Ace Cider Text to Win An Ace Beach Cruiser

Text to Win

The California Cider Company, makers of Ace Cider, partnered with Sweeppea to launch their text to win sweepstakes promotion. The campaign entailed an in-store sweepstakes across multiple retailers with the goal of gaining preferential retail floor space for the product and to promote the brand’s new flavor offerings.

Ace Cider increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays (see photos below). These end caps and displays help gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.

ACE Cider Text to Win
Retailer endcap product positioning
ACE Cider Text to Win Aisle
Ace Cider supermarket aisle placement

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Case orders increased from Safeway  and Albertson’s Supermarkets
  • Hundreds of participants entered

Prize: Thirteen (13) ACE Beachcruiser bikes. Approximate retail value (ARV) of prize(s) is $3000

To get started with your own text to win, see our features and pricing.

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Sweeppea Hosts Superhero SMS Text Sweepstakes

Aquaman, BigBang, text to win

To promote the latest blockbuster superhero movie, a studio used Sweeppea to offer a chance to win tickets. This SMS text sweepstakes ran during episodes of the Big Bang Theory—a great audience match for the movie.

Entrants got a chance to win a trip to California to attend the movie’s Hollywood premiere, as well as daily cash prizes and movie admission tickets.

There were multiple entry methods, including text and web, but the majority (80%) entered via text once they saw the message on-screen. In fact, thousands of participants entered per minute during the airing of the show.

The lucky grand prize winner attended the premiere in Hollywood, while many daily winners won cash prizes and movie tickets.

Overall, it was a highly successful text sweepstakes, that ran on the Sweeppea’s platform.

Objective:

  • To promote the movie
  • To build excitement and awareness before the movie’s December debut

Promotional Channels:

  • TV show tie-in with Big Bang Theory
  • Website and Social Media promotion

Outcome:

  • More than 50,000 participants entered
  • Thousands of new emails were collected

Prizes: The Grand Prize winner received a trip for two to Los Angeles to attend the Hollywood premiere, plus $1,000 cash. Daily prize winners received $500 gift cards and 2 movie admissions.

To get started with your own text-to-win, see our features and pricing.

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Wendy’s Appeals to Yankees Fans with Text to Win Sweepstakes

Wendys Appeals to Baseball Fans with Summer Text to Win Promotion

Wendy’s aimed for a home run with its last text to win and it hit the ball out of the park by using Sweeppea’s text to win platform. A summer promotion for franchisees in the Northeast, Wendy’s offered free tickets to NY Yankees games for more than 100 lucky winners.

In collaboration with Empower Creative; tray liners, bag stuffers, signs and digital media all promoted the campaign to customers, who had to visit a local Wendy’s to get the sweepkey word needed to enter. Customers entered by texting WENDYS or YANKEES to 65047 for a chance to win 4 tickets to a Yankees game.

With thousands of entries, the text to win was a success for Wendy’s. The company gave tickets to more than 100 winners, allowing each to attend a game with family or friends from July through September.

Wendys Appeals to Baseball Fans with Summer Text to Win Promotion

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store signage and materials
  • Digital marketing

Outcome:

  • Thousands of entries and 125 winners
  • The brand boosted awareness and built a list of mobile participants
  • Store Foot Traffic increased

Prize: Winners received four tickets to a NY Yankees game at Yankee Stadium.

To get started with your own text-to-win, see our features and pricing.

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HIPPEAS Targets Modern Hippies with “Summer of Love” Text to Win

Summer of Love Text to Win Targets Modern-Day Hippies

HIPPEAS asked fans to “give peas a chance” during its Summer of Love text to win. This promotion hit the bullseye for the brand’s positioning and is a great example of how to offer prizes that align with your target market.

That target market is the modern-day hippie. HIPPEAS (see what they did there?) offers organic chickpea puffs, a healthy snack option that is also vegan, and targets health-conscious consumers who value authenticity.

So it makes sense to offer tickets to a music festival like Wanderlust, which includes music, healthy food, yoga and outdoor adventures.

The original Summer of Love happened in 1967, when 100,000 young hippies gathered in San Francisco to celebrate the alternative youth culture of the time.

This Summer of Love offered a chance to win tickets and was a success for the brand. All fans had to do to enter was text the word HIPPEAS to the number 65047. Sweeppea did the rest.

Hippeas snack brand uses text to win

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • Media publicity
  • Social Media promotion
  • Billboards

Outcome:

  • The brand boosted awareness and built a list of mobile participants

Prize: Winners received two (2) tickets to the Wanderlust Music Festival, airfare, 3-nights hotel accommodation, a $250 gift card to stock up on HIPPEAS supplies, and HIPPEAS Summer of Love festival gear.

To get started with your own text-to-win, see our features and pricing.

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Sara Lee® Wins on Game Day with its Text to Win

Meat brand uses text to win sweepstakes

Sara Lee® Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. Through its agency, The Wilson Group, Sweeppea hosted the Game Day Sweepstakes text to win for the brand, offering tickets to a Chicago football game.

The text to win was promoted in store and through digital media. Also, all participants received a coupon as a Thank You for participating.

Consumer product offers coupon to participants

Objective:

  • To promote the brand and build excitement during a high sales period
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • In-store displays
  • Social Media and online promotion

Outcome:

  • Increased awareness and a boost in sales as participants used the coupons provided.

Prize: Two (2) tickets to a major football game in Chicago, IL, with approximate retail value (ARV) of $400.

To target consumers with your own text-to-win, see our features and pricing.

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