These days, it isn’t enough to just create a text-to-win or mobile marketing campaign. If you really want a great response, you’ll need to promote it. Here are 7 places where you can promote your text-to-win for maximum exposure.
1. Print Materials
For your mobile campaign to get great results, it needs initial traffic. Your prize or offer should incentivize people to enter, but you still need to promote it in other ways. Start by including your campaign in any and all of your print marketing materials. You can include it on flyers, business cards, in-store posters, signs, restaurant tent cards, on receipts or invoices, and more.
2. Print Ads, Billboards
Take it further with print. If you advertise in any publications or on outdoor posters or billboards, you can gain additional exposure for your campaign. This type of text campaign can and should piggyback on any advertising efforts you have going on at the time.
3. Social Advertising
Facebook ads are all the rage right now. That’s because they’re effective and less costly than most. You might want to consider paying for ads on Facebook, Twitter or elsewhere to promote your text-to-win. Their targeting options make it easy to reach your ideal audience as well.
TV and radio can help you spread the word too. Include a message about your text-to-win and reach a broad audience. Just don’t forget your legal disclosures.
5. Email Signatures
Do you use a standard email signature or closing in your emails? Put that real estate to good use! Add the promotion to the email signatures of all of your employees. In this way, you remind customers and others of the opportunity to win.
6. Promotional Emails or Email Newsletter
Promoting the text-to-win with email marketing is a no-brainer. Include it in your email newsletter or send a marketing email dedicated to this alone. Let potential subscribers know not to miss out, while also sharing details about how many days are left to enter and what they can win. The beauty of this is that with our web form option, your users can sign up whether they’re on their mobile phones or on desktop computers.
7. Event or Conference
Do you plan to host (or attend) an upcoming event or conference for your business? Make sure your campaign’s call-to-action appears on all marketing materials related to the event.
These are among the most effective ways to promote your text-to-win. Do you know of any others? Let us know. Reach your audience with a text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-5393 for help with setting up your (SMS) text message marketing.