WUSA 9 (a Tegna owned station) delivers local news to District of Columbia, Maryland and parts of Virginia. Being an important part of the local community, the TV station wanted to offer help during the Coronavirus pandemic. In a an effort to help, WUSA9 created a text-to-win sweepstakes to offer nine $100 American Express gift cards to one daily winner over a period of 9 days. WUSA 9 used the Sweeppea Platform to create the sweepstakes.
Sweepstakes Entry Methods
In order to gain a chance to win one of the Amex gift cards, the participant sent a text message with the word ESSENTIALS to the number 65047. Participants received a link to the sweepstakes Entry Form. Once the entry was submitted, participants were taken to the Thank You Page to confirm entry.
Text Message Response
Entry PageThank You for Entering Page
Winner Drawing
WUSA9 accessed their Sweeppea account during the promotional period to draw one random winner per day.
Winner Notification
All winners were notified via text message and told that they would receive their gift cards shortly.
Conclusion
A text to win sweepstakes can provide a very cost-effective way to create a sweepstakes quickly. In trying times, where delivering aid and a bit of hope is a priority, WUSA9 is showing one of the many ways they are present for their community.
Objective: To help the community.
Promotional Channels: Website
Results: Thousands of participants entered.
Prize(s): Nine (9) winners received one (1) $100 American Express Gift Card each.
To get started with your own text-to-win, see our features and pricing.
Loud And Live, the entertainment, marketing and media company, that produces shows for top Latin artists, like Pitbull, Ricky Martin, Juan Luis Guerra, and Ricardo Montaner, reached out to Sweeppea with the goal of building a customer list (ticket holders) to use for re-marketing efforts.
Loud And Live, had a sold-out tour for Puerto Rican singer-songwriter and reggaeton artist Farruko. The famous artist was featured in Pedro Capo’s number 1 hit “Calma“. With a booked tour, the Loud And Live marketing team leveraged Sweeppea’s text to win platform to offer a chance to win a first-row ticket upgrade to one lucky winner before the show started.
Building Targeted List of Customers
In exchange for the chance to win, the participants provided their mobile number (automatically captured), name and email. With entry, the participants agreed to receive future email and text messages from Loud And Live. A simple, text-to-win sweepstakes opened the door for the creation of a new marketing channel targeting highly desirable future concert goers.
Capturing a Customer Doesn’t Have to Be Expensive
Customer Acquisition Costs (CAC) are often referred as the “new rent” on businesses because of the skyrocketing pay-per-click costs that Google, Facebook and Instagram impose. “The marketing software company AdStage analyzed it’s Facebook impressions data and found that the median cost-per-click for Facebook news feed ads has risen from $0.43, during the second quarter of 2018, to $0.64, during the second quarter of 2019.” Source. Sweepstakes provide tremendous CAC cost value. In this case, Loud And Live spent $39 to run the sweepstakes for 2 hours before the concert started and captured thousands of prospective customers.
Capturing the On-the-Go Customer at a Live Event
The convenience and speed of a text worked well during the shows. To enter, all the participants had to do was text the word FARRU to the number 65047. The participants would received a link to the Entry Page, capturing name and email (mobile number automatically captured) and they were in.
Mobile Ready Sweepstakes Entry Page
Conclusion
A text to win sweepstakes, using Sweeppea’s platform, can provide a very cost-effective way to generate leads and capture customers information and permissions to receive marketing messages. All while lowering your Customer Acquisition Costs and increasing your marketing Return on Investment.
Objective
Build a list of customers to re-market future events.
Promotional Channels
Live at-venue pre-show
On-screen stage displays advertising text to win promotion
Results
A database of customers was created with their name, mobile, and email was gained for future marketing use.
Thousands of participants entered.
One lucky winner got a front row seat to the show.
Prize: Upgrade to a front row seat at the show.
To get started with your own text-to-win, see our features and pricing.
Dsquared2 promoted its new fragrance with a text to win campaign that was coupled with product sampling.
Dsquared2 is an Italian fashion house founded by Dean and Dan Caten, twin brothers who are Canadian fashion designers, radio personalities, and businessmen. Dsquared2 gained popularity when Madonna commissioned it to design more than 150 pieces for her Drowned World Tour 2001 and “Don’t Tell Me” music video. The brand’s runway shows have also gained attention with stars like Christina Aguilera stripping male models of their clothes and Rihanna entering the stage in a muscle car and strutting down the runway.
The company recently launched a new fragrance Wood, described as “a sensory experience that says everything about you and your personality. It is the most distinctive and intimate element because it makes you recognizable and different in a nondescript way.”
Beyond Product Sampling
Cover5, the product marketing agency, focused on placing product samples in top-tier magazines. The agency reached out to Sweeppea, looking for a way to capture information about readers interested in the fragrance.
Capturing Consumers
Sweeppea presented a text-to-win sweepstakes as the solution to collect information, while offering a chance to win a fragrance gift set. A simple-to-execute text to win sweepstakes achieved the goal of learning more about the brand’s customers and generating further engagement beyond product sampling.
Sweepstakes Entry Methodology
Cover5 placed ads with fragrance strips or samples in fashion magazines and offered readers a chance to win a Dsquared2 fragrance and gift collection set valued at $500. To enter, the reader had to simply text the name of the fragrance, WOOD, to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email (mobile numbers were automatically captured by the Sweeppea Platform).
Sweepstakes Entry Page
Conclusion
When combined with product sampling, a text sweepstakes can provide more than branding and awareness, it can offer an opportunity to learn about the most important type of consumers, those interested in your product. This promotion enhanced the brand’s awareness efforts and provided them with a deeper understanding of their potential customers.
Objectives
Build product awareness
Engage magazine readers
Capture customer’s information for re-marketing
Marketing Channels
Select fashion magazines
Results
A database of customers with name, mobile, and email was gained.
Client said “Thanks! Your platform is very nice.“
Winner(s): 1
Prize: The ultimate DSQUARED2 fragrance and gift collection, Approximate Retail Value (ARV) of all prize(s) combined is over $500.00
To get started with your own text-to-win, see our features and pricing.
FORTO, the world’s first ready-to-drink Coffee Shot was looking for a way to promote their product in-store and online, while giving one lucky fan a chance to win a pair of tickets to Shaq’s Fun House Festival. Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo.
How to Create a Sweepstakes in less than 30 Days?
The product’s marketing team, Dylan Brands, wanted to increase store sales and present the product as the perfect energy boosting companion to Shaq’s all-night festival. Dylan Brands reached out to Sweeppea to help them create the sweepstakes. Using Sweeppea’s platform, Dylan Brands was able to quickly create a text-to-win sweepstakes and have it ready to roll out in all of Forto’s footprint in less than 30 days.
How to Capture the On-the-Go Consumer Quickly?
Everything about the Forto Coffee shot speaks about efficiency, ease-of-use and quick consumption for the on-the-go consumer. Sweeppea’s text-to-win style sweepstakes provides a speedy method of sweepstakes entry. By simply texting the word FORTO to the number 65047 the participant initiates the entry process and with a few taps on their mobile screen, their entered in less time than it takes to visit a website.
Case Cards placed in retail store aisles.
How to Know Which Marketing Channels Worked best for the Promotion?
As a young brand, Forto is testing different marketing channels to determine the real reach and ROI of their promotions. Dylan Brands included a question as part of the entry process to discover where the participants were coming form. The entry page asked “How did you hear about this contest? (In-Store, Online, or Radio).” This question provided insight as to which marketing channels were responding best. The Sweeppea sweepstakes platform then provided detailed reports on the campaign’s performance.
Entry Page asks “How did you hear about this contest?” to better understand ad spend.
Sweepstakes Platform Features
The Sweeppea platform helped Forto Coffee create the Official Rules, an Entry Page with age-gate, a random winner drawing and promotion performance reports.
Conclusion
You don’t have to sip your way through a Venti Vanilla Latte just to get through your morning. Instead, you can take your daily dose of caffeine in a ready-to-drink shot and move on. In the same way, you don’t have to spend thousands of dollars and 3 months to plan a simple text to win sweepstakes promotion. With Sweeppea you can be ready to go live in a matter of days and pay only for the days you take in entries.
FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes Results
Objectives
Build product awareness
Engage on-the-go customers
Increase case orders
Promotional Channels
In-store materials at POS
Social Media
Outcome
Case orders increased
A database of customers with name, age, mobile, and email was gained.
Client said “We are definitely going to do it again.”
Winner(s): 1
Prize(s): “One (1) Grand Prize – 1 pair (2) of tickets to Shaq’s Fun House event in Miami on 01/31/20. $100 in transportation credit to be provided for travel to and from the event the day of the event in the form of a gift card , Approximate Retail Value (ARV) of prize is $1000.
To get started with your own text-to-win, see our features and pricing.
Oak Ridge Winery in Lodi, California knows the holidays are a stressful time and offered to help with their holiday sweepstakes.
National Reach with a Personal Feel
OZV Zinfandel, one of Oak Ridge’s best selling wines was positioned across it’s national retail footprint just in time for the holiday season. At a time most wine companies are presenting themselves as great gift ideas, OZV Zinfandel offered to be your holiday helper.
Retail Display Messaging
The winery set up displays in store appealing to the stressed-out holiday shopper. Knowing that the season comes with it’s usual problems, Oak Ridge Winery made an effort to empathize and support its potential customer by offering a chance to win $5,000 cash for the holidays. The brand appealed to the consumer’s emotional side with this sweepstakes promotion.
In-Store Display
Made for the On-the-Go Shopper
The holidays are a busy season with a lot of advertising competing for the consumers’ attention and Oak Ridge Winery knew this. To boost engagement and accommodate the on-the-go shopper, the brand’s sales and marketing team reached out to Sweeppea to help create a text-to-win sweepstakes that would allow shoppers to enter by simply sending a text message with the word OZV to the number 65047.
Entry Page with Age Gate for Alcohol Sponsors
All alcohol sponsors are required by law to ask participants to confirm they’re 21 or older at the time of sweepstakes entry. Sweeppea’s Entry Page asks for date-of-birth to comply with the law, but also to provide further insights on entrants. If the participant is under 21 year of age, they’re not allowed to enter.
Sweepstakes Entry Page with Age-Gate
Sweepstakes Administration Services
Sweeppea helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, prize acceptance, publicity and liability release. Overall, Oak Ridge Winery enjoyed a successful promotion. In the end, we raised a glass of zinfandel and toasted one of Lodi, California’s iconic winemakers.
Objective:
Build awareness for the brand among consumers
Engage on-the-go customers
Increase case orders
Promotional Channels:
In-store materials at POS
Outcome:
Case orders increased
A database of customers with name, age, mobile, and email was gained.
