John Mayer’s Concert Tour Target Fans with Text to Win Application

John Mayer's Concert Tour Uses Text to Win Application

Grammy Award winning singer-songwriter, guitarist, and producer John Mayer leveraged Sweeppea’s text to win application to offer a chance to win tickets to “The Search for Everything” show.

Sweeppea’s Text to win made it easy for fans to enter the sweepstakes and for John’s marketing partners to manage the text to win sweepstakes. All fans had to do to enter was text the word JOHN to the number 65047 for a chance to win.


  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising


  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Ten (10) winners each received two (2) tickets to see John Mayer in concert.

To get started with your own text-to-win, see our features and pricing.

Legal Services You’ll Need for a Text Sweepstakes

You’ve decided to launch a text sweepstakes for your brand. Now comes the hard part… managing the legal issues to ensure you’re in compliance.

Depending on the value of the prizes for your text to win, the location in which the promotion will be available, and entrant eligibility, there are various legal concerns you’ll need to address before you launch your text sweepstakes.

If you’re not sure what’s legally required, here’s a quick overview of the legal services you’ll need to limit risk and ensure you’re following the law…

Official Rules and Abbreviated Rules

The official rules and abbreviated rules for your text to win are some of the most important legal documents that you will draft for your promotion. These rules govern all aspects of your campaign from eligibility requirements to winner selection and prize delivery.

Registration and Bonding

In some states, if you plan to offer high-value prizes (worth more than $5,000), you must register and bond your promotion. There’s extra paperwork involved, but this ensures the sweepstakes prize is awarded as promised and entrants are protected.

Promotional Material Review

Before starting your campaign, it’s best to have an attorney review your promotional materials to ensure they contain all of the necessary legal language.

Also Read: Your Text to Win Checklist for Legal Rules

Sweeppea’s Legal Services

While this might all seem doable for your business attorney, you really need a team that specializes in sweepstakes law. After all, compliance missteps could have serious implications, including lawsuits, fines, and even reputation damage.

Below is a complete list of the text sweepstakes legal services that we provide at Sweeppea to help you build a promotion that is legally compliant:

  • Legal Counsel
  • Official Rules Preparation
  • Legal Review of Your Own Official Rules
  • Abbreviated Rules & Disclaimers
  • Winner Affidavit & Liability Releases
  • Bonding & State Filing Registrations
  • Registrations & Compliance with State Alcohol Boards
  • Legal Review of Marketing & Advertising Materials
  • Industry Compliance Review
  • Indemnification & Insurance

If you’re still undecided about full service text sweepstakes management, this list should convince you that we have you covered.

Sweeppea makes it easy to launch your next text sweepstakes! To get started now, see features and pricing.

Text to Win a FREAKCYCLE from Michael David Winery

Michael David Winery Text to Win Sweepstakes

Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.

Michael David Winery increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps (see pic.) and special displays (see pic.). These end caps and displays gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.

Michael David Winery Text to Win Promotion Display - sweeppea
Michael David Winery Text to Win Promotion In Store Display
Michael David Winery Text to Win End Cap Display - sweeppea
Michael David Winery Text to Win Promotion End Cap Displays


  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers


  • Case orders increased

Prize: Five (5) winners a custom made Michael David Winery Freakshow wine “Freakcycle” bicycles.

To get started with your own text to win, see our features and pricing.

How to Draw Winners Automatically for Your Text to Win

Part of running a text to win is drawing winners. It’s the fun part and the good news is that you don’t have to do this manually.

Here is how Sweeppea can help you draw winners automatically for your text to win.

Use Sweeppea’s Winner Picker Tool

To make it easier, Sweeppea offers the option to automatically draw winners for your text to win with our winner picker tool. The winner picker tool not only automates drawing winners, it also allows you to choose more than one winner. So weekly or even daily winners can be drawn without you having to do it in real time.

Automatic drawings are simple and convenient. It also makes for one less aspect of your campaign that you have to directly manage.

Daily / Weekly Drawings

With Sweeppea, you’ll get full flexibility on how you draw winners for your text to win. You also don’t have to wait until the text to win is over to draw winners. In fact, you can draw them at any time during your campaign.

For example, if your text to win has daily or weekly winners, you can just schedule the drawings for daily or weekly under frequency. There’s even an option to draw winners on an hourly basis.

Announcing the Winners

Once the platform draws winners, it automatically sends a congratulatory “You’ve won!” message. You can customize the message to fit your needs. Don’t forget to announce your winners once you’ve confirmed them.

Also Read: Announce Winners to Help Promote Your Sweepstakes

Steps to Automatically Draw Winners

Follow these 7 steps to draw winners automatically for your text to win:

Step 1: From your dashboard, choose “Send Message,” then “Draw Winners.”

Step 2: Select the number of winners to be drawn.

Step 3: Set the frequency. You can draw winners live (at that moment), at a recurring time (hourly, weekly or monthly), or draw once at a scheduled date/time.

text to win automatic winners, sweeppea winner picker tool

Step 4: Write the “Congrats” text message that will automatically be sent to winners. (Don’t forget to tell them how to contact you.)

Step 5: Choose from other sending options, such as selecting from those who’ve opted out (not recommended), or drawing only from those who completed your entry form (recommended).

Step 6: Save your choices when finished. To see the winners that have been drawn, go to “Participants” and Groups in the left menu. There will be a separate group for winners.

Step 7: As a final step, check the sweeps end or expiration date (under Sweepkey Settings). The expiration date marks the end of the entry period. If you’re choosing winners only at the end (instead of weekly, for ex.), they should be chosen AFTER entries are closed or after the expiration date.

Reward your fans with a text to win from Sweeppea! To get started now, see features and pricing.

Loyalty Apps Are Dying, How to Use SMS Instead

Mobile marketing is a powerful way to reach consumers. However, some brands are using an approach that is rapidly dying out: loyalty apps. Unfortunately, most loyalty apps simply aren’t effective.

Here’s why loyalty apps are dying and how you can use SMS instead.

Why Users Aren’t Interested in New Loyalty Apps

We hear a lot of local businesses, especially restaurants and retailers, want to create loyalty apps.

However, the truth is that people simply aren’t downloading new apps. Apps take up storage and data, which is something that most users simply aren’t willing to give up to random apps.

App development is also expensive. While the number of drag-and-drop applications for building apps is increasing, a cookie-cutter app won’t be enough to attract users and makes for a rather poor investment of your marketing dollars.

Finally, the app abandonment rate is extremely high. Roughly 80% of users stop using a new app after just 3 months.

Despite the number of apps that are downloaded to smartphones, the majority of them aren’t even retained for 24 hours. Only 3.2% of iOS apps and 3.3% of Android apps were still actively used 30 days after download, according to a survey done by AppsFlyer.

Also Read: Mobile Loyalty Apps vs. Text Message Marketing

All these factors indicate that loyalty apps are simply dying out. However, there is a solution: use SMS instead.

How to Reach Your Audience With SMS

By using SMS marketing to promote your brand you can reach your audience without them having to install any additional apps on their phones.

You’ll also eliminate the costs of updates and maintenance that come along with operating an app.

Best of all, you’ll be able to easily determine if your subscribers are engaging with your content without having to deploy any complex app analytics tools.

So how do you integrate SMS with your brand’s loyalty program?

To do this you can simply run a text to win from time to time. A text to win allows you to give away prizes and discounts to your audience while allowing you to build brand loyalty in the process.

Additionally, a text sweepstakes can also serve as data collection method that you can use for remarketing later on.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.