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Not Sure About Text Message Marketing? Your Questions Answered

At this point in time, it’s obvious that consumers today are spending much more time on their smartphones. Aren’t you? Despite this, companies have struggled to adopt mobile marketing strategies into their marketing plans.

We recently discussed the reasons for the hesitance in adopting text message marketing with several companies. Many reported that they had not yet adopted mobile marketing because of concerns about how to effectively use the technology, as well as, the potential ROI.

Here are some of their top questions about text message marketing and our answers.

Q: Text message marketing seems complicated.

A: If you know how to send text messages, you already have much of what’s required for a text message marketing campaign figured out. Setting up and running your campaign is actually not difficult at all and runs on a weekly or monthly schedule. We’ll guide you and help you set up your campaign.

Q: I’ve never tried text message marketing and have no idea how to set up or run a campaign.

A: That’s okay. We can help you manage your text message marketing campaign. Most of our clients see excellent results with weekly or monthly texts to their customers.

Q: How do I know what metrics to track or measure?

A: Tracking sales, signups or responses to your offer is the best way to gauge the success of your program. Our platform Solark provides metrics and you can learn how to track your results.

Q: What kind of ROI can I expect from a text message campaign?

A: The ROI would depend on the goals of your campaign. Our clients are seeing 7% to 12% promotion redemptions and 13% to 20% return on marketing investment.

Q: I’m not an early adopter and would rather wait until there’s more information available or the market for text message marketing has matured.

A: Although text message marketing may seem new, it’s been around for over a decade. The TV show, American Idol, was the first to use text for the purposes of audience voting back in 2003. Other brands, such as Nike and Pontiac, began using text messaging for business since 2005. If your goal is to reach today’s tech-savvy consumer, text message marketing offers a cost-effective way to do so.

Want to learn more about setting up your own mobile campaign? Contact us or call us at (305) 505-­5393 for help with setting up your (SMS) text message marketing program.

I’d love to hear what you think in a comment or email me at marcos@momares.com