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How a Social Media Sweepstakes Differs From a Text to Win

How a Social Media Sweepstakes Differs From a Text to Win

Are you comparing the value of a text to win versus a Facebook sweepstakes? Running a social media sweepstakes is actually very different from a text to win campaign. Here are a few basic differences that can help you decide which option is best for promoting your business.

Facebook Isn’t Free

Many people still have the misconception that you can simply create a page on Facebook to promote a business for free. Unfortunately, that’s no longer true.

If you want potential customers to see your sweepstakes, you’ll have to pay for advertising. And if you don’t have a decent budget for advertising, you shouldn’t expect to see much traffic to your page or your sweepstakes since Facebook drastically reduced organic reach for business pages several years ago.

Also Read: How to Promote Your Text to Win Sweepstakes on Social Media

No Control Over Timing

When you post to Facebook, you have little control over the time and date when someone actually views your post. That means that you could send out a post at a specified time but your target audience might not read it until hours, or even days, later.

In contrast, research shows that a majority of mobile phone users read text messages within 3 minutes of receipt. This means you can actually send out time-sensitive content during or after your text to win that most of your entrants will act on right away.

Facebook is the Gatekeeper to Your Sweepstakes

Like every other social platform, Facebook is for registered users. And while it’s popular, there are still many people who aren’t on it and won’t be able to participate in your sweeps. You might even be surprised to know that some members of the Millennial and Gen Z generations avoid Facebook because their parents are on it!

In contrast, a text to win campaign can work on every mobile phone. Since SMS text is a basic feature of all mobile phones, you can be sure of reaching a majority of your audience. 

You Don’t Have Your Audience’s Full Attention on Social Media

Most users on Facebook and other social sites are trying to catch up with friends, read the news, and watch funny videos. Your brand messages may get lost in the news feed–if it appears at all.  

In contrast, text to win can be promoted in any environment (yes, including social media). You might have signs in store, messages in your emails or ads and elsewhere. You have a little more control and once someone enters, you’ll have their full attention with each text message. If you want a captive audience, text to win is the way to go.

Reach your audience with a targeted text to win campaign. To get started now, see features and pricing.

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Top Prize Ideas for Your Text Sweepstakes

Top Prize Ideas for Your Text Sweepstakes

Are you struggling with coming up with a prize for your text sweepstakes? There are options available that will entice your customer base. Here are some of the top prize ideas for your text sweepstakes to help spark your creativity.

Memorable Experiences

With Millenials, experiences are highly prized. A study by the Harris Group found that 72% of millennials prefer to spend money on experiences vs. material things. Can you create an experience that includes your product or service? Experiences can range from private tours or a private tailgate party with DJ (like the one offered by Bud Light) to closing off an entire water park for you and your closest friends or an adventure trip (see below).

Upgrades

Instead of thinking of an entirely new prize to offer to your text sweepstakes entrants, why not simply upgrade them on your existing products or services? By offering free access to the full version of your product or service, you’ll get feedback from potential customers while also ensuring that the majority of entrants to your sweepstakes are genuinely interested in your business and aren’t simply signing up in order to win a generic prize.

Sports Memorabilia

Does your customer base include some of the hometown team’s most dedicated fans? If so, you should consider giving away sports memorabilia as a prize for your text sweepstakes. Sports memorabilia makes a great prize because it is usually a one-of-a-kind prize that fans will be happy to share via social media.

In fact, Washington Gas & Light Energy gave away autographed Washington Wizards Memorabilia as a part of its company’s re-marketing efforts. By announcing the prize during the game, the company was able to capture the attention of its audience and open the channel for post-event text message marketing offers.

Also read: Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Trips and Vacations

Offering a vacation or trip is a tried and true prize option for a text sweepstakes. Many companies have taken this approach. However, offering such a prize should be done with careful consideration to ensure the trip closely aligns with your brand and you aren’t actually offering a prize that will be so expensive to fulfill that it actually subtracts from your campaign ROI.

But if your goal is to attract potential and repeat visitors to a particular area, this strategy can be highly effective. In fact, the Florida Keys & Key West Tourist Development Council used this strategy when it offered a chance to win a trip to  the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest.

Also read: Rocking the Conch Republic: Results of Our Text-to-Win Sweepstakes for the Florida Keys & Key West

The key to choosing a great prize for your text to win sweepstakes is creativity and relevancy. It should be highly relevant to your business. With the right sweepstakes prizes, you can drive major results for your business.

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Case Study: Chinet Uses Text to Win to Offer a Dream Movie Night

Backyard Movie Night Text to Win Promotion by Chinet at Meijers

text to win for a dream movie party turned into a dream campaign for The Buntin Group and their clients, Chinet Classic White. Their goal was to expand and promote usage of Chinet disposable tableware during outdoor summer occasions.

They focused on an opportunity with a key retailer, Meijer, and used it to increase interest in their brands, while heightening loyalty among customers. Thus, the Meijer Backyard Movie Night Text-to-Win Sweepstakes was born.

Other consumer product brands like Char-Broil Grills, OFF! and Lake N’ Trail got behind the idea too. The Sweeppea text-to-win platform was chosen to execute it.

The Campaign

The campaign consisted of national TV, digital, social and PR initiatives. The sweepstakes creative featured imagery from the 2017 30-second TV spot of family and friends watching a movie in the backyard with pizza and popcorn on Chinet Classic White plates and bowls. Prizes included all the makings of a perfect movie night host package including a 65” TV, Charbroil Grill, Chinet party supplies, Meijer gift cards and more.

With the sweepstakes in particular, they targeted:

  • Meijer shoppers overall
  • Existing Chinet buyers who shop at Meijer

The strategy waas to capitalize on the very natural relationship of summer grilling with Chinet Classic White products, as well as the growing popularity of at-home, outdoor entertaining. So, media dollars were spent with partners like HGTV and Food Network for TV flights during summer grilling specials with an extra push around Memorial Day and Fourth of July.

The media behind the campaign was a mix of national broadcast, digital video/radio, content, email, direct response digital, paid social and PR. The text-to-win sweepstakes provided in-store exposure, customer messaging and included entrance signage with a CTA to text to enter for a chance to win.

Their First Text to Win

This was their first text to win sweepstakes program and it was a success.

Text or SMS was a natural fit since consumers now have shorter attention spans and less time. They’re constantly on the move, making them more attached to their mobile devices than ever before. They’re also savvier shoppers overall. Therefore, focused, purposeful, meaningful and concise messaging and execution proves most successful.

With in-store signage at the entry of every Meijer store and digital and email targeted to Meijer/Chinet consumers, as well as the low barrier to entry, the text-to-win sweepstakes received more than 3,100 entries in just 10 days.

The text-to-win mobile component of the campaign served as the in-store extension for the national campaign. An email blast was sent out to Club Chinet members informing them of the sweepstakes, presenting the CTA “Text MOVIE to 65047 for a chance to win a Backyard Movie Night prize package” or directing them to the entry form online.

The Classic White sales results for the first half of the year are not confirmed yet, but the text-to-win messaging campaign exceeded expectations, garnering 3,140 entries total in 200 stores in 10 days.

The brand enjoyed positive overall consumer response based on total participants and client satisfaction, not to mention three very happy winners.  Overall, this is a great example of how effective text to win can be for consumer product goods.

Want to get started with your own text to win?  See our features and pricing.

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Grand Teton Brewing Offered Weekend Get-Away To Targhee Festival with Text Sweepstakes

Grand Teton Brewing Gave Away Tickets in Text to Win Sweepstakes

The Targhee Fest started in the summer of 2005 to draw on the musical spirit that exists under the shadows of the majestic Teton Mountains.  It’s the ultimate all-around mountain lifestyle and music festival in the Rockies. And they promoted it with a text sweepstakes.

Grand Teton Brewing offered a chance to win tickets to the event. Fans had to text the word FEST to the number 65047 for a chance to win tickets.

Objective:

  • To promote the brewery and beer styles
  • To leverage the excitement event for the brand
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • In-Store POS posters
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Two winners received an all-expenses paid weekend getaway to the Targhee Festival.

To get started with your own text-to-win sweepstakes, see our features and pricing.

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The Importance of Analytics From Your Text to Win

The Importance of Analytics From Your Text to Win

Today’s marketers love data. After all, analytics and campaign data can provide meaningful insight into their businesses.

But what kind of data or analytics can you get from a text to win campaign? And why do you need it?

Here is what you can expect from your text to win and 4 things you can do with your analytics data.

Why Do You Need Analytics?

The reasons why you need analytics in the first place boil down to 3 big ones:

  1. To measure and track your results across time.
  2. To understand your subscribers’ interests and behaviors that lead to engagement and ultimately sales for your company.
  3. To improve the sales funnel you use to convert text to win subscribers into valuable customers.

Sweeppea Campaign Data Reports

Sweeppea offers campaign data reports to provide you with greater insight into your text to win participants’ behaviors:

  • Participants Profile Reports. This is a breakdown of your participants and includes a variety of demographic data points: age, gender, city, device, etc. It is also available as a downloadable list.
  • Performance Insight Reports. These reports display the conversion rate from the entry page, including visitors versus completed entries, traffic sources for your web form, and top 10 geographic regions.

With detailed data about your campaign performance and participants at your fingertips, use this information to:

Improve Your Marketing Materials

By reviewing your campaign opt-in rate, you can see how users are responding to your marketing efforts. Given the demographics data provided by the participants profile, you may find it necessary to adjust your target audience to improve results next time.

Localize Your Campaign

Use the analytics data from your campaign to determine if your text to win is meeting your ROI expectations as you target a specific region.

Ramp Up Your Paid Advertising

If you are using pay-per-click (PPC) advertising, other online advertising or even traditional advertising to drive opt-ins, your campaign traffic sources report will help you uncover your best performing ad vehicles.

Segment Your List

Take a cue from your email marketing strategy and don’t just blast offers to your entire audience. Use the demographics data to target your follow up messages to make them more personalized and useful to your participants.

Track the results of your text to win with Sweeppea’s campaign data reports. To get started now, see features and pricing.

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Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

American rock band icons Styx and REO Speed Wagon offered a chance to win tickets to their show. In this rockin’ text to win sweepstakes, all participants needed to do was text the word UNITED to the number 65047 for a chance to win tickets. Sweeppea’s text to win platform did all the rest.

Objective:

  • To promote their show
  • To build excitement and awareness for the event
  • To gain a database of participants to promote other events via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winners each received Two (2) tickets to see show.

To get started with your own text-to-win, see our features and pricing.

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How to Follow Up With Text Sweepstakes Entrants for Better ROI

How to Follow Up With Text Sweepstakes Entrants for Better ROI

Your text sweepstakes has helped you build a list of mobile subscribers. If you’re thinking you should follow up with them right away, you’re right.

You need to act fast to starting building relationships with your entrants before they forget they entered your sweepstakes in the first place. Here are some strategies you can use to learn how to follow up with entrants for better ROI.

Notify Winners Immediately

Once you have drawn the winner(s), you should notify them immediately and provide them with a date by which they must respond in order to claim their prizes. Having the mobile number makes it easier to contact winners and get them the prize, which reduces headaches in the long run.

Also Read: Tips for Success on your first text to win

Offer Consolation Prizes

Don’t leave non-winners feeling left out. Sending a thank you message with a small consolation prize to those who didn’t win can go a long way to increasing goodwill and boosting potential sales.

A consolation prize could be a coupon or a discount. Your subscribers will appreciate the fact that you’ve offered them something and this will make them more receptive to future texts as well. Just don’t forget to mention in your disclaimers at the onset that they’ll get marketing texts as well.

Offer More Chances to Win

Your subscribers would love the opportunity for another shot at a prize. So if there’s another giveaway in the future, let them know how they can re-optin or enter the other sweepstakes.

Stay Consistent

If you’ve promised to follow up with your subscribers periodically, stick to the schedule. Consistency is key. Take care not to overwhelm them, but still keep them engaged and help them remember your brand.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

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Text Sweepstakes: Is No Purchase Necessary Really Necessary?

Text Sweepstakes: Is No Purchase Necessary Really Necessary?

 

We all know that companies don’t run text sweepstakes just because. In fact, they do it for a multitude of reasons but mainly for financial gain. As a result, when you run your text sweepstakes you must take care to ensure that it’s actually legal.

Here’s how to decide if no purchase necessary is really necessary.

Scenario #1: You only want customers to be able to enter your sweepstakes.

Keep in mind that there are three elements of a lottery: a prize that is worth something, a winner selected at random, and a fee to enter. If all three of these elements are present, then your sweepstakes is actually an illegal, private lottery.

As a result, you can’t require customers to make a purchase in order to enter your sweepstakes. In this instance, you must specify that no purchase is necessary and you also must offer a free alternative method of entry (AMOE) to ensure that your sweepstakes doesn’t qualify as a lottery.

Scenario #2: You want anyone to be able to enter your sweepstakes but you also want to encourage customers to make a purchase.

In the United States, it is actually illegal to require your customers to make a purchase in order to enter your text sweepstakes. This is the reason why sweepstakes rules have the disclaimer that “a purchase will not impact your chance of winning.” This prevents companies from disqualifying entrants if they don’t purchase something from the company first before entering the sweepstakes.

However, asking your customers to make a purchase before entering your sweepstakes is actually permissible as long as you advertise that you also have a free AMOE. The AMOE can be using your website to sign up instead of entering at one of your retail stores. AMOEs are designed to ensure that people who don’t make a purchase get the same number of entries has a person who has.

Also read: Are Text-to-Win Sweepstakes Legal in the US?

Scenario #3: You want people to sign up for your email list before they can enter your sweepstakes.

When it comes to consideration, meaning exchanging something of value for a prize or a chance at winning a prize, a text sweepstakes that requires consideration is in violation of the law. As a result, it is a good idea to make opting into your email list or newsletter optional instead of mandatory for entering your sweepstakes.

Scenario #4: You want to use Sweeppea to run your text sweepstakes.

Did you know that Sweeppea can also act an an AMOE? With our online entry form, you’ll be able to gather additional details about the participant, such as the participant’s name, age, address, and email address while also providing an easy to use AMOE.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.

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4 Mistakes That Will Hurt Your Text to Win

4 Mistakes That Will Hurt Your Text to Win - www.sweeppea.com

Make sure that you aren’t making these mistakes that will hurt your text to win! If you want great results from your text to win, here are 4 mistakes you should avoid.

1. Meager Marketing

Don’t want to invest in marketing for your text to win? Then you can expect poor results for your campaign. Worse, the majority of text to win campaigns that aren’t sufficiently promoted tend to wind up only having professional sweepers enter them.

If you want people who are actually interested in your brand to enter, you need to promote your text to win using social media, print advertisements, and other relevant media channels.

Also Read: Are Sweepers Good or Bad for Your Text Sweepstakes?

2. The Wrong Prize

There are a few reasons why you should choose your prize carefully. First, interest in winning a prize is the main motivation for entrants. If your sweepstakes doesn’t have a cool prize, then you probably won’t get the response you were hoping for.

Secondly, the wrong prize can attract the wrong audience. You don’t want people who aren’t interested in your brand or products to flock to enter because you’re giving away an iPad or tech prize. That’s why you should always select a prize that complements your brand.

3. No Official Rules

Not having official rules can land you in hot water. The rules are meant to protect you and entrants. In return for their entry, you’re promising to award prizes. Remember the rules are a contract between you, the Sponsor, and the participants.

4. No Follow Up

It’s fun to give away awesome prizes, but that isn’t the main purpose of running a text to win. You should be using it to build and promote your brand. Part of that includes following up. If you aren’t following up with entrants after the campaign is over, you’ll be missing out on a powerful source of future leads and sales for your business.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.