Radio Station Leverages Short Codes for Text To Win Sweepstakes

560WQAM and Corona Extra Beer a giving away 6 tickets to the Sony Open Tennis Tournament this March 22, in Miami, FL.

All you have to do to enter is text the word CORONAATP (keyword) to the number 56121 (short code) and respond with your birth-date (winners 21+) and you are in! Easy Peasy Lemon Squeezy.

What 560WQAM knows is that they will get the most amount of entries by making it easy to enter via a text message. The radio station is also able to charge Corona a premium for the sweepstakes and keep its sweepstake fulfillment costs low by not having to print entry forms, create websites with entry forms or worry about data collecting and entering because the data is supplied by the participant from their mobile phone.

560WQAM is leveraging the power of the short code  to add additional value to their sponsor’s ad packages and increase their ad sales by offering mobile sweepstakes. It’s a win-win-win. The contestant finds a painless way to enter the contest, the advertiser gets a low cost sweepstake promotion running and the radio station increases its ad sales.

If you are looking for a short code to set up mobile initiatives and sweepstakes Momares can get you going with our shared short code 65047. Contact us at support@momares.com

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