The United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry of the United States and Canada (UA), represents approximately 355,000 plumbers, pipefitters, sprinkler fitters, service technicians and welders in local unions across North America.
The UA wanted to increase donations by offering a sweepstakes instead of the traditional donation requests. This time, the UA wanted to attract donations by offering exciting prizes, engaging members and increasing awareness for The UA Charitable Fund Trust.
All donations would go to The UA Charitable Fund Trust, a 501(c)(3), which serves as a source of financial support for individuals and Local Union members who have suffered damages from natural disasters or other tragedies.
Donate To Enter
Donors were offered donation tiers based on the dollar amount donated:
$25 Donation = 1 Entry
$50 Donation = 2 Entries
$75 Donation = 3 Entries
$100 Donation = 5 Entries
Sweepstakes entrants were also able to participate via a free method of entry that required no donation to participate as required by law for all sweepstakes.
Are Charity Sweesptakes Worth It? Marketing Return On Investment
For every dollar spent on creating and marketing the charity sweepstakes, an additional $1.55 was recouped in donations.
The UA was able to substantially increase donations as compared to previous years’ efforts, proving that nonprofit sweepstakes are a great tool for incentivizing donations and engaging the labor union’s target audience.
Need help with sweepstakes for your organization? Call 305-505-5393 or email us with your questions.
Curaleaf Holdings, a leading international provider of cannabis consumer products, just announced a new sweepstakes.
Their Select dispensaries offered a cannabis sweepstakes to promote their new Select Squeeze, 5mg THC flavored Beverage Enhancer. The cannabis marketing promotion was offered to residents of eligible age in recreational and medicinal states.
Objective: The goal of this cannabis marketing promotion was to increase brand awareness for the new Select Squeeze product line among eligible cannabis consumers in the states of AZ, CO, FL, ME, MA, IL, NV, and OR.
Cannabis Market: The Future of the Marijuana Market in the USA
According to Statista “In the United States, sales of legal recreational cannabis are expected to reach an estimated 42 billion U.S. dollars by 2026. Legal marijuana sales are forecast to increase steadily with each consecutive year.”
Goal: Brand Awareness
In-store dispensary displays were placed at waiting areas and point-of-sale registers.
Curaleaf’s marketing agency, Trigger(House designed and placed all in-dispensary point-of-sale displays, social media posts, and website graphics. With guidance from the brand’s marketing team, Trigger(House displays were showcased in-dispensary locations. This helped to generate brand awareness for the Select Squeeze, THC flavored Beverage Enhancer.
The combination of website, social media and in-dispensary displays helped present the new product to patients and customers while offering all a chance to win cool prizes.
Cannabis Sweepstakes – Win $1,000 Airbnb Gift Card
Working with the Sweeppea Sweepstakes team, Trigger(House designed a sweepstakes that provided a Prize (One $1,000 Airbnb Gift Cards for Grand Prize winners) that appealed to the brand’s customers and further aligned the product with its consumers.
The sweepstakes incentive (Prize) was selected because it was attractive to Select cannabis dispensary customers.
Social Media Fans Loved It!
Comments and likes across social media, including Instagram, supporting the sweepstakes abound:
Cannabis Sweepstakes Designed for Product Awareness
The Select Sweepstakes entry methods were designed to support social media posts, website and in-store entries. For social media, participants would click on the post and be taken to the sweepstakes Entry Page.
For those who were shopping at marijuana dispensaries, the point-of-sale displays provided a QR code that could be scanned to be taken directly to the Entry Page.
The idea was to offer a sweepstakes entry method that fit the environment in which the participant/consumer was at.
Matching the media with the environment increased accessibility to the sweeps promotion helping make it easy for thousands of participants to enter the sweepstakes. All supported with creative imagery invoking enjoyment and relaxation in outdoor environments.
Goal : New Product Awareness
Promotion: Web Sweepstakes
Prizes: 8 total Grand prizes, 80 Second Place prizes, and 80 Third Place prizes. A total of 168 prizes will be awarded.
Media: Instagram, Website, and In-Dispensary Ad Placements
Target: New and Existing Customers and Patients
Time Frame: May to August
Results: Thousands of social engagements and participants. Retail product sales increased for the quarter.
Client Feedback: "The promotion is going very well." - Trigger(House Team
AlEn USA’s popular fabric softener brand Ensueño® launched a sweepstakes with the objective of increasing brand awareness, gaining preferential in-store displays and social engagement. Traditionally focused on the U.S. Hispanic market, AlEn USA’s fabric softener Ensueño® reached out to Hispanics and Anglo consumers looking to tryout an eco-friendly and budget-minded fabric softener that would substitute traditional higher-priced brands like Gain®, Snuggle®, and Downy®.
Ensueño fabric softener price point make it an attractive product for price-conscious consumers.
Market Demand for Fabric Softeners is Growing
According to Grand View Research “The global fabric softeners and conditioners market size was estimated at USD 16.53 billion in 2018. It is expected to expand at a CAGR of 4.7% during the forecast period.” Higher quality clothing is driving fabric softener sales. Grand View Research says “Rising consumer preference for premium clothes is anticipated to drive the demand for the products like fabric conditioners and softeners as they help maintain to softness of clothes.”
Goal 1: In-Store Displays
From a sales tactic perspective, sweepstakes yield in-store displays for brands. And displays means sales since they allows merchandisers to maximize their visibility inside retail stores as the strategic location keeps products accessible to shoppers. By offering retail partners a sweepstakes promotion, retailers reciprocated with preferential floor space and increased orders. See display pictures below.
Goal 2: Social Media Engagement
Ensueño’s marketing and branding agency, Brand X Marketing designed and placed all social media ads. With guidance from the brand’s marketing team, Brand X placed ads on Facebook and Instagram geo-targeting Spanish and English speakers that resided near the stores where the product was sold.
Receiving well over 1M impressions, and enjoying a combined click-thru rate higher than the national average for fabric softener ads, Brand X Marketing was able to present the product in two languages and leverage a multi-state sweepstakes promotion.
The combination of social ads for awareness and the chance to win a new washer and dryer yielded a strong ROI for the brand.
Sweepstakes – Win $1,500 Towards a Washer & Dryer
Working with the Sweeppea Sweepstakes team, Brand X Marketing designed a sweepstakes that provided a Prize ($1,500 check that could be used to purchase a new washer and dryer) that appealed to the brand’s customers and further aligned the product with consumer and it’s intended use.
Sweepstakes Entry Methods Designed for Online or In-Store.
The Ensueño Sweepstakes methods of entry were designed to support social media ads and in-store entries. For social media, participants would click on the ads and be taken to the branded EnsuenoWin.com sweepstakes Entry Page.
For those who were shopping at retailers, the point-of-sale displays provided a keyword (ENSUENO) that could be sent via text message to the number 855-903-2946 to receive a link to the Entry Page.
The idea was to offer the method of entry that fit the environment in which the participant/consumer was at.
Leveraging the Sweeppea Sweepstakes Platform, Ensueno was able to offer text and web entry methods. This in turn helped make it easy for thousands of participants to enter the sweepstakes.
Goal 1: Gain In-Store Displays
Goal 2: Gain Social Media engagement
Promotion: Web and Text to Win Sweepstakes
Prizes: twelve (12) $1,500.00 checks
Media: Facebook and Instagram Location Based Ad Placements
Target: US and US Hispanic Shopper by Retailer Location|Winners: 12
Time Frame: May to June (60 days)
Results: Thousands of social engagements and participants. Retail product sales increased for the quarter.
Client Feedback: "Let's start planning the next promotion." - Ensueno U.S. Brand Team
The 2021 AMA Supercross races are taking place across arenas in the US and across web-enabled devices keeping motocross fans on the edge of their seats or couches. Action camera maker and sponsor of the AMA Supercross races teamed up with Jarrod Adams, event manager at Crown Event Management to supplement their in-venue and webstream sponsorship with a new product sweepstakes. Crown Event Management, partnered with Sweeppea to launch the sweepstakes during the live event and live streaming of the 2021 Supercross races.
According to the Statista Global Consumer Survey, “Revenue in the Video Streaming (SVoD) segment is projected to reach US$45,789m in 2021, with an annual growth rate (CAGR 2021-2025) of 9.30%, resulting in a projected market volume of US$45M by 2025. User penetration will be 45.7% in 2021 and is expected to hit 48.4% by 2025.” Source
Live Streaming of Events with a Chance to Win Engages Fans
Highlight Video Offers Sweepstakes
The sweepstakes was promoted live at the venue, during the web streaming of the races and added on to post race highlight videos like the one below who has 38K views.
From the Arena or the Web – Text to Enter Sweepstakes Get Fans Excited
The Entry Page (below) served as a quick data capture form. The Sponsor placed the sweepstakes ads in the arena, online and in social media offering participants a chance to win a GoPro Hero 9 camera simply by texting the word GOPROSX to the number 65047.
Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email. The mobile numbers were automatically captured by the Sweeppea Sweepstakes Platform.
Leveraging your existing channels to educate your customers on new products and reach new fans is a win-win for all. Good job, GoPro events marketing team!
Stolen Spirits, creators of the world’s first smoke drum and award-winning 11 year-old single-grain whiskey, launched its new american rye whiskey infused with raw honey & orange peel named Stolen X.
To promote the launch of Stolen X, the distillery offered a chance to win a custom designed, outdoor bar to its followers and customers.
Stolen Spirits, partnered with Sweeppea to create the sweepstakes and ensure legal compliance across the 26 selected states where the promotion would be offered.
Prize – $20,000 Custom Home Bar
Instagram – 18,000 Views
Stolen Spirits promoted its text to win sweepstakes using their Instagram social media channels with the focus of creating awareness for the new Stolen X Whiskey product and engaging followers with the Sweepstakes.
In Store Displays
Goal – New Product Awareness and Followers
The distillery wanted to reach loyal fans to bring awareness to its new product. Leveraging Sweeppea’s text to win sweepstakes platform, Stolen Spirits was able to create a sweepstakes that reached the target audience with a fun and engaging promotion.
Most of the advertising was done via social media to help increase followers by offering an exciting prize. The prize, 1 Custom Outdoor Bar and 25 Stolen Whiskey merchandise packages drove shares and likes across all social channels.
Entry Page – Quick and Easy
The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word STOLEN to the number 65047 for a chance to win.
Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email. The mobile numbers were automatically captured by the Sweeppea Platform.
Leveraging your existing social media channels to educate your customers on new products and reach new fans, while increasing sales is a win-win-win for all. Cheers to Stolen!