Text to win platforms and text message marketing software offers businesses the opportunity to engage with their audiences via SMS. While you might not notice a difference between these two types of platforms, it will matter a lot once you launch your campaign.
Here are the important differences you should be aware of before you choose a provider to help you launch your next text to win.
Text to Win Vs Text Message Marketing Software: Feature Differences
Text to win is a niche service focused on text sweepstakes exclusively. A text to win platform like Sweeppea only offers features related to launching a text to win campaign.
On the other hand, text message marketing is for outbound text promotions. They may include text sweepstakes as an offering.
However, a text message marketing software might not have specialized features like: automatic winner drawing, customizable web entry form, rules wizard, rules hosting, winner list hosting and other full services associated with Sweeppea.
Text to Win Sweepstakes Legal Compliance
Text to win sweepstakes legal compliance is one of the most complicated aspects of launching a text to win.
Text to win campaigns require that you ensure that all entrants are of legal age to enter (18+ or 21+ for campaigns sponsored by alcohol companies), and there are rules regarding the prize amounts (registration and bonding) in certain states.
Text message marketing software is not equipped to handle all of the state and local restrictions that might apply to a text to win promotion.
As a result, it will become your own responsibility to ensure legal compliance with sweepstakes regulations if you don’t use a specialized text to win platform like Sweeppea that can assist you with setting up your campaign.
Text Sweepstakes Platform Pricing
At Sweeppea, we charge a simple per-day fee that includes everything for the days the sweepstakes is running. That means that you won’t have to worry about keeping up with costs outside of the per-day fee.
On the other hand, text message marketing platforms charge both per month and per message fees. To ensure that you don’t exceed your budget for your campaign, you will have to continuously watch your usage with text message marketing software.
The Bottom Line: Use a Text to Win Platform
If you want robust, comprehensive text sweepstakes management, it’s in your best interest to use a text to win platform to manage your campaign. By doing so, you can ensure that your campaign is managed by a company whose expertise is in text to win campaigns and you’ll also have more control over your campaign costs.