According to MobileSQUARED, 90 percent of people read a text message within the first three minutes of receiving it. With attendees on the move, you need a channel they can interact with fast. Setting up a text-to-win promotion can provide the incentive to draw action from attendees and respond to instantly while on the move. Once attendees enter your text-to-win program, you can draw winners and send text messages to all participants to keep you top-of-mind.
Here are 4 ideas for using a text-to-win for your event.
Educational events can include webinars, lectures, seminars or other types of presentations. If you’re looking to increase attendance at your event, a text-to-win campaign can help drive interest and increase participation. If there is an admission charge, you can also use text to offer a discount or free admission to a lucky winner. Another trend with events, especially online webinars, is to send out a text message to remind entrants when the event’s about to start.
Trade Shows and Conferences
Running a text-to-win campaign during a trade show or conference is a great way to keep your brand in the minds of attendees, generate excitement for your booth, and capture more leads. By offering a prize that attendees can’t ignore, you’ll outshine your trade show competitors and open a direct communication channels via text between you and the attendees.
Business and Product Launches
Starting a new business or launching a new product? A text-to-win is a great way to raise awareness for your launch. Consumers have many choices when buying products or services. If you want to attract new customers, using such a campaign is a cost-effective way to get the word out and generate buzz. After participants enter, ask them to share your sweeps on social media to leverage their networks.
With a well-maintained list of mobile subscribers, sports teams and companies can build buzz for games and athletic events by running text-to-win promotions. Ideas for prizes include ticket giveaways, complimentary merchandise, and more. During the off-season, other text promotions can keep fans engaged.
Build Your Brand with Text-to-Win
Text-to-win sweepstakes help build your brand because they can improve brand recognition and engage your audience in a mobile environment. Our platform offers a number of features including custom messages, access to insights and analytics, suggested rules, web forms and an account dashboard, all while ensuring that your campaign is compliant with FCC requirements and mobile guidelines. When you use text-to-win for events, it’s a win-win for both your subscribers and your business.
Are you ready to promote your event with a Text-to-Win? Email us or call (305) 505-5393 for help getting started.