Text Sweepstakes for the Win in Concert Marketing

Text sweepstakes for the win in concert marketing

Matchbox Twenty and the Counting Crows are touring together to sing to their longtime fans around the country. And one of the ways their building excitement during the tour is by running text sweepstakes with ticket giveaways.

Sweeppea’s text to win platform made it easy with the last sweepstakes for the show at the Jiffy Lube Live amphitheater in DC. All fans had to do to enter was text the word MTCC to the number 65047 for a chance to win.

Concert marketers self-managed the promotion, used our winner picker tool to automatically draw winners for the text to win and ran a successful campaign overall.

Objective:

  • To promote the tour leading up to the show date
  • To build excitement and awareness
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Five winners each received two (2) tickets to see the show.

Want to start your own text to win? See our features and pricing.

The Pros & Cons of Working With a Celebrity on a Text Sweepstakes

Celebrities and brands love positive press. In fact, that’s what makes a celebrity endorsement such a popular method of improving visibility for a text sweepstakes promotion.

Here are the pros and cons of involving a celebrity in your promotion and some tips on how to do it successfully.

There are many benefits to including a celebrity in your next text to win. Namely, you can:

  • Improve the profile of your brand by adding star power. If you’re brand is a little-known company or recent startup, hiring a celebrity to endorse your promotion can give you the recognition that you need to go mainstream.
  • Tap into the celebrity’s audience. Attract new customers that you wouldn’t have had access to without the celebrity endorsement.

Here are a few tips to make sure that your text sweepstakes goes as planned:

Choose an Appropriate Celebrity for the Promotion

In the same way that you want to make sure that you select prizes that match your brand, it’s also important that you choose the right celebrity to endorse your promotion.

For example, if your brand is sports-related, you would likely benefit from hiring a star athlete to promote your text sweepstakes. On the other hand, a reality star wouldn’t make much sense given the fact that the star’s audience probably isn’t all that interested in your products.

Also Read: Sweepstakes Prizes: Why Bigger Isn’t Always Better

When to Include the Celebrity

Now that you’ve decided which celebrity you want to involve in your text sweepstakes, the next question becomes when they should be included in the promotion. You’ll need to decide if you want them to appear as a part of the prize or simply in the advertising for the campaign.

However, you should also be aware of the cons of hiring a celebrity:

  • The celebrity’s reputation can impact your brand. If the celebrity gets into trouble, your brand becomes collateral damage. Make sure that you thoroughly review the celebrity’s history to ensure that there aren’t any brand safety issues. You should also make sure that you have a contingency plan in place to protect your brand in the event that a scandal arises.
  • Star power can overshadow your brand. Stay in control over your brand by making sure that the celebrity sticks to the message that you’re trying to convey.

Above all, working with a celebrity on a text sweepstakes can deliver exceptional results for your business. Be sure to manage the associated risks and plan your campaign carefully so that you’re alway in control.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.

John Mayer’s Concert Tour Target Fans with Text to Win Application

John Mayer's Concert Tour Uses Text to Win Application

Grammy Award winning singer-songwriter, guitarist, and producer John Mayer leveraged Sweeppea’s text to win application to offer a chance to win tickets to “The Search for Everything” show.

Sweeppea’s Text to win made it easy for fans to enter the sweepstakes and for John’s marketing partners to manage the text to win sweepstakes. All fans had to do to enter was text the word JOHN to the number 65047 for a chance to win.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Ten (10) winners each received two (2) tickets to see John Mayer in concert.

To get started with your own text-to-win, see our features and pricing.

Legal Services You’ll Need for a Text Sweepstakes

You’ve decided to launch a text sweepstakes for your brand. Now comes the hard part… managing the legal issues to ensure you’re in compliance.

Depending on the value of the prizes for your text to win, the location in which the promotion will be available, and entrant eligibility, there are various legal concerns you’ll need to address before you launch your text sweepstakes.

If you’re not sure what’s legally required, here’s a quick overview of the legal services you’ll need to limit risk and ensure you’re following the law…

Official Rules and Abbreviated Rules

The official rules and abbreviated rules for your text to win are some of the most important legal documents that you will draft for your promotion. These rules govern all aspects of your campaign from eligibility requirements to winner selection and prize delivery.

Registration and Bonding

In some states, if you plan to offer high-value prizes (worth more than $5,000), you must register and bond your promotion. There’s extra paperwork involved, but this ensures the sweepstakes prize is awarded as promised and entrants are protected.

Promotional Material Review

Before starting your campaign, it’s best to have an attorney review your promotional materials to ensure they contain all of the necessary legal language.

Also Read: Your Text to Win Checklist for Legal Rules

Sweeppea’s Legal Services

While this might all seem doable for your business attorney, you really need a team that specializes in sweepstakes law. After all, compliance missteps could have serious implications, including lawsuits, fines, and even reputation damage.

Below is a complete list of the text sweepstakes legal services that we provide at Sweeppea to help you build a promotion that is legally compliant:

  • Legal Counsel
  • Official Rules Preparation
  • Legal Review of Your Own Official Rules
  • Abbreviated Rules & Disclaimers
  • Winner Affidavit & Liability Releases
  • Bonding & State Filing Registrations
  • Registrations & Compliance with State Alcohol Boards
  • Legal Review of Marketing & Advertising Materials
  • Industry Compliance Review
  • Indemnification & Insurance

If you’re still undecided about full service text sweepstakes management, this list should convince you that we have you covered.

Sweeppea makes it easy to launch your next text sweepstakes! To get started now, see features and pricing.

Text to Win a FREAKCYCLE from Michael David Winery

Michael David Winery Text to Win Sweepstakes

Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.

Michael David Winery increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps (see pic.) and special displays (see pic.). These end caps and displays gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.

Michael David Winery Text to Win Promotion Display - sweeppea
Michael David Winery Text to Win Promotion In Store Display
Michael David Winery Text to Win End Cap Display - sweeppea
Michael David Winery Text to Win Promotion End Cap Displays

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Case orders increased

Prize: Five (5) winners a custom made Michael David Winery Freakshow wine “Freakcycle” bicycles.

To get started with your own text to win, see our features and pricing.