Instead of making the process of entering a sweepstakes easier and faster, QR codes make the process of getting to the sweepstakes entry form cumbersome.
- Participants needs to understand what to do with the QR code. Does your target understand what the pixel black squares are for?
- Participants needs a QR a code app to read the QR. Do they have a smartphone? Doe sit have a QR code reader app? Do they have to download a QR code reader app?
- It takes 3 additional steps to get to the sweepstakes entry from a QR code. 1. Launch QR app. 2. Scan QR code and 3. Go to the destination website.
You are better off just printing your sweepstakes entry page URL or simply asking participants to send a text message to enter the mobile sweepstakes. Ex. Text BRAND to 65047 to enter.