Ensueño Fabric Softener Sweepstakes Gains Store Displays and Social Engagements – Case Study

AlEn USA’s popular fabric softener brand Ensueño® launched a sweepstakes with the objective of increasing brand awareness, gaining preferential in-store displays and social engagement. Traditionally focused on the U.S. Hispanic market, AlEn USA’s fabric softener Ensueño® reached out to Hispanics and Anglo consumers looking to tryout an eco-friendly and budget-minded fabric softener that would substitute traditional higher-priced brands like Gain®, Snuggle®, and Downy®.

Market-Price Fit

Ensueño fabric softener price point make it an attractive product for price-conscious consumers.

Market Demand for Fabric Softeners is Growing

According to Grand View Research “The global fabric softeners and conditioners market size was estimated at USD 16.53 billion in 2018. It is expected to expand at a CAGR of 4.7% during the forecast period.” Higher quality clothing is driving fabric softener sales. Grand View Research says “Rising consumer preference for premium clothes is anticipated to drive the demand for the products like fabric conditioners and softeners as they help maintain to softness of clothes.”

Goal 1: In-Store Displays

From a sales tactic perspective, sweepstakes yield in-store displays for brands. And displays means sales since they allows merchandisers to maximize their visibility inside retail stores as the strategic location keeps products accessible to shoppers. By offering retail partners a sweepstakes promotion, retailers reciprocated with preferential floor space and increased orders. See display pictures below.

Endcap Display with Sweepstakes Case Card
Endcap Display with Sweepstakes Case Card
Island Display with Sweepstakes Case Card
Aisle Display with Sweepstakes Case Card

Goal 2: Social Media Engagement

Ensueño’s marketing and branding agency, Brand X Marketing designed and placed all social media ads. With guidance from the brand’s marketing team, Brand X placed ads on Facebook and Instagram geo-targeting Spanish and English speakers that resided near the stores where the product was sold.

Receiving well over 1M impressions, and enjoying a combined click-thru rate higher than the national average for fabric softener ads, Brand X Marketing was able to present the product in two languages and leverage a multi-state sweepstakes promotion.

The combination of social ads for awareness and the chance to win a new washer and dryer yielded a strong ROI for the brand.

Facebook and Instagram ads.

Sweepstakes – Win $1,500 Towards a Washer & Dryer

Working with the Sweeppea Sweepstakes team, Brand X Marketing designed a sweepstakes that provided a Prize ($1,500 check that could be used to purchase a new washer and dryer) that appealed to the brand’s customers and further aligned the product with consumer and it’s intended use.

The sweepstakes incentive (Prize) was selected because it was attractive to those who use fabric softener.

Sweepstakes Entry Methods Designed for Online or In-Store.

The Ensueño Sweepstakes methods of entry were designed to support social media ads and in-store entries. For social media, participants would click on the ads and be taken to the branded EnsuenoWin.com sweepstakes Entry Page.

For those who were shopping at retailers, the point-of-sale displays provided a keyword (ENSUENO) that could be sent via text message to the number 855-903-2946 to receive a link to the Entry Page.

The idea was to offer the method of entry that fit the environment in which the participant/consumer was at.

Leveraging the Sweeppea Sweepstakes Platform, Ensueno was able to offer text and web entry methods. This in turn helped make it easy for thousands of participants to enter the sweepstakes.

“Text ENSUENO to (855) 903-2946 for a chance to win a new washer and dryer!”

Display Call-to-Action
Text Message Response
Ensueño Sweepstakes Entry Page

Summary

Goal 1: Gain In-Store Displays
Goal 2: Gain Social Media engagement 
Promotion: Web and Text to Win Sweepstakes
Prizes: twelve (12) $1,500.00 checks
Media: Facebook and Instagram Location Based Ad Placements
Target: US and US Hispanic Shopper by Retailer Location|Winners: 12 
Time Frame: May to June (60 days)
Results: Thousands of social engagements and participants. Retail product sales increased for the quarter.

Client Feedback: "Let's start planning the next promotion." - Ensueno U.S. Brand Team

GoPro Launches Hero9 Camera with Live and Streamed Event Sweepstakes – Case Study

GOPRO Text to Win Sweepstakes

The 2021 AMA Supercross races are taking place across arenas in the US and across web-enabled devices keeping motocross fans on the edge of their seats or couches. Action camera maker and sponsor of the AMA Supercross races teamed up with Jarrod Adams, event manager at Crown Event Management to supplement their in-venue and webstream sponsorship with a new product sweepstakes. Crown Event Management, partnered with Sweeppea to launch the sweepstakes during the live event and live streaming of the 2021 Supercross races.

According to the Statista Global Consumer Survey, “Revenue in the Video Streaming (SVoD) segment is projected to reach US$45,789m in 2021, with an annual growth rate (CAGR 2021-2025) of 9.30%, resulting in a projected market volume of US$45M by 2025. User penetration will be 45.7% in 2021 and is expected to hit 48.4% by 2025.” Source

Live Streaming of Events with a Chance to Win Engages Fans

Highlight Video Offers Sweepstakes

The sweepstakes was promoted live at the venue, during the web streaming of the races and added on to post race highlight videos like the one below who has 38K views.

From the Arena or the Web – Text to Enter Sweepstakes Get Fans Excited

The Entry Page (below) served as a quick data capture form. The Sponsor placed the sweepstakes ads in the arena, online and in social media offering participants a chance to win a GoPro Hero 9 camera simply by texting the word GOPROSX to the number 65047.

Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email. The mobile numbers were automatically captured by the Sweeppea Sweepstakes Platform.

Sweepstakes Entry Page -sweeppea.com
Entry Page Form

Summary

Leveraging your existing channels to educate your customers on new products and reach new fans is a win-win for all. Good job, GoPro events marketing team!

Objectives

  • New Product Launch
  • Increase Product Awareness
  • Engagement
  • Leverage Existing Sponsorship Channels


Results

  • Thousands of Participants Entered
  • Social Media Followers Increased


Services Rendered

  • Advice during conceptual development
  • Sweeppea account set-up
  • Create official & abbreviated rules
  • Review advertising materials for compliance

To get started with your own sweepstakes, see our features and pricing.

Stolen Spirits Product Launch Sweepstakes – Case Study

Stolen Spirits, creators of the world’s first smoke drum and award-winning 11 year-old single-grain whiskey, launched its new american rye whiskey infused with raw honey & orange peel named Stolen X.

To promote the launch of Stolen X, the distillery offered a chance to win a custom designed, outdoor bar to its followers and customers.

Stolen Spirits, partnered with Sweeppea to create the sweepstakes and ensure legal compliance across the 26 selected states where the promotion would be offered.

Prize – $20,000 Custom Home Bar

Website Graphics

Instagram – 18,000 Views


Stolen Spirits promoted its text to win sweepstakes using their Instagram social media channels with the focus of creating awareness for the new Stolen X Whiskey product and engaging followers with the Sweepstakes.

In Store Displays

Goal – New Product Awareness and Followers

The distillery wanted to reach loyal fans to bring awareness to its new product. Leveraging Sweeppea’s text to win sweepstakes platform, Stolen Spirits was able to create a sweepstakes that reached the target audience with a fun and engaging promotion.

Most of the advertising was done via social media to help increase followers by offering an exciting prize. The prize, 1 Custom Outdoor Bar and 25 Stolen Whiskey merchandise packages drove shares and likes across all social channels.

Entry Page – Quick and Easy

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word STOLEN to the number 65047 for a chance to win.

Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email. The mobile numbers were automatically captured by the Sweeppea Platform.

Conclusion

Leveraging your existing social media channels to educate your customers on new products and reach new fans, while increasing sales is a win-win-win for all. Cheers to Stolen!

Objectives

  • New Product Launch
  • Increase Followers
  • Increase Sales

Results

  • Thousands of Participants Entered
  • Social Media Followers Increased
  • Product Sales Increased
  • Displays Placed In Stores

Services Rendered

  • Advice during conceptual development
  • Sweeppea account set-up
  • Create official & abbreviated rules
  • Secure SAB approvals for alcohol sponsors
  • Review advertising materials for compliance
  • Register & bond sweepstakes
  • Manage the sweeps
  • Draw and verify winners
  • Gain publicity & liability release
  • Publish winner’s list
  • Provide IRS 1099 forms to winners

Why Alcohol Brands Must Take Care With Their Sweepstakes Prizes

To get started with your own text-to-win, see our features and pricing.

Soda Brand Jarritos’s Sweepstakes Scores with Fans and Retailers – Case Study

Jarritos, the famous fruit flavored Mexican soda loved by young and old is rapidly growing its brand presence in the United States. The word jarrito, meaning “little jug” in Spanish, refers to the Mexican tradition of drinking water in clay pottery jugs. Jarritos is made in Mexico and enjoyed throughout the Americas.

Carbonated Beverages Market to Grow 5.1%

According to a recent market analysis report published by Grand View Research, “The global carbonated beverages market size was valued at USD 406.89 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. Strong popularity of soda drinks among the generation X and generation Y age groups is expected to play a crucial role in expanding the market size.”

Promotion Goal: Delight Fans

The sweepstakes sponsor, Tipp Distributors, wanted to engage Jarritos fans by offering prizes that matched with the brand’s “Super Good” brand concept. Offering exciting prizes like a 49cc Scooters, Electric Bicycles, and $500 Gift Cards, all “super good” prizes were aimed at delighting Jarritos lovers across national retailers.

Prize 1 – 49cc Scooter
Prize 2 – Electric Bike
Prize 3 – $500 Gift Card

Sales Goal: Increase National Case Orders

Retail partners increased cases purchased and reserved floor space for the promotional displays.

Retail Display

Marketing Goal: Participation and Store Displays

Brand X Marketing, the promotions agency representing Jarritos, reached out to Sweeppea for help with launching their sweepstakes. Brand X’s goals for their client were to deliver high participation rates and place prominent displays across all retailers.

Retail Display Featuring Prize
Retail Display Featuring Prize

To increase at Point of Sale (POS) participation, Sweeppea leveraged their text to win platform in order to quickly and easily gather sweepstakes participants in-store. As a sweepstakes company, Sweeppea delivered full sweepstakes administration including drafting the Official Rules, state bonding and registration, and winner drawing services.

The “Text MOPED to 65047” call-to-action made it quick and easy for participants to enter.
Bottle Neck Hang Tags were used to support display call to actions.

Text to Win Sweepstakes Captured Participants from In-store Shoppers

With the majority of potential participants aggregated in a fast-moving shopping environment, offering a way to quickly enter the sweepstakes was critical to increasing the promotion’s participation rates.

To enter the text to win sweepstakes, participants simply texted a KEYWORD to the number 65047 for a chance to win. Each entrant then received a link (see below) to the branded Entry Page (below), where they could complete their entry by submitting their name and email. The mobile numbers were automatically captured by the Sweeppea Platform.

Text Message Response
Entry Page Form

Summary

By leveraging Sweeppea’s text to win platform and sweepstakes services, Jarritos’ sweepstakes promotion managed to reach the target audience in a fun and engaging manner that ultimately boosted case orders nationally.

Using in-store displays to promote your sweepstakes, while positioning your brand front-and-center at retailers is a win-win combination for all.

And to that, we say Salud! to Jarritos Soda for a well-executed promotion!

Objectives

  • Sales
  • Awareness
  • Increase followers
  • Results

Results

  • Sales increased
  • Thousands of participants entered
  • Social media followers increased
  • Brand learned which retailers delivered the best performance

To get started with your own text-to-win, see our features and pricing.

San Juan Seltzer Text to Win Sweepstakes Marketing – Case Study

San Juan Seltzer, the Pacific Northwest’s favorite all-natural, alcoholic sparkling waters launched its summertime promotion across retailers in Idaho, Oregon and Washington with objective of presenting the seltzer’s summer spirit and increasing sales.

Seltzer Market Boom

Danelle Kosmal, VP of Beverage Alcohol at Nielsen gives a summary of the seltzers sales market by saying that “Within the hugely successful and growing hard seltzer segment, new and ‘old’ brands alike can succeed even if their market share is relatively small or declining, because the total pool of sales of hard seltzer within US retail is growing at such a high rate,” Source: CNN


Goals – Awareness, Followers and Sales

San Juan Seltzer wanted to reach loyal fans to bring a bit of the summertime vibes that go so well with its seltzer. Leveraging Sweeppea’s text to win sweepstakes platform, San Juan Seltzer was able to create a sweepstakes that reached the target audience with a fun and engaging promotion.

Bubbling Sales – 500 Cases in One Store

To increase sales, the promotion was offered to retailers in exchange for additional case purchases. Retailers then awarded preferential display space in stores. (See 500 cases at Fred Meyer and BevMo below)

Text to Win In Store Display
BevMo Display

Social Media Summer Fun

To raise awareness and gain new followers, the brand used in-store displays and social media posts to help increase followers. The prize (a Ronix Wakesurf Board and a trip to the San Juan Islands) served as the incentive that drove social shares across all social channels and sweepstakes participants.

San Juan Seltzer Text to Win Sweepstakes Instagram Post
Instagram Post
San Juan Seltzer Text to Win Sweepstakes Twitter Post
Twitter Post
Facebook Post Promoting Sweepstakes

Quick and Easy for Participants

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, participants simply text the word SANJUAN to the number 65047 for a chance to win. Each entrant then received a link (see below) to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email. The mobile numbers were automatically captured by the Sweeppea Platform.

San Juan Seltzer Text to Win Sweepstakes Text Message
Text message response with link to Entry page.
San Juan Seltzer Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

Which Stores Performed Well?

San Juan Seltzer was interested in learning where the participants were located when they entered the sweepstakes. As part of the Entry form, San Juan asked participants to share which store they were at when they entered. (See questions section of the Entry form below).

Conclusion

Picture by @nicoleevents

Everyone loves summer! Aligning your brand with summer activities by leveraging a sweepstakes that adds excitement to the summertime vibes creates a recipe for sales success. Using your social media channels to promote your sweepstakes, while positioning your brand front-and-center at retailers is a win-win combination for all.

Cheers to San Juan Seltzer for a well-executed promotion!

Objectives

  • Sales
  • Awareness
  • Increase followers

Results

  • Sales increased
  • Hundreds of participants entered
  • Social media followers increased
  • Brand learned which retailers had the best performance
  • Winners: 10
  • Grand Prize: All expense paid trip to San Juan Islands
  • 1st Place Prizes: Ronix Wakesurf Boards

Who Needs Abbreviated Rules for Their Text-to-Win Sweepstakes? Alcohol Companies and Others

To get started with your own text-to-win, see our features and pricing.