Case Study: Indianapolis Symphony Text to Win During Live Music Events

Indianapolis Symphony Orchestra Text to Win Live Events -sweeppea

When the Indianapolis Symphony Orchestra wants to engage patrons with more than just great music, they offer fans a chance to win Kroger gifts cards, tickets to soccer games and upcoming shows. The Indianapolis Symphony Orchestra partnered with Kroger grocery stores for the Symphony on the Prairie summer concert series to engage fans and build a database of prospective patrons to re-market offers via email and text (SMS) messages.

The Indianapolis Symphony Orchestra leveraged Sweeppea’s Text to Win platform to capitalize on the pre-show excitement with call-to-actions like “Text BROADWAY to 65047  within the next 15 minutes for a chance to win.”

The ISO ran unique sweepstakes for each show, changing the call-to-action and the prizes. Using Sweeppea’s Text to Win app they could add as many sweepkey words as desired. They could also copy the settings of past sweepstakes with one click, making the management of multiple sweepstakes quick and easy.

Fans watching (or listening) could quickly enter the sweepstakes by sending a text message. This resulted high participation and engagement rates.

Indianapolis Symphony Orchestra Text to Win Entry Form -sweeppea

Objective:

  • To build excitement and awareness for the Symphony on the Prairie summer concert series.
  • To reach fans and potential customers of ISO and Kroger Grocery Stores.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-venue and pre-show screens
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Thousands of participants entered.
  • New emails were collected as well.
  • A database of fans with name, mobile, and email was gained.

Prize per Sweepstakes: Gift Card to Kroger, Tickets to the Indy Eleven soccer match (courtesy of Huntington Bank), Gift Card to Handel’s Homemade Ice Cream, Harry Potter and the Deathly Hallows Part 2 In Concert,  and Passes to the new ISO Sunset Loung from presenting sponsor Huntington Bank

To get started with your own text-to-win, see our features and pricing.

Bilingual Text Sweepstakes Scores a Win for Lawn Equipment Company

Text to Win Echo Sweepstakes

When big events like the World Cup come around they present opportunities to take part in the excitement and reach fans who may be potential customers. ECHO, a manufacturer of lawn care equipment, took advantage of this chance to reach their audience in both English and Spanish.

The company leveraged Sweeppea’s platform to create a promotion for a few soccer team markets in both languages. This meant keywords, text messages and entry forms in both languages. Marketing and advertising were also carried out in both languages on the radio  and in social media.

Fans watching (or listening) to the games in English were asked to “Text the word POWER to 65047 ” to enter, while Spanish-language fans were asked to “Text PODER to 65047.” The promotion in Spanish followed up with text replies, an entry form and even Official Rules in the same language.

Offering text sweepstakes in Spanish is beneficial to brands in many industries. Sweeppea’s text sweepstakes platform offers a fully immersive experience with all text, even instructions, in Spanish.

Spanish text sweepstakes for ECHO

Objective:

  • To build excitement and awareness for the brand during the World Cup.
  • To reach soccer fans and potential customers in both English and Spanish.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • Radio spots
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Thousands of participants entered.
  • New emails were collected as well.

Prize: Monthly winners received an authentic MLS jersey each (ARV: $150). One Grand Prize winner received an ECHO X Series Package with a PB-770T X Series Backpack Blower, Red Armor Fuel, Safety glasses, gloves and hat (ARV: $560).

To get started with your own text-to-win, see our features and pricing.

Case Study: WUSA 9 Text To Win a Trip to Seven Springs Mountain Resort Sweepstakes

Text _To _Win_Ski_Resort-Sweeppea

WUSA 9, a CBS-affiliated television station in Washington, D.C. partnered with Seven Springs Mountain Resort in Seven Springs, PA to start promoting their winter ski resorts offers. WUSA9’s marketing team used the Sweeppea self-service Text to Win sweepstakes management platform to create and manage this promotion.

In TV ads, participants were shown the amenities of the Seven Springs Mountain Resort and offered a chance to to win a skiing vacation by texting the word SKITRIP to the number 65047.

Seven Springs Mountain Resort Text to Win Sweepstakes summary:

Objective:

  1. To generate awareness for the property
  2. To make it as easy and fast as possible to enter the sweepstakes
  3. To generate a list of leads for sales follow up

 Entry Page for Lead Generation:

Text _To _WIn _Lead_Generation_Resort_Entry_Page

Results:

  • Hundreds of participants entered.
  • The resort received brand awareness at a time when the target audience is planning their winter vacations.
  • Generated a list of prospective customers for sales follow up via call, email and text message.

Prize: One (1) Winner will each received a package of two (2) nights’ lodging and lift tickets for two (2) consecutive days at Seven Springs Mountain Resort located. Average value of package is $1000.

To get started with your own text to win, see our features and pricing.

Case Study: Promoting a Retail Holiday with a Text to Win

Retailer uses text to win on retail holiday to boost awareness

Frozen Food Month might not be a regular holiday in your household, but you may be willing to “celebrate” it with a chance to win a trip to Hawaii! For retailers, these holidays can be a great reason to offer discounts and promotions. And that’s exactly what Smart & Final, a chain of grocery warehouse stores, did recently.

The “Escape the Cold” Sweepstakes ran in 300 stores and offered a chance to win a trip for two to Kauai, Hawaii. It also offered a few ways to enter with entry by text and social media. In all, the retailer got creative and took advantage of a retail holiday to get boost attention and exposure.

  • Objective: Boost awareness and attention before spring
  • Prize: One lucky winner received a trip for two to Kauai, Hawaii
  • Entry  Method:  Text HAWAII to 65047 for a chance to win.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing Smart & Final to build a database of prospective customers for re-marketing.

Increase your brand’s awareness in store with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.

Case Study: Washington Capital’s Text to Win Captures Fan Info and Boosts Ticket Sales

NHL Washington Capitals Text to Win Case Study - sweeppea

The Washington Capitals professional hockey team wanted to increase game participation and collect fan information for re-marketing efforts.

  • Objective: Boost in ticket sales and capture prospective fans information for re-marketing
  • Prize: One lucky winner will receive four tickets + VIP Experience
  • Entry  Method:  Text CAPITALS to 65047 for a chance to win VIP tickets.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing The Capitals to build a database of prospective customers for re-marketing.
    • Participants who did not win were offered tickets for sale.

Increase your events ticket sales with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.