Are you looking for an easy way to boost your mobile subscriber list? Then consider running a text-to-win campaign to attract new customers. A sweepstakes is a great way to attract attention to your business.
Text-to-win campaigns also have an advantage over other text messaging promotions simply because your business doesn’t have to offer as much to capture a new subscriber. Instead of offering an incentive to everyone who subscribes, you need only offer one grand prize – a bigger prize means more excitement!
Here are some tips to help you grow your mobile database…
Promote Your Campaign on Social Media
Using social media to promote your text-to-win is a great way to increase participation. By creating graphics or a message and including a call-to-action, you can promote your text-to-win on Facebook, Twitter or any other social media site. Social media is also optimized for mobile.
Leverage Other Marketing & Advertising Vehicles
Are you advertising in print or online? Do you create videos, sponsor events or attend trade shows? You can leverage all of these opportunities for your text-to-win by including a call to action (“Text PETS to 65047 for a chance to win free pet food!” for example) either digitally or in print.
Use Referral Marketing
If your business wants to boost referrals and word of mouth, a text-to-win campaign can work extremely well. By creating prizes that are attractive to your customers and promoting your campaign with referral marketing, you can convince them to share the promotion with friends and family.
Don’t Forget About Customer Retention
When a subscriber opts in to your text-to-win, this only marks the beginning of the many opportunities you will have to engage with the subscriber. If you want to establish good relationships with your subscribers, it’s important you continue to send messages after the promotion is over.
To keep your subscribers from opting out and to ensure a good ROI for your business, you must keep your subscribers engaged by sending new promotions and updates about your business that are relevant to their interests. Having a retention strategy is just as important as finding new people to sign up for your mobile SMS campaigns.
Increase the size of your mobile subscriber database with a Text-to-Win campaign! Contact us or call us at (305) 505-5393 for help getting started.