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Do Coupons Help or Hurt Businesses?

Do Coupons Just Train the Customers To Only Visit The Business When They Receive A Coupon From the Business? As a marketer, I’ve asked myself the same question, “Do coupons just train the customers to only go to the restaurant when they’ve got a coupon in hand?” I think that the coupon helps produce the sale.

I do believe it works as an incentive and as a reminder that I have a good deal in hand that I should take advantage of. I do agree and I have hands on experience that the coupons do train the guest to expect the coupon. I find this to be especially true when the coupon is the done for the same discounted amount, on the same product, and sent on the same schedule. Customers tend to wait until they receive the coupon before they visit the establishment.

On the other hand, isn’t the coupon building loyalty and habit? For the record, I am a bit biased with my opinion since I run www.momares.com a do-it-yourself text message marketing tool that can be used to send coupons via text. But nevertheless, I do think businesses get an advantage for couponing, especially with the way the economy is.

At the end of the day, I think your average customer is looking for deals now more than ever. My suggestion would be, do send coupons just don’t make them predictable. Instead make them feel like gifts or reward for loyalty.

What do you think? Comment below…

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