Sara Lee® Wins on Game Day with its Text to Win

Meat brand uses text to win sweepstakes

Sara Lee® Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. Through its agency, The Wilson Group, Sweeppea hosted the Game Day Sweepstakes text to win for the brand, offering tickets to a Chicago football game.

The text to win was promoted in store and through digital media. Also, all participants received a coupon as a Thank You for participating.

Consumer product offers coupon to participants

Objective:

  • To promote the brand and build excitement during a high sales period
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • In-store displays
  • Social Media and online promotion

Outcome:

  • Increased awareness and a boost in sales as participants used the coupons provided.

Prize: Two (2) tickets to a major football game in Chicago, IL, with approximate retail value (ARV) of $400.

To target consumers with your own text-to-win, see our features and pricing.

What Should be Included in Text to Win Official Rules?

Are you ready to start your text to win promotion? Before you go any further, you’ll need to create your text to win Official Rules.

Not sure what to include? Here are some tips to help you get started.

Eligibility

Typically, text to win promotions are open to those over the age of 18 (or 21 for promotions sponsored by alcohol companies) for privacy and legal reasons.

In addition to age restrictions, you may also want to consider limiting the text to win to specific geographical locations to ensure that you can comply with all federal, state, and local laws in every location where entry is allowed.

Finally, employees and family members of employees of your company and the sponsor company are generally ineligible to win to eliminate potential claims of favoritism.

Start and End Dates

The start and end dates, known as the Sweepstakes Period, should be specified so that winners know when to enter so that their entries will be counted. For clarity, make sure to specify the day of the week and the date with the year, time, and time zone.

Stick to these dates even if you don’t receive the number of entries that you were hoping for so that you don’t run into trouble.

How to Enter

Entering by text message must be specified as one of the methods of entry. However, you must also specify an alternative method of entry (AMOE), which is usually a web sign up form.

Winner Drawing and Notification

Use this section to explain how you will pick a winner and how they will be told they won.

Make sure to specify how many winners will be selected and that the winners will be drawn randomly. You should also specify the exact dates when the winners will be selected.

Finally, let winners know all of the methods that you will use to notify them of a winning entry, such as SMS, mobile phone, and email.

Standard Text Messaging Disclosures

In this section, you will let entrants know that they are providing their consent and agreement to receive SMS messages by participating in the sweepstakes. Entrants should be notified that message and data rates may apply.

In addition, let them know that they are permitted to opt out at any time simply by replying STOP to any text message.

Also Read: Are You Complying with the Rules of Text Message Marketing?

Terms and Conditions

Finally, end your Official Rules with the terms and conditions that are not covered in the other sections of the Official Rules for your sweepstakes.

Here are some of the boilerplate clauses that you will need to include:

“No purchase necessary.”

“This Sweepstakes is void where prohibited.”

“Odds of winning depend on the number of eligible entries received during the Sweepstakes Period.”

Sweeppea’s Text to Win Official Rules Wizard can help you get your text to win up and running quickly! To get started now, see features and pricing.

What to Include in Official Rules for your Text to Win Sweepstakes

WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Concert Tour Uses Text to Win Promotion to Give Away Tickets

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.

How to Write Copy That Attracts Entries for Your Mobile Sweepstakes

Follow these copywriting tips to attract more entrants to your mobile sweepstakes.

Grab Attention with Your Title

Make your text to win stand out from the competition with a title that lures them in. It should also give them a clear idea of what to expect.

For example, “XBrand’s Italy Sweepstakes” is a bit bland, although it hints at the prize. “Explore Italy’s Finest Vineyards with XBrand Sweepstakes,” however, is much more exciting.

Describe the Prize Clearly

Just as you want the title to be alluring, the copy for the mobile sweepstakes description of the prize should be equally well-written.

Does the prize include airfare and hotel accommodations? Rather than a simply stated, “trip for two,” go further with “trip for two, including airfare and 4 nights at the X Beach Resort.”

Every little bit helps and this way your entrants will know exactly what they’re signing up to win. It could also give them more incentive to enter if the prize is especially good.

Also Read: Top Prize Ideas for Your Text Sweepstakes

Tell a Story About Your Brand

Once you hook them with the title or prize, draw readers in even further with storytelling elements. Use them to describe how the prize is related to your brand, how your brand or product got started or even what they will experience if they win. Write it in the second person as well (you/we instead of he/she) to keep it more personal.

For example, if you sell wine, help your entrants envision themselves sipping on their favorite variety of your brand’s wine while at the vineyard.

However, make sure to keep things concise. Readers have a limited attention span, especially when it comes to mobile content, so try to keep it short and sweet.

Include a Call-to-Action

A clear call-to-action is critical to ensure that users follow through with signing up for your sweepstakes. While a text-to-win has the easiest type of entry, you should still use your call-to-action to create a sense of urgency.

“Enter to win by Aug. 30th!” or “Ending soon!” may get them to enter right away.

Grow your customer list with a mobile sweepstakes from Sweeppea! To get started now, see features and pricing.

Concert Promotion Uses Text to Win to Give Away Sam Hunt Show Tickets

Text to Win Concert Promotion for Sam Hunt

In another concert promotion, American singer and songwriter Sam Hunt and his “15 in a 30” tour used Sweeppea’s text to win platform to allow fans to win tickets. This was part of a partnership with WUSA 9 TV station, which also aired commercials for the show. All fans had to do to enter was text the word HUNT to the number 65047 for a chance to win.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Two (2) tickets to see the show.

To get started with your own text-to-win, see our features and pricing.