San Juan Seltzer Text to Win Sweepstakes Marketing – Case Study

San Juan Seltzer, the Pacific Northwest’s favorite all-natural, alcoholic sparkling waters launched its summertime promotion across retailers in Idaho, Oregon and Washington with objective of presenting the seltzer’s summer spirit and increasing sales.

Seltzer Market Boom

Danelle Kosmal, VP of Beverage Alcohol at Nielsen gives a summary of the seltzers sales market by saying that “Within the hugely successful and growing hard seltzer segment, new and ‘old’ brands alike can succeed even if their market share is relatively small or declining, because the total pool of sales of hard seltzer within US retail is growing at such a high rate,” Source: CNN


Goals – Awareness, Followers and Sales

San Juan Seltzer wanted to reach loyal fans to bring a bit of the summertime vibes that go so well with its seltzer. Leveraging Sweeppea’s text to win sweepstakes platform, San Juan Seltzer was able to create a sweepstakes that reached the target audience with a fun and engaging promotion.

Bubbling Sales – 500 Cases in One Store

To increase sales, the promotion was offered to retailers in exchange for additional case purchases. Retailers then awarded preferential display space in stores. (See 500 cases at Fred Meyer and BevMo below)

Text to Win In Store Display
BevMo Display

Social Media Summer Fun

To raise awareness and gain new followers, the brand used in-store displays and social media posts to help increase followers. The prize (a Ronix Wakesurf Board and a trip to the San Juan Islands) served as the incentive that drove social shares across all social channels and sweepstakes participants.

San Juan Seltzer Text to Win Sweepstakes Instagram Post
Instagram Post
San Juan Seltzer Text to Win Sweepstakes Twitter Post
Twitter Post
Facebook Post Promoting Sweepstakes

Quick and Easy for Participants

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, participants simply text the word SANJUAN to the number 65047 for a chance to win. Each entrant then received a link (see below) to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email. The mobile numbers were automatically captured by the Sweeppea Platform.

San Juan Seltzer Text to Win Sweepstakes Text Message
Text message response with link to Entry page.
San Juan Seltzer Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

Which Stores Performed Well?

San Juan Seltzer was interested in learning where the participants were located when they entered the sweepstakes. As part of the Entry form, San Juan asked participants to share which store they were at when they entered. (See questions section of the Entry form below).

Conclusion

Picture by @nicoleevents

Everyone loves summer! Aligning your brand with summer activities by leveraging a sweepstakes that adds excitement to the summertime vibes creates a recipe for sales success. Using your social media channels to promote your sweepstakes, while positioning your brand front-and-center at retailers is a win-win combination for all.

Cheers to San Juan Seltzer for a well-executed promotion!

Objectives

  • Sales
  • Awareness
  • Increase followers

Results

  • Sales increased
  • Hundreds of participants entered
  • Social media followers increased
  • Brand learned which retailers had the best performance
  • Winners: 10
  • Grand Prize: All expense paid trip to San Juan Islands
  • 1st Place Prizes: Ronix Wakesurf Boards

Who Needs Abbreviated Rules for Their Text-to-Win Sweepstakes? Alcohol Companies and Others

To get started with your own text-to-win, see our features and pricing.

Michael David Winery Freakshow Wine Weekend Sweepstakes – Case Study

Freakshow Weekend Sweepstakes Entry Page

Background

Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.

Goal

Increase case orders and promote the Freakshow wine brand at retailers nationwide.

Prize

Five Grand Prize Winners each received an all-expenses-paid trip to the Michael David Winery in Lodi, CA.

COVID-19 Prize Update: in an abundance of caution, Grand Prize winners were offered $2,000 in cash in lieu of travel.

MICHAEL DAVID WINERY
MD Winery

MICHAEL DAVID WINERY SWEEPSTAKES
Great Wines

POS Advertising

Display and case cards at Points-of-Sale (POS) were placed at retailers and customers were invited to text the word FREAKSHOW to the number 65047 for a chance to win the trip.

Mobile Ready Entry Page

Below is a screenshot of the Freakshow Weekend Sweepstakes Entry Page, including the age-gate and unique code field.

Freakshow-Weekend-Sweepstakes-Entry-Page

Special Retailer Codes

The display and POS Cards had unique codes identifying the store were the participant saw the promotion in. Participants were asked to enter the display code as part of entry to track store and ad placement performance.

Store Display Code Entry Field Sweepstakes

Geo-Location Tracking

Participants were asked to share their location in order for the brand to gain insights as to individual markets performance. Each pin represents one or more participants for that location.

Sweepstakes Participants Location Map
*Not actual MDW participants. Sample Geographic reporting graphic.

Results

Case orders increased and participating retailers sold more bottles. Additionally, a permission-based database of customers with name, age, mobile, and email was gained.

Sweepstakes Services

Sweeppea helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, and gained prize acceptance, publicity and liability releases from the winners.  Overall, the Michael David Winery enjoyed a successful promotion. In the end, we raised a glass of Freakshow zinfandel and toasted to one of Lodi, California’s most iconic winemakers.

To get started with your own text-to-win sweepstakes, see our features and pricing.

Left Hand Brewing Sweepstakes Marketing Via Social Media – Case Study

Left Hand Brewery Sweepstakes - Entry Page

Left Hand Brewing, one of Colorado’s most beloved breweries was looking to launch its new summer flavor “Wheels Gose ‘Round”. The crisp raspberry and lemon Gose wheat style beer designed to help raise awareness for Multiple Sclerosis research and quench the thirst of  Team Left Hand Bike MS riders.

Following the MS bicycle ride theme, Left Hand created a text to win sweepstakes for a chance to win a cooler with wheels that attaches to a bicycle. Marrying a new a product launch with a tie-in to Multiple Sclerosis research support.

Social Media Marketing On Facebook, Instagram, and Twitter

Left Hand promoted its text to win sweepstakes using their existing social media channels with the focus of promoting the product, cause and engaging new followers.

Below are examples the posts on Facebook, Instagram and Twitter.

eft Hand Brewery Sweepstakes - Facebook Post
Facebook Post

 

Left Hand Brewery Sweepstakes - Instagram Post
Instagram Post

 

Left Hand Brewery Sweepstakes - Twitter Post
Twitter Post

Goal – Awareness and Followers

The brewery wanted to reach loyal fans to bring awareness to the cause and to its new summer flavor. Leveraging Sweeppea’s text to win sweepstakes platform, Left Hands’ ad agency, Propensity Media, was able to create a sweepstakes that reached the target audience with a fun and engaging promotion. Most of the advertising was done via social media to help increase followers by offering an exciting prize. The prize (Rovr Roll45 Cooler with Bike attachment + swag) incentive drove shares across all social channels.

Sweepstakes Entry Page – Quick and Easy

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word LEFTHAND to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email The mobile numbers were automatically captured by the Sweeppea Platform.

Left Hand Brewing Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

Conclusion

Leveraging your existing social media channels to educate your customers on new products and reach new beer fans, while positioning your brand as a company that supports a national cause is a win-win for all. Cheers to Left Hand Brewery!

Objectives

  • New Product Launch
  • Cause Awareness
  • Increase Followers

Results

  • Hundreds of Participants Entered
  • Social Media Followers Increased
  • Winners: 1

Prize

Prize(s): One (1) Grand Prize Winner will be awarded a Colorado Prize Pack, consisting of: One (1) Rovr Roll45 Cooler with Bike attachment, One (1) Left Hand Brewing “Colorado Flag” logo t-shirt; One (1) Team Left Hand cycling socks and snapback hat; Two (2) Wheels Gose ‘Round water bottles and two (2) Wheels Gose ‘Round bandanas; one (1) Left Hand Brewing bike bell; and two (2) pair logo sunglasses, Approximate Retail Value (ARV) of all prize(s) combined is $580

Why Alcohol Brands Must Take Care With Their Sweepstakes Prizes

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Boost Mobile’s Stretch Your Tax Dollars Giveaway – Case Study

Boost Mobile's Stretch Your Tax Dollars AirPods Pro Giveaway Header

Boost Mobile launched its “Stretch Your Tax Dollars” sweepstakes promotion by offering new customers an enticing way to spend their tax refund checks.

Timing

Boost Mobile knows that after Tax Day, people anticipate their tax refund checks. Many of us find ourselves with a small windfall of cash and open to suggestions on how to spend it.

Knowing that the IRS issues most refunds in less than 21 days, helped Boost Mobile and master agent VHA, time the start of the promotion for May 1st.

With the timing set, the client focused on promoting the message across participating stores and social channels.

Goal

The goal of the sweepstakes was to increase new customer activations across its network of retailers.

Target Audience and Promotional Incentive 

Targeting the young Millennial and Generation Z demographic, Boost Mobile knew they had to offer a popular prize and be able to quickly capture the on-the-go customers.

To gain the customers attention, the Sponsor offered a chance to win a pair of Apple AirPods Pro.

To quickly enter them into the sweepstakes, the sponsored partnered with Sweeppea to create a text to win sweepstakes. To enter via text message, all the participant had to do was send the word BOOSTDEAL to the number 65047 (see below).

Boost Mobile Text to Win Sweepstakes - Sweeppea
Text the word BOOSTDEAL to 65047 to enter.

Sales Conversion

In order to help support sales among sweepstakes participants, Boost Mobile offered all entries a free activation coupon worth $25. With this coupon, the new customer would save on the activation fee for a new line. The coupon was provided, upon completing the Entry Form (see below).

Boost Mobile's Stretch Your Tax Dollars AirPods Pro Giveaway Coupon - Sweeppea
A saving coupon was provided to all participants to support sales conversion.

Lead Participants to Stores

Once the participants submitted their entry information, apart from seeing the $25 value free activation coupon, they were offered a link to find the nearest Boost Mobile store. Leveraging the participants mobile phone maps application helped the brand guide new customers to their stores.

Boost Mobile Find a Store Map
Leveraging the mobile phone’s map and directions capabilities to help participants quickly find the nearest store.

Customer Insights and Campaign Performance

Sweeppea’s text to win sweepstakes platform allowed VHA to capture the participant’s information and learn about who that participant was.

Boost Mobile was able to learn:

  • Total Participants
  • Participant Demographics (age, gender, zip, etc.)
  • Best performing ad channels (Instagram, Facebook and In-Store)
  • Best performing stores (sales conversion by store)
  • Incentive Conversion Rates (coupon redemption rates)

Sweepstakes Entry Methodology

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word BOOSTDEAL to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email (mobile numbers were automatically captured by the Sweeppea Platform).

Boost Mobile Text to Win Sweepstakes Entry Page - Sweeppea
Sweepstakes Entry Page served as the Data Capture point.

Conclusion

When combined with a sales incentive like an offer, coupon, or discount, a text sweepstakes can provide more than branding and awareness, it can offer an opportunity to turn participants into customers.

Objectives

  • Sales
  • Customer Insights

Results

  • Hundreds of participants entered
  • The sponsor did not share sales data but we were told they were happy with the results.

Winners: 6

Prize: One (1) pair of Apple Air Pod Pro’s per winner. Total Approximate Retail Value of all prizes combined: $1,494.00

To get started with your own text-to-win, see our features and pricing.

WUSA 9 TV Station Helping Out Locally With a $100/ Day Sweepstakes

WUSA9-Text-to-Win-Sweepstakes

WUSA 9 (a Tegna owned station) delivers local news to District of Columbia, Maryland and parts of Virginia. Being an important part of the local community, the TV station wanted to offer help during the Coronavirus pandemic.  In a an effort to help, WUSA9 created a text-to-win sweepstakes to offer nine $100 American Express gift cards to one daily winner over a period of 9 days. WUSA 9 used the Sweeppea Platform to create the sweepstakes.

Sweepstakes Entry Methods

In order to gain a chance to win one of the Amex gift cards, the participant sent a text message with the word ESSENTIALS to the number 65047. Participants received a link to the sweepstakes Entry Form. Once the entry was submitted, participants were taken to the Thank You Page to confirm entry.

WUSA9 Text to Win

Text Message Response

WUSA9-Text-to-Win-Sweepstakes-Entry-Page
Entry Page

WUSA-9-Text-to-Win-Thank-You
Thank You for Entering Page

Winner Drawing

WUSA9 accessed their Sweeppea account during the promotional period to draw one random winner per day.

Winner Notification

All winners were notified via text message and told that they would receive their gift cards shortly.

Conclusion

A text to win sweepstakes can provide a very cost-effective way to create a sweepstakes quickly. In trying times, where delivering aid and a bit of hope is a priority, WUSA9 is showing one of the many ways they are present for their community.

Objective: To help the community.

Promotional Channels: Website

Results: Thousands of participants entered.

Prize(s): Nine (9) winners received one (1) $100 American Express Gift Card each.

To get started with your own text-to-win, see our features and pricing.