HIPPEAS Targets Modern Hippies with “Summer of Love” Text to Win

Summer of Love Text to Win Targets Modern-Day Hippies

HIPPEAS asked fans to “give peas a chance” during its Summer of Love text to win. This promotion hit the bullseye for the brand’s positioning and is a great example of how to offer prizes that align with your target market.

That target market is the modern-day hippie. HIPPEAS (see what they did there?) offers organic chickpea puffs, a healthy snack option that is also vegan, and targets health-conscious consumers who value authenticity.

So it makes sense to offer tickets to a music festival like Wanderlust, which includes music, healthy food, yoga and outdoor adventures.

The original Summer of Love happened in 1967, when 100,000 young hippies gathered in San Francisco to celebrate the alternative youth culture of the time.

This Summer of Love offered a chance to win tickets and was a success for the brand. All fans had to do to enter was text the word HIPPEAS to the number 65047. Sweeppea did the rest.

Hippeas snack brand uses text to win

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • Media publicity
  • Social Media promotion
  • Billboards

Outcome:

  • The brand boosted awareness and built a list of mobile participants

Prize: Winners received two (2) tickets to the Wanderlust Music Festival, airfare, 3-nights hotel accommodation, a $250 gift card to stock up on HIPPEAS supplies, and HIPPEAS Summer of Love festival gear.

To get started with your own text-to-win, see our features and pricing.

Why a Winner Might Turn Away Your Prize & What to Do About It

Congratulations! You’ve won! You’ve announced a text sweepstakes winner, but unfortunately that person isn’t able or willing to collect the prize. So what happens now?

Here are some of the reasons why a winner might turn away your prize and what to do about it.

“I Don’t Believe it. Sounds Like a Scam.”

Some people are suspicious of any “you’ve won” messages. You can counteract that by reminding them where and when they entered. Send a link to the entry form, attach a copy of the official rules or point out the text message they received to jog their memory. A phone call, a letter on letterhead or forms like a liability release might help as well. In the end, your professionalism and insistence should convince them your promotion is legitimate.

To help with this from the beginning, your official rules should explain how and when you plan to notify winners and how much time they have to respond.

“Wait, I Have to Pay Taxes?”

Yes, that car or trip also comes with a tax bill from the IRS. Many are aware of that at this point, but for some it might still come as a surprise. Their next question will be, “How much will I have to pay in taxes?” The winner’s tax liability will depend on the value of the prize. And while that value is known, every person’s tax situation is unique, so you can’t really answer this question.

The best you can do is tell them they’ll receive a 1099 for the prize value and recommend they discuss the matter with a tax professional. If they don’t want the prize because of potential tax liability, let them know they can forfeit it and you’ll choose an alternate winner.

“I Won, But I Want My Friend to Have It.”

In your official rules, you must state whether or not the prize is transferable. Most sponsors don’t allow prizes to be transferred, but you may want to consider offering a cash option if the winner can’t or won’t accept the prize offered.

“I Can’t Take That Trip.”

If you’re giving away a trip or tickets to an event on a specific date, be prepared if a winner can’t accept the prize. We’ve had instances where winners couldn’t travel for various reasons, including surgery, health, family or work issues. Plan for this and spell it out in your Official Rules. In most cases, winners have to forfeit the prize if they’re unable to travel.

What Do the Official Rules Say?

While you’ll never be able to anticipate all of the reasons why a text sweepstakes winner might turn down a prize, being prepared for the most common ones is the best place to start.

Make sure your official rules spell out exactly what should happen in any scenario where the winner might not be able to collect the prize.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.

Sara Lee® Wins on Game Day with its Text to Win

Meat brand uses text to win sweepstakes

Sara Lee® Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. Through its agency, The Wilson Group, Sweeppea hosted the Game Day Sweepstakes text to win for the brand, offering tickets to a Chicago football game.

The text to win was promoted in store and through digital media. Also, all participants received a coupon as a Thank You for participating.

Consumer product offers coupon to participants

Objective:

  • To promote the brand and build excitement during a high sales period
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • In-store displays
  • Social Media and online promotion

Outcome:

  • Increased awareness and a boost in sales as participants used the coupons provided.

Prize: Two (2) tickets to a major football game in Chicago, IL, with approximate retail value (ARV) of $400.

To target consumers with your own text-to-win, see our features and pricing.

What Should be Included in Text to Win Official Rules?

Are you ready to start your text to win promotion? Before you go any further, you’ll need to create your text to win Official Rules.

Not sure what to include? Here are some tips to help you get started.

Eligibility

Typically, text to win promotions are open to those over the age of 18 (or 21 for promotions sponsored by alcohol companies) for privacy and legal reasons.

In addition to age restrictions, you may also want to consider limiting the text to win to specific geographical locations to ensure that you can comply with all federal, state, and local laws in every location where entry is allowed.

Finally, employees and family members of employees of your company and the sponsor company are generally ineligible to win to eliminate potential claims of favoritism.

Start and End Dates

The start and end dates, known as the Sweepstakes Period, should be specified so that winners know when to enter so that their entries will be counted. For clarity, make sure to specify the day of the week and the date with the year, time, and time zone.

Stick to these dates even if you don’t receive the number of entries that you were hoping for so that you don’t run into trouble.

How to Enter

Entering by text message must be specified as one of the methods of entry. However, you must also specify an alternative method of entry (AMOE), which is usually a web sign up form.

Winner Drawing and Notification

Use this section to explain how you will pick a winner and how they will be told they won.

Make sure to specify how many winners will be selected and that the winners will be drawn randomly. You should also specify the exact dates when the winners will be selected.

Finally, let winners know all of the methods that you will use to notify them of a winning entry, such as SMS, mobile phone, and email.

Standard Text Messaging Disclosures

In this section, you will let entrants know that they are providing their consent and agreement to receive SMS messages by participating in the sweepstakes. Entrants should be notified that message and data rates may apply.

In addition, let them know that they are permitted to opt out at any time simply by replying STOP to any text message.

Also Read: Are You Complying with the Rules of Text Message Marketing?

Terms and Conditions

Finally, end your Official Rules with the terms and conditions that are not covered in the other sections of the Official Rules for your sweepstakes.

Here are some of the boilerplate clauses that you will need to include:

“No purchase necessary.”

“This Sweepstakes is void where prohibited.”

“Odds of winning depend on the number of eligible entries received during the Sweepstakes Period.”

Sweeppea’s Text to Win Official Rules Wizard can help you get your text to win up and running quickly! To get started now, see features and pricing.

What to Include in Official Rules for your Text to Win Sweepstakes

WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Concert Tour Uses Text to Win Promotion to Give Away Tickets

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.