Wendy’s Appeals to Yankees Fans with Text to Win Sweepstakes

Wendys Appeals to Baseball Fans with Summer Text to Win Promotion

Wendy’s aimed for a home run with its last text to win and it hit the ball out of the park by using Sweeppea’s text to win platform. A summer promotion for franchisees in the Northeast, Wendy’s offered free tickets to NY Yankees games for more than 100 lucky winners.

In collaboration with Empower Creative; tray liners, bag stuffers, signs and digital media all promoted the campaign to customers, who had to visit a local Wendy’s to get the sweepkey word needed to enter. Customers entered by texting WENDYS or YANKEES to 65047 for a chance to win 4 tickets to a Yankees game.

With thousands of entries, the text to win was a success for Wendy’s. The company gave tickets to more than 100 winners, allowing each to attend a game with family or friends from July through September.

Wendys Appeals to Baseball Fans with Summer Text to Win Promotion

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store signage and materials
  • Digital marketing

Outcome:

  • Thousands of entries and 125 winners
  • The brand boosted awareness and built a list of mobile participants
  • Store Foot Traffic increased

Prize: Winners received four tickets to a NY Yankees game at Yankee Stadium.

To get started with your own text-to-win, see our features and pricing.

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HIPPEAS Targets Modern Hippies with “Summer of Love” Text to Win

Summer of Love Text to Win Targets Modern-Day Hippies

HIPPEAS asked fans to “give peas a chance” during its Summer of Love text to win. This promotion hit the bullseye for the brand’s positioning and is a great example of how to offer prizes that align with your target market.

That target market is the modern-day hippie. HIPPEAS (see what they did there?) offers organic chickpea puffs, a healthy snack option that is also vegan, and targets health-conscious consumers who value authenticity.

So it makes sense to offer tickets to a music festival like Wanderlust, which includes music, healthy food, yoga and outdoor adventures.

The original Summer of Love happened in 1967, when 100,000 young hippies gathered in San Francisco to celebrate the alternative youth culture of the time.

This Summer of Love offered a chance to win tickets and was a success for the brand. All fans had to do to enter was text the word HIPPEAS to the number 65047. Sweeppea did the rest.

Hippeas snack brand uses text to win

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • Media publicity
  • Social Media promotion
  • Billboards

Outcome:

  • The brand boosted awareness and built a list of mobile participants

Prize: Winners received two (2) tickets to the Wanderlust Music Festival, airfare, 3-nights hotel accommodation, a $250 gift card to stock up on HIPPEAS supplies, and HIPPEAS Summer of Love festival gear.

To get started with your own text-to-win, see our features and pricing.

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Sara Lee® Wins on Game Day with its Text to Win

Meat brand uses text to win sweepstakes

Sara Lee® Premium Meats wanted to increase awareness and boost sales during football season and just before the Super Bowl. Through its agency, The Wilson Group, Sweeppea hosted the Game Day Sweepstakes text to win for the brand, offering tickets to a Chicago football game.

The text to win was promoted in store and through digital media. Also, all participants received a coupon as a Thank You for participating.

Consumer product offers coupon to participants

Objective:

  • To promote the brand and build excitement during a high sales period
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • In-store displays
  • Social Media and online promotion

Outcome:

  • Increased awareness and a boost in sales as participants used the coupons provided.

Prize: Two (2) tickets to a major football game in Chicago, IL, with approximate retail value (ARV) of $400.

To target consumers with your own text-to-win, see our features and pricing.

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WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Concert Tour Uses Text to Win Promotion to Give Away Tickets

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.

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Concert Promotion Uses Text to Win to Give Away Sam Hunt Show Tickets

Text to Win Concert Promotion for Sam Hunt

In another concert promotion, American singer and songwriter Sam Hunt and his “15 in a 30” tour used Sweeppea’s text to win platform to allow fans to win tickets. This was part of a partnership with WUSA 9 TV station, which also aired commercials for the show. All fans had to do to enter was text the word HUNT to the number 65047 for a chance to win.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Two (2) tickets to see the show.

To get started with your own text-to-win, see our features and pricing.

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