FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes – Case Study

FORTO Coffee's Win a Trip to Shaq's Fun House- Entry Page

FORTO, the world’s first ready-to-drink Coffee Shot was looking for a way to promote their product in-store and online, while giving one lucky fan a chance to win a pair of tickets to Shaq’s Fun House Festival. Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Product

How to Create a Sweepstakes in less than 30 Days?

The product’s marketing team, Dylan Brands, wanted to increase store sales and present the product as the perfect energy boosting companion to Shaq’s all-night festival. Dylan Brands reached out to Sweeppea to help them create the sweepstakes. Using Sweeppea’s platform, Dylan Brands was able to quickly create a text-to-win sweepstakes and have it ready to roll out in all of Forto’s footprint in less than 30 days.

How to Capture the On-the-Go Consumer Quickly?

Everything about the Forto Coffee shot speaks about efficiency, ease-of-use and quick consumption for the on-the-go consumer.  Sweeppea’s text-to-win style sweepstakes provides a speedy method of sweepstakes entry. By simply texting the word FORTO to the number 65047 the participant initiates the entry process and with a few taps on their mobile screen, their entered in less time than it takes to visit a website.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Case Cards
Case Cards placed in retail store aisles.

How to Know Which Marketing Channels Worked best for the Promotion?

As a young brand, Forto is testing different marketing channels to determine the real reach and ROI of their promotions. Dylan Brands included a question as part of the entry process to discover where the participants were coming form. The entry page asked “How did you hear about this contest? (In-Store, Online, or Radio).” This question provided insight as to which marketing channels were responding best. The Sweeppea sweepstakes platform then provided detailed reports on the campaign’s performance.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Entry Page
Entry Page asks “How did you hear about this contest?” to better understand ad spend.

Sweepstakes Platform Features

The Sweeppea platform helped Forto Coffee create the Official Rules, an Entry Page with age-gate, a random winner drawing and promotion performance reports.

Conclusion

You don’t have to sip your way through a Venti Vanilla Latte just to get through your morning. Instead, you can take your daily dose of caffeine in a ready-to-drink shot and move on. In the same way, you don’t have to spend thousands of dollars and 3 months to plan a simple text to win sweepstakes promotion. With Sweeppea you can be ready to go live in a matter of days and pay only for the days you take in entries.

FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes Results

Objectives

  • Build product awareness
  • Engage on-the-go customers
  • Increase case orders

Promotional Channels

  • In-store materials at POS
  • Social Media

Outcome

  • Case orders increased
  • A database of customers with name, age, mobile, and email was gained.
  • Client said “We are definitely going to do it again.”

Winner(s): 1

Prize(s): “One (1) Grand Prize – 1 pair (2) of tickets to Shaq’s Fun House event in Miami on 01/31/20. $100 in transportation credit to be provided for travel to and from the event the day of the event in the form of a gift card , Approximate Retail Value (ARV) of prize is $1000.

To get started with your own text-to-win, see our features and pricing.

This Winery Offered $5,000 to be Your Holiday Helper – Case Study

Oak Ridge Winery Text to Win Sweepstakes
Oak Ridge Winery in Lodi, California knows the holidays are a stressful time and offered to help with their holiday sweepstakes.

National Reach with a Personal Feel

OZV Zinfandel, one of Oak Ridge’s best selling wines was positioned across it’s national retail footprint just in time for the holiday season. At a time most wine companies are presenting themselves as great gift ideas, OZV Zinfandel offered to be your holiday helper.

Retail Display Messaging

The winery set up displays in store appealing to the stressed-out holiday shopper. Knowing that the season comes with it’s usual problems, Oak Ridge Winery made an effort to empathize and support its potential customer by offering a chance to win $5,000 cash for the holidays. The brand appealed to the consumer’s emotional side with this sweepstakes promotion.

Oak Ridge Winery Text To Win Sweepstakes - Display
In-Store Display

Made for the On-the-Go Shopper 

The holidays are a busy season with a lot of advertising competing for the consumers’ attention and Oak Ridge Winery knew this. To boost engagement and accommodate the on-the-go shopper, the brand’s sales and marketing team reached out to Sweeppea to help create a text-to-win sweepstakes that would allow shoppers to enter by simply sending a text message with the word OZV to the number 65047.

Entry Page with Age Gate for Alcohol Sponsors

All alcohol sponsors are required by law to ask participants to confirm they’re 21 or older at the time of sweepstakes entry. Sweeppea’s Entry Page asks for date-of-birth to comply with the law, but also to provide further insights on entrants. If the participant is under 21 year of age, they’re not allowed to enter.

Oak Ridge Winery Text To Win Sweepstakes - Entry Page with Age Gate
Sweepstakes Entry Page with Age-Gate

Sweepstakes Administration Services

Sweeppea helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, prize acceptance, publicity and liability release.  Overall, Oak Ridge Winery enjoyed a successful promotion. In the end, we raised a glass of zinfandel and toasted one of Lodi, California’s iconic winemakers.

Objective:

  • Build awareness for the brand among consumers
  • Engage on-the-go customers
  • Increase case orders

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Case orders increased
  • A database of customers with name, age, mobile, and email was gained.

Prize: A check for $5,000 to one lucky winner.

NORMS Restaurant’s 70th Anniversary Sweepstakes – Case Study

 

NORM'S Sweepstakes Social Media Ads
Instagram and Social Media Ads Creative example.

Norms Restaurants, the Southern California diner-style restaurant and icon was celebrating its 70th Anniversary and wanted to offer patrons a chance to win $70,000 in cash. Besides creating buzz and excitement with such a large prize, Norms wanted to increase restaurant traffic and add new members to its 24/& Rewards club for all 20 locations.

Marketing Objectives

Norms’ marketing agency, Brandtailers, was tasked with creating the promotion. Brandtailers planned the sweepstakes concept and reached out to Sweeppea to help launch and administer the text to win sweepstakes. Working with Norms’ marketing department, Brandtailers designed the creative and media placement. Norms leveraged their established social channels, website, email and in-restaurant TV displays to offer the promotion to all patrons and followers.

Sales Objective

Leveraging the excitement of the promotion, Norms offered a $5 Off $25 coupon available to everyone who entered the sweepstakes. This coupon could be redeemed on the next visit, helping increase repeat business while guaranteeing a minimum purchase of $25 per order. The Sweeppea sweepstakes platform provided the “Thank You” page with the $5 off coupon that was shown to all participants who completed the Entry form.

 

NORM'S Restaurant Sweepstakes Text to Win Thank You Page Coupon Text to Win“Thank You for Entering” Page with $5 Off coupon

How to Offer a $70K Cash Prize

Norms knows that everyone loves giving (and receiving) big cash prizes. Using Sweeppea’s Prize Indemnity Insurance, the restaurant chain was able to offer 1 winner a chance to win a $70,000 Grand Prize, a $25,000 secondary prize or a guaranteed $700 cash prize. They did this while paying only a portion of the prize’s cost. Sweeppea provided prize insurance which, through a game of chance, insures the Sponsor on a large prize payout. In the event that the winner drew the large cash prize, Sweeppea would pay for it through the insurance. This way the Sponsor can offer exciting, anniversary-worthy sweepstakes prizes, without worrying about a large cash payout.

NORMS Restaurant Sweepstakes Text to Win

NORMS 70th Anniversary Sweepstakes winner

Sweepstakes Entry Method

Norms chose the text-to-win style of sweepstakes entry method to increase participation rates and make it easy for patrons to enter while sitting at the restaurant’s famous booths. Placing the call-to-action “Text NORMS to 65047 for a chance to win $70,000″ at display locations in each restaurant encouraged guests to enter and offered instructions on how to do so from their mobile phones. After participants entered, they’d get a link to an Entry Page.

 

NORM'S Restaurant Sweepstakes Text to Win Entry PageEntry page captures the name, mobile number, email and zip code of the participant.

Sweepstakes Services

Sweeppea handled POS ad reviews, winner drawing, rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for one of L.A.’s most iconic diners and we look forward to celebrating many more anniversaries.

Objective

  • Celebrate the brand’s 70th Anniversary
  • Increase restaurant foot-traffic
  • Increase sales
  • Increase loyalty program membership

Promotional Channels

  • In-store materials at cash register
  • In-store TV display screens
  • In-store door glass clings
  • Social Media
  • Website
  • Email

Outcome

  • Coupon redemption happiness. (We were not privy to the redemption rates, but we know the client was very happy.)
  • NORM’S 24/7 Reward Club increased membership.
  • Thousands of participants entered over the 2 month period.
  • A database of customers with name, age, zip code and email was gained, giving Norms insights into who their customers are today.

Prizes: One (1) Grand Prize will be awarded at the end of the promotion. Prizes available include a prize of a check for $70,000 (Approximate Retail Value or ARV: $70,000); a prize of a check for $25,000 (ARV: $25,0000); OR a prize of a check for $700 (ARV: $700).

Prize Drawing: The potential winner will be verified once the Administrator confirms eligibility. Once verified, the Winner will be invited to play the “pick ‘til you win” lucky envelope game (the Game). The Game consists of the winner choosing from among forty (40) envelopes. Five (5) of the envelopes will contain a certificate for the $70,000 prize, six (6) of the envelopes will contain a certificate for the $25,000 prize, and twenty-nine (29) of the envelopes will contain a certificate for the $700 prize. The Winner will choose and open one (1) envelope at a time, revealing the prize certificate contained. The Winner wins the prize associated with the amount designated by the first five (5) matching certificates revealed in the Game.

D. G. Yuengling & Son Brewery Text to Win Sweepstakes Targets Hispanic Consumers in Spanish

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Product

D. G. Yuengling & Son, established in 1829, is the is the oldest operating brewing company in America and they know that staying power and market leadership comes be appealing to the ever changing customer demographics.

Hispanic Market Focus
Forbes Magazine, in their “How The U.S. Hispanic Market Is Changing This Year” mentions that there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting for the largest portion at 19.6%. Knowing that the Hispanic consumer is a powerful buying force, D. G. Yuengling & Son is engaging this market by advertising to them in their native language, Spanish.

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Brewery Location

D. G. Yuengling & Son Brewery in Pottsville, PA

The Forbes article mentions that “Brands looking to reach younger consumer groups, specifically those who are Hispanic, will need to adapt their advertising campaigns to include relevant messaging and delivery at the right time and on the right platforms.” Furthermore, “Because Hispanics are the youngest ethnic group in America, they have more spending years than non-Hispanics.”

Retail Promotion Details
The brewery partnered with retailers that attract Hispanics buyers to offer a sweepstakes promotion in Spanish. The participants were offered the chance to win a branded, high-quality domino table if they entered the sweepstakes. Knowing full-well that consumers in a retail environment have multiple shopping tasks to complete and attention is at a premium, D. G. Yuengling & Son choose to capture consumers on-the-go, at stores, and retailers thru a text to win type of sweepstakes. Text to win promotions make it easy and fast to enter the sweepstakes. There no need to remember a website address or complete a paper entry form.

Sweepstakes Entry Method
All the participants had to do to enter was send a text with the word DOMINO1  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Case Card
Yuengling’s POS Case Card in Spanish

Sweepstakes Services
Sweeppea handled POS case cards reviews, winner drawing and rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for ‘America’s Oldest Brewery’ and to that we say “Salud” to all beer lovers.

Objective:

  • Build awareness for the brad among Hispanic consumers
  • Engage on-the-go customers
  • Increase cases orders

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • A database of customers with name, age, mobile, and email was gained.

Prize: One (1) Yuengling branded domino table. Approximate Retail Value of the prize $650.00

To get started with your own text-to-win, see our features and pricing.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes – Case Study

Win a UVGO Tailgating Cooler Text to Win Sweepstakes
POS Case Card

Phillips Distilling, one of America’s most innovative distilled spirits companies, makers of the colorful and flavorful UV brand vodkas was launching a new ready-to-drink vodka cocktail named UVGO.

According to The Atlantic’s article “Canned Cocktails Give Millennials What They’ve Always Desired” sales for pre-mixed cocktails have climbed more than 40 percent in the past year and Phillips Distilling’s new UVGO drink is ready to capitalize of this trend.

The new pre-mixed canned vodka beverage was looking for a way increase market awareness and reach a Millennial target audience interested in outdoor, tailgate, camping and backyard parties.

Phillips Distilling hired Leveret Marketing to help create a national sweepstakes campaign that would appeal to the target audience. Leveret choose to entice the audience by offering the perfect companion to the UVGO product – a high-quality Grizzly cooler.

 

UVGO Tailgating Cooler Text to Win
Prize: UVGO Tailgating Cooler

To increase participation, Leveret choose a text to win style sweepstakes to capture fans on-the-go, at stores, bars and retailers.  All the participants had to do to enter was text the word UVGO  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

UVGO furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Life

Objective:

  • To build awareness for the new UVGO ready-to-drink cocktail
  • To engage on-the-go customers
  • To gain a database of participants to re-market offers via email.

Promotional Channels:

  • In-store materials at POS
  • Live events
  • Social Media promotion

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, age, mobile, and email was gained.

Prize: Seven (7) winners received a Tailgate Party Kit of UVGO-Branded merchandise including Two (2) Baseball Caps, Six (6) Can Coozies, Two (2) Foam Footballs, Six (6) lip balms. Approximate Retail Value (ARV) of all prize(s) combined is $1400, or $200 each.

To get started with your own text-to-win, see our features and pricing.