The award winning New Zealand winery Oyster Bay partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Oyster Bay Sauvignon Blanc wine brand.
Oyster Bay increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays. These end caps and displays gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers.
Oyster Bay Winery added bottle necker tags to help to inform the participant on how to enter the text to win sweepstakes and help place the product on the consumers hands.
- To create a fun and engaging text to win sweepstakes to promote the brand.
- To gain preferential end-cap shelf space and product positioning with retailers.
- Increase orders from retailers
- Case orders increased
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