The entry box above for EagleRidder’s win a free motorcycle rental sweepstake is missing out on participants because all the paper entry forms have been used. This display stand is in the high foot-traffic lobby of a Hard Rock Cafe and it is accompanied by a beautiful Harley Davidson motorcycle that makes you want to ride it. It does a great job at offering the sweepstake and making you want to to win, but if fails at execution simply because the paper forms needed to enter the contest are used up.
The efficient solution
Instead of depending on paper entry forms that need to be replenish, a mobile sweepstake entry would have serviced the participants and the marketer quite well. It could have said “Text RIDE to 65047 for a chance to win a Harley Davidson weekend rental!”. The participant would have text-to-win their entry and the promotion’s marketing effort would have been maximized.