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Case Study: Chinet Uses Text to Win to Offer a Dream Movie Night

Backyard Movie Night Text to Win Promotion by Chinet at Meijers

text to win for a dream movie party turned into a dream campaign for The Buntin Group and their clients, Chinet Classic White. Their goal was to expand and promote usage of Chinet disposable tableware during outdoor summer occasions.

They focused on an opportunity with a key retailer, Meijer, and used it to increase interest in their brands, while heightening loyalty among customers. Thus, the Meijer Backyard Movie Night Text-to-Win Sweepstakes was born.

Other consumer product brands like Char-Broil Grills, OFF! and Lake N’ Trail got behind the idea too. The Sweeppea text-to-win platform was chosen to execute it.

The Campaign

The campaign consisted of national TV, digital, social and PR initiatives. The sweepstakes creative featured imagery from the 2017 30-second TV spot of family and friends watching a movie in the backyard with pizza and popcorn on Chinet Classic White plates and bowls. Prizes included all the makings of a perfect movie night host package including a 65” TV, Charbroil Grill, Chinet party supplies, Meijer gift cards and more.

With the sweepstakes in particular, they targeted:

  • Meijer shoppers overall
  • Existing Chinet buyers who shop at Meijer

The strategy waas to capitalize on the very natural relationship of summer grilling with Chinet Classic White products, as well as the growing popularity of at-home, outdoor entertaining. So, media dollars were spent with partners like HGTV and Food Network for TV flights during summer grilling specials with an extra push around Memorial Day and Fourth of July.

The media behind the campaign was a mix of national broadcast, digital video/radio, content, email, direct response digital, paid social and PR. The text-to-win sweepstakes provided in-store exposure, customer messaging and included entrance signage with a CTA to text to enter for a chance to win.

Their First Text to Win

This was their first text to win sweepstakes program and it was a success.

Text or SMS was a natural fit since consumers now have shorter attention spans and less time. They’re constantly on the move, making them more attached to their mobile devices than ever before. They’re also savvier shoppers overall. Therefore, focused, purposeful, meaningful and concise messaging and execution proves most successful.

With in-store signage at the entry of every Meijer store and digital and email targeted to Meijer/Chinet consumers, as well as the low barrier to entry, the text-to-win sweepstakes received more than 3,100 entries in just 10 days.

The text-to-win mobile component of the campaign served as the in-store extension for the national campaign. An email blast was sent out to Club Chinet members informing them of the sweepstakes, presenting the CTA “Text MOVIE to 65047 for a chance to win a Backyard Movie Night prize package” or directing them to the entry form online.

The Classic White sales results for the first half of the year are not confirmed yet, but the text-to-win messaging campaign exceeded expectations, garnering 3,140 entries total in 200 stores in 10 days.

The brand enjoyed positive overall consumer response based on total participants and client satisfaction, not to mention three very happy winners.  Overall, this is a great example of how effective text to win can be for consumer product goods.

Want to get started with your own text to win?  See our features and pricing.

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Grand Teton Brewing Offered Weekend Get-Away To Targhee Festival with Text Sweepstakes

Grand Teton Brewing Gave Away Tickets in Text to Win Sweepstakes

The Targhee Fest started in the summer of 2005 to draw on the musical spirit that exists under the shadows of the majestic Teton Mountains.  It’s the ultimate all-around mountain lifestyle and music festival in the Rockies. And they promoted it with a text sweepstakes.

Grand Teton Brewing offered a chance to win tickets to the event. Fans had to text the word FEST to the number 65047 for a chance to win tickets.

Objective:

  • To promote the brewery and beer styles
  • To leverage the excitement event for the brand
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • In-Store POS posters
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Two winners received an all-expenses paid weekend getaway to the Targhee Festival.

To get started with your own text-to-win sweepstakes, see our features and pricing.

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Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

American rock band icons Styx and REO Speed Wagon offered a chance to win tickets to their show. In this rockin’ text to win sweepstakes, all participants needed to do was text the word UNITED to the number 65047 for a chance to win tickets. Sweeppea’s text to win platform did all the rest.

Objective:

  • To promote their show
  • To build excitement and awareness for the event
  • To gain a database of participants to promote other events via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winners each received Two (2) tickets to see show.

To get started with your own text-to-win, see our features and pricing.

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Jazz Lovers Entered the DC Jazz Festival Text to Win Sweepstakes

Sweeppea hosts the DC Jazz Festival Text to Win Sweepstakes

The famous DC Jazz Festival, presenting more than 125 performers and 300 artists was in its 13th year this year. And they offered jazz lovers a chance to win tickets through the festival text to win sweepstakes. By texting the word JAZZ to the number 65047, entrants got a chance to win one of five pairs of free tickets.

Objective:

  • To promote the show.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize:

Five (5) winners of the DC Jazz Festival text to win sweepstakes each received two (2) tickets.

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James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

Five-time Grammy Award winner and Rock and Roll Hall of Famer James Taylor is offering a chance to win tickets to his show. All participants need to do to enter is text the word JAMES to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected

Prize: Ten (10)winners will each receive two (2) tickets to see James Taylor and Bonnie Raitt.

To get started with your own text-to-win, see our features and pricing.

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Seven Daughters Wines Text to Win “Summer Bucket List” Sweepstakes Powered by Sweeppea

Seven Daughters Wines Text to Win "Summer Bucket List" Sweepstakes Powered by Sweeppea

Wine brand Seven Daughters is gaining retail space with text to win sweepstakes. Wineries increase orders and help retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays. These endcaps and displays boost sales and gain attention, while the text to win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote new wines.
  • To gain preferential end-cap shelf space and product positioning with retailers.

Results:

  • Hundreds of participants entered

Prize: Four (4) random winners will get a chance to win a bucket list item this summer

To get started with your own text-to-win, see our features and pricing.

(Photo by Seven Daughters Wines)

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Dierks Bentley Uses Sweeppea’s Text to Win to Promote His Music Show and Tour

Dierks Bentley Uses Sweeppea’s Text to Win to Promote His Music Show and Tour

American singer and songwriter Dierks Bentley is promoting his “What The Hell World Tour” by offering a chance to win tickets to his show. All participants need to do to enter is text the word DIERKS to the number 65047 for a change to win tickets.

Objective:

  • To promote the tour
  • To build excitement and awareness for the event.
  • To gain a database of participants to market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winner(s) will each receive two (2) tickets to see Dierks Bentley at Jiffy Lube Live in Bristow, VA.

To get started with your own text-to-win, see our features and pricing.

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Mossberg Flex Shotgun Text to Win Sweepstakes

Mossberg Flex Shotgun is Prize for Text to Win Gun Sweepstakes

O.F. Mossberg & Sons wanted to capture leads and use a sales incentive for prospective customers and gun stores who visited their booth during the National Rifle Association show. They used Sweeppea’s text to win platform to run a gun sweepstakes offering booth visitors a chance to win a Mossberg FLEX 500 20 Gauge shotgun. Entrants also received a personal discount coupon for their next Mossberg store purchase. It was a win-win for fans and the brand.

Objective:

  • Capture booth visitor information
  • Provide an offer to all participants and booth visitors
  • Create a fun and easy-to-enter sweepstakes

Promotional Channels:

  • Booth displays and show advertising

Outcome:

  • Hundreds of participants entered.
  • Everyone received a discount code on their next purchase

Prize: One (1) FLEX Combo Shotgun: Field/Home Security 54320, 20 Gauge

To get started with your own text-to-win, see our features and pricing.

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TRAIN band Uses Text to Win Sweepstakes to Promote Concert Shows & Tour

TRAIN band Uses Text to Win Sweepstakes to Promote Concert Shows & Tour

The Grammy-award winning band famous for “Drops of Jupiter” is using Sweeppea’s Text to Win platform to promote their concerts while on tour.

Train is an American roots rock mega-band and is giving fans a chance to win tickets to their shows. All fans need to do to enter is text the word TRAIN to the number 65047 for a change to win.

Objective:

  • To promote the show.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Ongoing, with hundreds of participants entering
  • Hundreds of new emails were collected

Prize: Five (5) winners each received two (2) tickets to see the show.

To get started with your own text-to-win, see our features and pricing.

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Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

The toes-in-the-sand ambassador and Margaritaville singer wanted to stoke your buzz by offering a chance to win tickets to his show. All participants need to do to enter is text the word JIMMY to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter
  • Hundreds of new emails were collected

Prize: Five (5) winners each received two (2) tickets to see the show

To get started with your own text-to-win, see our features and pricing.