random winner drawing and promotion performance reports.

Conclusion

You don’t have to sip your way through a Venti Vanilla Latte just to get through your morning. Instead, you can take your daily dose of caffeine in a ready-to-drink shot and move on. In the same way, you don’t have to spend thousands of dollars and 3 months to plan a simple text to win sweepstakes promotion. With Sweeppea you can be ready to go live in a matter of days and pay only for the days you take in entries.

FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes Results

Objectives

  • Build product awareness
  • Engage on-the-go customers
  • Increase case orders

Promotional Channels

  • In-store materials at POS
  • Social Media

Outcome

  • Case orders increased
  • A database of customers with name, age, mobile, and email was gained.
  • Client said “We are definitely going to do it again.”

Winner(s): 1

Prize(s): “One (1) Grand Prize – 1 pair (2) of tickets to Shaq’s Fun House event in Miami on 01/31/20. $100 in transportation credit to be provided for travel to and from the event the day of the event in the form of a gift card , Approximate Retail Value (ARV) of prize is $1000.

To get started with your own text-to-win, see our features and pricing.

This Winery Offered $5,000 to be Your Holiday Helper – Case Study

Oak Ridge Winery Text to Win Sweepstakes
Oak Ridge Winery in Lodi, California knows the holidays are a stressful time and offered to help with their holiday sweepstakes.

National Reach with a Personal Feel

OZV Zinfandel, one of Oak Ridge’s best selling wines was positioned across it’s national retail footprint just in time for the holiday season. At a time most wine companies are presenting themselves as great gift ideas, OZV Zinfandel offered to be your holiday helper.

Retail Display Messaging

The winery set up displays in store appealing to the stressed-out holiday shopper. Knowing that the season comes with it’s usual problems, Oak Ridge Winery made an effort to empathize and support its potential customer by offering a chance to win $5,000 cash for the holidays. The brand appealed to the consumer’s emotional side with this sweepstakes promotion.

Oak Ridge Winery Text To Win Sweepstakes - Display
In-Store Display

Made for the On-the-Go Shopper 

The holidays are a busy season with a lot of advertising competing for the consumers’ attention and Oak Ridge Winery knew this. To boost engagement and accommodate the on-the-go shopper, the brand’s sales and marketing team reached out to Sweeppea to help create a text-to-win sweepstakes that would allow shoppers to enter by simply sending a text message with the word OZV to the number 65047.

Entry Page with Age Gate for Alcohol Sponsors

All alcohol sponsors are required by law to ask participants to confirm they’re 21 or older at the time of sweepstakes entry. Sweeppea’s Entry Page asks for date-of-birth to comply with the law, but also to provide further insights on entrants. If the participant is under 21 year of age, they’re not allowed to enter.

Oak Ridge Winery Text To Win Sweepstakes - Entry Page with Age Gate
Sweepstakes Entry Page with Age-Gate

Sweepstakes Administration Services

Sweeppea helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, prize acceptance, publicity and liability release.  Overall, Oak Ridge Winery enjoyed a successful promotion. In the end, we raised a glass of zinfandel and toasted one of Lodi, California’s iconic winemakers.

Objective:

  • Build awareness for the brand among consumers
  • Engage on-the-go customers
  • Increase case orders

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Case orders increased
  • A database of customers with name, age, mobile, and email was gained.

Prize: A check for $5,000 to one lucky winner.

NORMS Restaurant’s 70th Anniversary Sweepstakes – Case Study

 

NORM'S Sweepstakes Social Media Ads
Instagram and Social Media Ads Creative example.

Norms Restaurants, the Southern California diner-style restaurant and icon was celebrating its 70th Anniversary and wanted to offer patrons a chance to win $70,000 in cash. Besides creating buzz and excitement with such a large prize, Norms wanted to increase restaurant traffic and add new members to its 24/& Rewards club for all 20 locations.

Marketing Objectives

Norms’ marketing agency, Brandtailers, was tasked with creating the promotion. Brandtailers planned the sweepstakes concept and reached out to Sweeppea to help launch and administer the text to win sweepstakes. Working with Norms’ marketing department, Brandtailers designed the creative and media placement. Norms leveraged their established social channels, website, email and in-restaurant TV displays to offer the promotion to all patrons and followers.

Sales Objective

Leveraging the excitement of the promotion, Norms offered a $5 Off $25 coupon available to everyone who entered the sweepstakes. This coupon could be redeemed on the next visit, helping increase repeat business while guaranteeing a minimum purchase of $25 per order. The Sweeppea sweepstakes platform provided the “Thank You” page with the $5 off coupon that was shown to all participants who completed the Entry form.

 

NORM'S Restaurant Sweepstakes Text to Win Thank You Page Coupon Text to Win“Thank You for Entering” Page with $5 Off coupon

How to Offer a $70K Cash Prize

Norms knows that everyone loves giving (and receiving) big cash prizes. Using Sweeppea’s Prize Indemnity Insurance, the restaurant chain was able to offer 1 winner a chance to win a $70,000 Grand Prize, a $25,000 secondary prize or a guaranteed $700 cash prize. They did this while paying only a portion of the prize’s cost. Sweeppea provided prize insurance which, through a game of chance, insures the Sponsor on a large prize payout. In the event that the winner drew the large cash prize, Sweeppea would pay for it through the insurance. This way the Sponsor can offer exciting, anniversary-worthy sweepstakes prizes, without worrying about a large cash payout.

NORMS Restaurant Sweepstakes Text to Win

NORMS 70th Anniversary Sweepstakes winner

Sweepstakes Entry Method

Norms chose the text-to-win style of sweepstakes entry method to increase participation rates and make it easy for patrons to enter while sitting at the restaurant’s famous booths. Placing the call-to-action “Text NORMS to 65047 for a chance to win $70,000″ at display locations in each restaurant encouraged guests to enter and offered instructions on how to do so from their mobile phones. After participants entered, they’d get a link to an Entry Page.

 

NORM'S Restaurant Sweepstakes Text to Win Entry PageEntry page captures the name, mobile number, email and zip code of the participant.

Sweepstakes Services

Sweeppea handled POS ad reviews, winner drawing, rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for one of L.A.’s most iconic diners and we look forward to celebrating many more anniversaries.

Objective

  • Celebrate the brand’s 70th Anniversary
  • Increase restaurant foot-traffic
  • Increase sales
  • Increase loyalty program membership

Promotional Channels

  • In-store materials at cash register
  • In-store TV display screens
  • In-store door glass clings
  • Social Media
  • Website
  • Email

Outcome

  • Coupon redemption happiness. (We were not privy to the redemption rates, but we know the client was very happy.)
  • NORM’S 24/7 Reward Club increased membership.
  • Thousands of participants entered over the 2 month period.
  • A database of customers with name, age, zip code and email was gained, giving Norms insights into who their customers are today.

Prizes: One (1) Grand Prize will be awarded at the end of the promotion. Prizes available include a prize of a check for $70,000 (Approximate Retail Value or ARV: $70,000); a prize of a check for $25,000 (ARV: $25,0000); OR a prize of a check for $700 (ARV: $700).

Prize Drawing: The potential winner will be verified once the Administrator confirms eligibility. Once verified, the Winner will be invited to play the “pick ‘til you win” lucky envelope game (the Game). The Game consists of the winner choosing from among forty (40) envelopes. Five (5) of the envelopes will contain a certificate for the $70,000 prize, six (6) of the envelopes will contain a certificate for the $25,000 prize, and twenty-nine (29) of the envelopes will contain a certificate for the $700 prize. The Winner will choose and open one (1) envelope at a time, revealing the prize certificate contained. The Winner wins the prize associated with the amount designated by the first five (5) matching certificates revealed in the Game.