It’s not easy getting attention as a local, service-based business. Auto mechanic shops, plumbers, A/C repair, nail salons and others compete to get in front of new customers, either online or in-person. A Jiffy Lube location, although part of a chain, is no different.
So how did it get attention? With a text sweepstakes offering a chance to win new brakes!
Jiffy Lube in Sacramento, California wanted to generate buzz with new and existing customers, while reminding them that their local Jiffy Lube offers more than oil changes.
They asked customers and prospects to text “JIFFYLUBE” to 65047 for a chance to win new brakes and generated hundreds of entries. In the end, they awarded 3 grand prizes of new brake installations.
- To build excitement and awareness for Jiffy Lube services in Sacramento.
- To reach fans and potential customers in need of auto services.
- To gain a database of participants to re-market offers via text message and email.
- In-store materials and flyers
- Social Media promotion
- Other digital media (email, etc.)
- Hundreds of participants entered.
- New emails were collected, as well as information on whether they’ve used Jiffy Lube before.
- A database of fans with name, mobile, and email was gained.
Prize per Sweepstakes: Three (3) Grand Prizes – New brakes (and rotors if needed) for two axles. All premium brake parts provided by and installed by Jiffy Lube for a passenger vehicle, truck or van.