Frozen Food Month might not be a regular holiday in your household, but you may be willing to “celebrate” it with a chance to win a trip to Hawaii! For retailers, these holidays can be a great reason to offer discounts and promotions. And that’s exactly what Smart & Final, a chain of grocery warehouse stores, did recently.
The “Escape the Cold” Sweepstakes ran in 300 stores and offered a chance to win a trip for two to Kauai, Hawaii. It also offered a few ways to enter with entry by text and social media. In all, the retailer got creative and took advantage of a retail holiday to get boost attention and exposure.
Objective: Boost awareness and attention before spring
Prize: One lucky winner received a trip for two to Kauai, Hawaii
Entry Method: Text HAWAII to 65047 for a chance to win.
Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
Hundreds of participants entered, allowing Smart & Final to build a database of prospective customers for re-marketing.
Increase your brand’s awareness in store with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.
Promoting a destination isn’t for the faint of heart. Visitors have many options and are bombarded with beautiful travel photos online. So what’s a tourism marketer to do? Get a bit creative.
This is what the Borough of Seaside Heights, New Jersey did recently when they ran an SMS Sweepstakes. A sweepstakes coupled with other tactics can help a destination get the word out and build excitement.
Known for its miles of sandy beaches and lively boardwalk, Seaside Heights attracts visitors from throughout the Northeast. They were seeing less visitors on rainy days, for obvious reasons, and so wanted to promote free beach passes (or seasonal badges) during the off-season.
They did what we’d recommend for a tourism marketing-related sweepstakes:
Keep it simple and easy to enter (text or SMS is the easiest way to enter a sweepstakes).
Make the most of mobile, which appeals to most Millenials, and post it on social.
Offer a relevant prize. What could be more relevant than free beach badges for a season?
Boost your tourism marketing sweepstakes campaign even further by partnering with influencers.
While Seaside Heights didn’t include influencers in this promotion, it’s a good tactic to boost entries and exposure even further. Influencers with local and regional influence can help get the word out to their audiences. See our post on working with influencers to promote your sweepstakes.
Overall, Seaside Heights did well with their campaign, which was promoted on Facebook.
Goals: Boost rainy-day engagement and build their email and text list
Prize: Two Season Beach Badges with approximate retail value (ARV) of $120
They saw more than 500 entries within the first hour!
The South Dakota Department of Public Safety wanted to increase motorcycle riding safety awareness and educate motorcycle riders on the value of wearing protective gear. The South Dakota Office of Highway Safety and their advertising agency Lawrence & Schiller, leveraged the Sweeppea Text to Win sweepstakes management platform to create and manage this statewide promotion.
The campaign presented a strong and sobering message: “Beat Death. Don’t Cheat It.” It’s meant to bring home the consequences for not wearing protective safety gear in case of an accident.
To incentivize participation and drive the message home, participants entered via text message (SMS) for a chance to win a Harley-Davidson FXRG Riding Jacket.
To generate motorcycle safety awareness
To educate motorcycle riders about the importance of wearing safety gear
To make it as easy as possible to enter the sweepstakes
Hundreds of participants entered
A cost-effective and fun tactic helped get the message across to the public
Prize: One Harley-Davidson FXRG Riding Jacket. Approximate retail value was $600, with the prize donated by Black Hills Harley-Davidson.
The California Cider Company, makers of Ace Cider, partnered with Sweeppea to launch their text to win sweepstakes promotion. The campaign entailed an in-store sweepstakes across multiple retailers with the goal of gaining preferential retail floor space for the product and to promote the brand’s new flavor offerings.
Ace Cider increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays (see photos below). These end caps and displays help gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.
To create a fun and engaging text to win sweepstakes to promote the brand.
To gain preferential end-cap shelf space and product positioning with retailers.
Increase orders from retailers
Case orders increased from Safeway and Albertson’s Supermarkets
Hundreds of participants entered
Prize: Thirteen (13) ACE Beachcruiser bikes. Approximate retail value (ARV) of prize(s) is $3000