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Case Study: Promoting a Retail Holiday with a Text to Win

Frozen Food Month might not be a regular holiday in your household, but you may be willing to “celebrate” it with a chance to win a trip to Hawaii! For retailers, these holidays can be a great reason to offer discounts and promotions. And that’s exactly what Smart & Final, a chain of grocery warehouse stores, did recently.

The “Escape the Cold” Sweepstakes ran in 300 stores and offered a chance to win a trip for two to Kauai, Hawaii. It also offered a few ways to enter with entry by text and social media. In all, the retailer got creative and took advantage of a retail holiday to get boost attention and exposure.

  • Objective: Boost awareness and attention before spring
  • Prize: One lucky winner received a trip for two to Kauai, Hawaii
  • Entry  Method:  Text HAWAII to 65047 for a chance to win.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing Smart & Final to build a database of prospective customers for re-marketing.

Increase your brand’s awareness in store with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.