Case Study: Washington Capital’s Text to Win Captures Fan Info and Boosts Ticket Sales

NHL Washington Capitals Text to Win Case Study - sweeppea

The Washington Capitals professional hockey team wanted to increase game participation and collect fan information for re-marketing efforts.

  • Objective: Boost in ticket sales and capture prospective fans information for re-marketing
  • Prize: One lucky winner will receive four tickets + VIP Experience
  • Entry  Method:  Text CAPITALS to 65047 for a chance to win VIP tickets.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing The Capitals to build a database of prospective customers for re-marketing.
    • Participants who did not win were offered tickets for sale.

Increase your events ticket sales with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.

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Case Study: Using SMS Sweepstakes for Tourism Marketing

See how a beach destination used SMS sweepstakes for tourism marketing.

Promoting a destination isn’t for the faint of heart. Visitors have many options and are bombarded with beautiful travel photos online. So what’s a tourism marketer to do? Get a bit creative.

This is what the Borough of Seaside Heights, New Jersey did recently when they ran an SMS Sweepstakes. A sweepstakes coupled with other tactics can help a destination get the word out and build excitement.

Known for its miles of sandy beaches and lively boardwalk, Seaside Heights attracts visitors from throughout the Northeast. They were seeing less visitors on rainy days, for obvious reasons, and so wanted to promote free beach passes (or seasonal badges) during the off-season.

They did what we’d recommend for a tourism marketing-related sweepstakes:

  1. Keep it simple and easy to enter (text or SMS is the easiest way to enter a sweepstakes).
  2. Make the most of mobile, which appeals to most Millenials, and post it on social.
  3. Offer a relevant prize. What could be more relevant than free beach badges for a season?

Boost your tourism marketing sweepstakes campaign even further by partnering with influencers.

While Seaside Heights didn’t include influencers in this promotion, it’s a good tactic to boost entries and exposure even further. Influencers with local and regional influence can help get the word out to their audiences. See our post on working with influencers to promote your sweepstakes.

Outcome

Overall, Seaside Heights did well with their campaign, which was promoted on Facebook.

Goals: Boost rainy-day engagement and build their email and text list

Prize: Two Season Beach Badges with approximate retail value (ARV) of $120

They saw more than 500 entries within the first hour!

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South Dakota Department of Public Safety Motorcycle Safety Text to Win

South Dakota Department of Public Safety Win a Harley-Davidson Jacket Text to Win

The South Dakota Department of Public Safety wanted to increase motorcycle riding safety awareness and educate motorcycle riders on the value of wearing protective gear. The South Dakota Office of Highway Safety and their advertising agency Lawrence & Schiller, leveraged the Sweeppea Text to Win sweepstakes management platform to create and manage this statewide promotion.

The campaign presented a strong and sobering message: “Beat Death. Don’t Cheat It.” It’s meant to bring home the consequences for not wearing protective safety gear in case of an accident.

To incentivize  participation and  drive the message home, participants entered via text message (SMS) for a chance to win a Harley-Davidson FXRG Riding Jacket.

Department of Public Safety Text to Win Sweepstakes

Objective:

  • To generate motorcycle safety awareness
  • To educate motorcycle riders about the importance of wearing safety gear
  • To make it as easy as possible to enter the sweepstakes

Results:

  • Hundreds of participants entered
  • A cost-effective and fun tactic helped get the message across to the public

Prize: One Harley-Davidson FXRG Riding Jacket. Approximate retail value was $600, with the prize donated by Black Hills Harley-Davidson.

To get started with your own text to win, see our features and pricing.

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Ace Cider Text to Win An Ace Beach Cruiser

Text to Win

The California Cider Company, makers of Ace Cider, partnered with Sweeppea to launch their text to win sweepstakes promotion. The campaign entailed an in-store sweepstakes across multiple retailers with the goal of gaining preferential retail floor space for the product and to promote the brand’s new flavor offerings.

Ace Cider increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays (see photos below). These end caps and displays help gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.

ACE Cider Text to Win
Retailer endcap product positioning
ACE Cider Text to Win Aisle
Ace Cider supermarket aisle placement

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Case orders increased from Safeway  and Albertson’s Supermarkets
  • Hundreds of participants entered

Prize: Thirteen (13) ACE Beachcruiser bikes. Approximate retail value (ARV) of prize(s) is $3000

To get started with your own text to win, see our features and pricing.

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Sweeppea Hosts Superhero SMS Text Sweepstakes

Aquaman, BigBang, text to win

To promote the latest blockbuster superhero movie, a studio used Sweeppea to offer a chance to win tickets. This SMS text sweepstakes ran during episodes of the Big Bang Theory—a great audience match for the movie.

Entrants got a chance to win a trip to California to attend the movie’s Hollywood premiere, as well as daily cash prizes and movie admission tickets.

There were multiple entry methods, including text and web, but the majority (80%) entered via text once they saw the message on-screen. In fact, thousands of participants entered per minute during the airing of the show.

The lucky grand prize winner attended the premiere in Hollywood, while many daily winners won cash prizes and movie tickets.

Overall, it was a highly successful text sweepstakes, that ran on the Sweeppea’s platform.

Objective:

  • To promote the movie
  • To build excitement and awareness before the movie’s December debut

Promotional Channels:

  • TV show tie-in with Big Bang Theory
  • Website and Social Media promotion

Outcome:

  • More than 50,000 participants entered
  • Thousands of new emails were collected

Prizes: The Grand Prize winner received a trip for two to Los Angeles to attend the Hollywood premiere, plus $1,000 cash. Daily prize winners received $500 gift cards and 2 movie admissions.

To get started with your own text-to-win, see our features and pricing.

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