Running a sweepstakes is one of the best ways of getting more people to join your eNewsletter list, your Facebook page or your mobile text message marketing list.
From time to time we are asked “What are the top prizes people want to win?” Here is the short answer:
- Cash and gift cards: in reviewing sweep’s participation across all types of clients and all types of industries, a cash prize or gift card prize is the most sought after price. Who doesn’t like cash?
- Electronics: people love gadgets and hot gadgets are usually expensive. How wouldn’t like to win the latest thing?
- Trips: the “dream” vacation may not be attainable for many families unless they win it. Vacation experiences are always in demand.
- Cars: they are always popular with entrants and lately the trend is to give away eco-friendly hybrids.
The best prize for your sweepstakes is the one that attracts your current and prospective customers. All the prizes above are great but the ultimate objective of a sweepstakes is to build a database of your prospective customers you can re-market to.