The benefits of a mobile contest are clear: your customers win awesome prizes and your company gets loyal subscribers that you can market your products and services to. But how do you make sure that your mobile campaign will produce the results that you want?
Here are 5 tips for successful mobile contests to help you launch a great campaign that is guaranteed to boost your business.
1. Define Your Objectives
It may seem obvious, but understanding your objectives for running a mobile contest will help you to decide if a contest is the best way to get the results you want, and most of all, what type of contest to run. If the end goal of your mobile campaign is to build a loyal list of subscribers, then you should opt for a contest that offers a low barrier to entry.
However, if the goal of the contest is to produce high quality content that you can use to promote your business in the future, then create a contest that focuses on having your subscribers creatively describe what your brand means to them. Either way, you need to make engagement the focus of your campaign.
2. Plan It Out
If you plan to evaluate user-generated content in order to select winners for your contest, you need to plan out the selection process, as well as, the attributes of a winning submission.
3. Choose the Best Mobile Partner
Choosing the right partner means that you need to find a mobile marketing company like Sweeppea that will be able to deliver all of the features that you want for your mobile contest. Here are a few questions to ask:
- Can you customize my contest for my brand?
- Can you handle all of the legal requirements of a contest?
- How can I measure my success with your platform?
- Will a dedicated representative be available to assist me with campaign setup?
4. Promote Your Campaign
You don’t have to spend a fortune, but you need to make an effort to promote your contest if you expect to get entrants. Promote it on your website and in your company marketing materials.
5. Use the Contest Results to Improve Your Business
Once the contest is over, make sure to capitalize on all of the great content and relationships that were acquired over the course of your mobile campaign. Include contest submissions in your advertising campaigns and extend the relationships you’ve acquired to social media so that you can continue the conversation about your brand.