WUSA 9 (a Tegna owned station) delivers local news to District of Columbia, Maryland and parts of Virginia. Being an important part of the local community, the TV station wanted to offer help during the Coronavirus pandemic. In a an effort to help, WUSA9 created a text-to-win sweepstakes to offer nine $100 American Express gift cards to one daily winner over a period of 9 days. WUSA 9 used the Sweeppea Platform to create the sweepstakes.
Sweepstakes Entry Methods
In order to gain a chance to win one of the Amex gift cards, the participant sent a text message with the word ESSENTIALS to the number 65047. Participants received a link to the sweepstakes Entry Form. Once the entry was submitted, participants were taken to the Thank You Page to confirm entry.
Text Message Response
WUSA9 accessed their Sweeppea account during the promotional period to draw one random winner per day.
All winners were notified via text message and told that they would receive their gift cards shortly.
A text to win sweepstakes can provide a very cost-effective way to create a sweepstakes quickly. In trying times, where delivering aid and a bit of hope is a priority, WUSA9 is showing one of the many ways they are present for their community.
Objective: To help the community.
Promotional Channels: Website
Results: Thousands of participants entered.
Prize(s): Nine (9) winners received one (1) $100 American Express Gift Card each.