Left Hand Brewing Sweepstakes Marketing Via Social Media – Case Study

Left Hand Brewery Sweepstakes - Entry Page

Left Hand Brewing, one of Colorado’s most beloved breweries was looking to launch its new summer flavor “Wheels Gose ‘Round”. The crisp raspberry and lemon Gose wheat style beer designed to help raise awareness for Multiple Sclerosis research and quench the thirst of  Team Left Hand Bike MS riders.

Following the MS bicycle ride theme, Left Hand created a text to win sweepstakes for a chance to win a cooler with wheels that attaches to a bicycle. Marrying a new a product launch with a tie-in to Multiple Sclerosis research support.

Social Media Marketing On Facebook, Instagram, and Twitter

Left Hand promoted its text to win sweepstakes using their existing social media channels with the focus of promoting the product, cause and engaging new followers.

Below are examples the posts on Facebook, Instagram and Twitter.

eft Hand Brewery Sweepstakes - Facebook Post
Facebook Post

 

Left Hand Brewery Sweepstakes - Instagram Post
Instagram Post

 

Left Hand Brewery Sweepstakes - Twitter Post
Twitter Post

Goal – Awareness and Followers

The brewery wanted to reach loyal fans to bring awareness to the cause and to its new summer flavor. Leveraging Sweeppea’s text to win sweepstakes platform, Left Hands’ ad agency, Propensity Media, was able to create a sweepstakes that reached the target audience with a fun and engaging promotion. Most of the advertising was done via social media to help increase followers by offering an exciting prize. The prize (Rovr Roll45 Cooler with Bike attachment + swag) incentive drove shares across all social channels.

Sweepstakes Entry Page – Quick and Easy

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word LEFTHAND to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email The mobile numbers were automatically captured by the Sweeppea Platform.

Left Hand Brewing Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

Conclusion

Leveraging your existing social media channels to educate your customers on new products and reach new beer fans, while positioning your brand as a company that supports a national cause is a win-win for all. Cheers to Left Hand Brewery!

Objectives

  • New Product Launch
  • Cause Awareness
  • Increase Followers

Results

  • Hundreds of Participants Entered
  • Social Media Followers Increased
  • Winners: 1

Prize

Prize(s): One (1) Grand Prize Winner will be awarded a Colorado Prize Pack, consisting of: One (1) Rovr Roll45 Cooler with Bike attachment, One (1) Left Hand Brewing “Colorado Flag” logo t-shirt; One (1) Team Left Hand cycling socks and snapback hat; Two (2) Wheels Gose ‘Round water bottles and two (2) Wheels Gose ‘Round bandanas; one (1) Left Hand Brewing bike bell; and two (2) pair logo sunglasses, Approximate Retail Value (ARV) of all prize(s) combined is $580

Why Alcohol Brands Must Take Care With Their Sweepstakes Prizes

To get started with your own text-to-win, see our features and pricing.

Boost Mobile’s Stretch Your Tax Dollars Giveaway – Case Study

Boost Mobile's Stretch Your Tax Dollars AirPods Pro Giveaway Header

Boost Mobile launched its “Stretch Your Tax Dollars” sweepstakes promotion by offering new customers an enticing way to spend their tax refund checks.

Timing

Boost Mobile knows that after Tax Day, people anticipate their tax refund checks. Many of us find ourselves with a small windfall of cash and open to suggestions on how to spend it.

Knowing that the IRS issues most refunds in less than 21 days, helped Boost Mobile and master agent VHA, time the start of the promotion for May 1st.

With the timing set, the client focused on promoting the message across participating stores and social channels.

Goal

The goal of the sweepstakes was to increase new customer activations across its network of retailers.

Target Audience and Promotional Incentive 

Targeting the young Millennial and Generation Z demographic, Boost Mobile knew they had to offer a popular prize and be able to quickly capture the on-the-go customers.

To gain the customers attention, the Sponsor offered a chance to win a pair of Apple AirPods Pro.

To quickly enter them into the sweepstakes, the sponsored partnered with Sweeppea to create a text to win sweepstakes. To enter via text message, all the participant had to do was send the word BOOSTDEAL to the number 65047 (see below).

Boost Mobile Text to Win Sweepstakes - Sweeppea
Text the word BOOSTDEAL to 65047 to enter.

Sales Conversion

In order to help support sales among sweepstakes participants, Boost Mobile offered all entries a free activation coupon worth $25. With this coupon, the new customer would save on the activation fee for a new line. The coupon was provided, upon completing the Entry Form (see below).

Boost Mobile's Stretch Your Tax Dollars AirPods Pro Giveaway Coupon - Sweeppea
A saving coupon was provided to all participants to support sales conversion.

Lead Participants to Stores

Once the participants submitted their entry information, apart from seeing the $25 value free activation coupon, they were offered a link to find the nearest Boost Mobile store. Leveraging the participants mobile phone maps application helped the brand guide new customers to their stores.

Boost Mobile Find a Store Map
Leveraging the mobile phone’s map and directions capabilities to help participants quickly find the nearest store.

Customer Insights and Campaign Performance

Sweeppea’s text to win sweepstakes platform allowed VHA to capture the participant’s information and learn about who that participant was.

Boost Mobile was able to learn:

  • Total Participants
  • Participant Demographics (age, gender, zip, etc.)
  • Best performing ad channels (Instagram, Facebook and In-Store)
  • Best performing stores (sales conversion by store)
  • Incentive Conversion Rates (coupon redemption rates)

Sweepstakes Entry Methodology

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word BOOSTDEAL to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email (mobile numbers were automatically captured by the Sweeppea Platform).

Boost Mobile Text to Win Sweepstakes Entry Page - Sweeppea
Sweepstakes Entry Page served as the Data Capture point.

Conclusion

When combined with a sales incentive like an offer, coupon, or discount, a text sweepstakes can provide more than branding and awareness, it can offer an opportunity to turn participants into customers.

Objectives

  • Sales
  • Customer Insights

Results

  • Hundreds of participants entered
  • The sponsor did not share sales data but we were told they were happy with the results.

Winners: 6

Prize: One (1) pair of Apple Air Pod Pro’s per winner. Total Approximate Retail Value of all prizes combined: $1,494.00

To get started with your own text-to-win, see our features and pricing.

WUSA 9 TV Station Helping Out Locally With a $100/ Day Sweepstakes

WUSA9-Text-to-Win-Sweepstakes

WUSA 9 (a Tegna owned station) delivers local news to District of Columbia, Maryland and parts of Virginia. Being an important part of the local community, the TV station wanted to offer help during the Coronavirus pandemic.  In a an effort to help, WUSA9 created a text-to-win sweepstakes to offer nine $100 American Express gift cards to one daily winner over a period of 9 days. WUSA 9 used the Sweeppea Platform to create the sweepstakes.

Sweepstakes Entry Methods

In order to gain a chance to win one of the Amex gift cards, the participant sent a text message with the word ESSENTIALS to the number 65047. Participants received a link to the sweepstakes Entry Form. Once the entry was submitted, participants were taken to the Thank You Page to confirm entry.

WUSA9 Text to Win

Text Message Response

WUSA9-Text-to-Win-Sweepstakes-Entry-Page
Entry Page
WUSA-9-Text-to-Win-Thank-You
Thank You for Entering Page

Winner Drawing

WUSA9 accessed their Sweeppea account during the promotional period to draw one random winner per day.

Winner Notification

All winners were notified via text message and told that they would receive their gift cards shortly.

Conclusion

A text to win sweepstakes can provide a very cost-effective way to create a sweepstakes quickly. In trying times, where delivering aid and a bit of hope is a priority, WUSA9 is showing one of the many ways they are present for their community.

Objective: To help the community.

Promotional Channels: Website

Results: Thousands of participants entered.

Prize(s): Nine (9) winners received one (1) $100 American Express Gift Card each.

To get started with your own text-to-win, see our features and pricing.

Capturing Customer During Live Events – Case Study

Loud and Live Farruko Text to Win Sweepstakes

Loud And Live, the entertainment, marketing and media company, that produces shows for top Latin artists, like Pitbull, Ricky Martin, Juan Luis Guerra, and Ricardo Montaner, reached out to Sweeppea with the goal of building a customer list (ticket holders) to use for re-marketing efforts.

Loud And Live, had a sold-out tour for Puerto Rican singer-songwriter and reggaeton artist Farruko. The famous artist was featured in Pedro Capo’s number 1 hit “Calma“. With a booked tour, the Loud And Live marketing team leveraged Sweeppea’s text to win platform to offer a chance to win a first-row ticket upgrade to one lucky winner before the show started.

Building Targeted List of Customers

In exchange for the chance to win, the participants provided their mobile number (automatically captured), name and email. With entry, the participants agreed to receive future email and text messages from Loud And Live. A simple, text-to-win sweepstakes opened the door for the creation of a new marketing channel targeting highly desirable future concert goers.

Capturing a Customer Doesn’t Have to Be Expensive

Customer Acquisition Costs (CAC) are often referred as the “new rent” on businesses because of the skyrocketing pay-per-click costs that Google, Facebook and Instagram impose. “The marketing software company AdStage analyzed it’s Facebook impressions data and found that the median cost-per-click for Facebook news feed ads has risen from $0.43, during the second quarter of 2018, to $0.64, during the second quarter of 2019.” Source. Sweepstakes provide tremendous CAC cost value. In this case, Loud And Live spent $39 to run the sweepstakes for 2 hours before the concert started and captured thousands of prospective customers.

Capturing the On-the-Go Customer at a Live Event

The convenience and speed of a text worked well during the shows. To enter, all the participants had to do was text the word FARRU to the number 65047. The participants would received a link to the Entry Page, capturing name and email (mobile number automatically captured) and they were in.

Loud and Live Farruko Text to Win Sweepstakes Entry Page
Mobile Ready Sweepstakes Entry Page

Conclusion

A text to win sweepstakes, using Sweeppea’s platform, can provide a very cost-effective way to generate leads and capture customers information and permissions to receive marketing messages. All while lowering your Customer Acquisition Costs and increasing your marketing Return on Investment.

Objective

  • Build a list of customers to re-market future events.

Promotional Channels

  • Live at-venue pre-show
  • On-screen stage displays advertising text to win promotion

Results

  • A database of customers was created with their name, mobile, and email was gained for future marketing use.
  • Thousands of participants entered.
  • One lucky winner got a front row seat to the show.

Prize: Upgrade to a front row seat at the show.

To get started with your own text-to-win, see our features and pricing.

Beyond Product Sampling, How Dsquared2 Engages Consumers – Case Study

Dsquared2 Wood Fragrance Text to Win Sweepstakes

Dsquared2 promoted its new fragrance with a text to win campaign that was coupled with product sampling.

Dsquared2 is an Italian fashion house founded by Dean and Dan Caten, twin brothers who are Canadian fashion designers, radio personalities, and businessmen. Dsquared2 gained popularity when Madonna commissioned it to design more than 150 pieces for her Drowned World Tour 2001 and “Don’t Tell Me” music video. The brand’s runway shows have also gained attention with stars like Christina Aguilera stripping male models of their clothes and Rihanna entering the stage in a muscle car and strutting down the  runway.

The company recently launched a new fragrance Wood, described as “a sensory experience that says everything about you and your personality. It is the most distinctive and intimate element because it makes you recognizable and different in a nondescript way.”

Beyond Product Sampling

Cover5, the product marketing agency, focused on placing product samples in top-tier magazines. The agency reached out to Sweeppea, looking for a way to capture information about readers interested in the fragrance.

Capturing Consumers

Sweeppea presented a text-to-win sweepstakes as the solution to collect information, while offering a chance to win a fragrance gift set. A simple-to-execute text to win sweepstakes achieved the goal of learning more about the brand’s customers and generating further engagement beyond product sampling.

Sweepstakes Entry Methodology

Cover5 placed ads with fragrance strips or samples in fashion magazines and offered readers a chance to win a Dsquared2 fragrance and gift collection set valued at $500. To enter, the reader had to simply text the name of the fragrance, WOOD, to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email (mobile numbers were automatically captured by the Sweeppea Platform).

Dsquared2 Wood Fragrance Text to Win Sweepstakes Entry Page
                                                           Sweepstakes Entry Page

Conclusion

When combined with product sampling, a text sweepstakes can provide more than branding and awareness, it can offer an opportunity to learn about the most important type of consumers, those interested in your product.  This promotion enhanced the brand’s awareness efforts and provided them with a deeper understanding of their potential customers.

Objectives

  • Build product awareness
  • Engage magazine readers
  • Capture customer’s information for re-marketing

Marketing Channels

  • Select fashion magazines

Results

  • A database of customers with name, mobile, and email was gained.
  • Client said “Thanks! Your platform is very nice.

Winner(s): 1

Prize: The ultimate DSQUARED2 fragrance and gift collection, Approximate Retail Value (ARV) of all prize(s) combined is over $500.00

To get started with your own text-to-win, see our features and pricing.