Michael David Winery Freakshow Wine Weekend Sweepstakes – Case Study

Freakshow Weekend Sweepstakes Entry Page

Background

Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.

Goal

Increase case orders and promote the Freakshow wine brand at retailers nationwide.

Prize

Five Grand Prize Winners each received an all-expenses-paid trip to the Michael David Winery in Lodi, CA.

COVID-19 Prize Update: in an abundance of caution, Grand Prize winners were offered $2,000 in cash in lieu of travel.

MICHAEL DAVID WINERY
MD Winery
MICHAEL DAVID WINERY SWEEPSTAKES
Great Wines

POS Advertising

Display and case cards at Points-of-Sale (POS) were placed at retailers and customers were invited to text the word FREAKSHOW to the number 65047 for a chance to win the trip.

Mobile Ready Entry Page

Below is a screenshot of the Freakshow Weekend Sweepstakes Entry Page, including the age-gate and unique code field.

Freakshow-Weekend-Sweepstakes-Entry-Page

Special Retailer Codes

The display and POS Cards had unique codes identifying the store were the participant saw the promotion in. Participants were asked to enter the display code as part of entry to track store and ad placement performance.

Store Display Code Entry Field Sweepstakes

Geo-Location Tracking

Participants were asked to share their location in order for the brand to gain insights as to individual markets performance. Each pin represents one or more participants for that location.

Sweepstakes Participants Location Map
*Not actual MDW participants. Sample Geographic reporting graphic.

Results

Case orders increased and participating retailers sold more bottles. Additionally, a permission-based database of customers with name, age, mobile, and email was gained.

Sweepstakes Services

Sweeppea helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, and gained prize acceptance, publicity and liability releases from the winners.  Overall, the Michael David Winery enjoyed a successful promotion. In the end, we raised a glass of Freakshow zinfandel and toasted to one of Lodi, California’s most iconic winemakers.

To get started with your own text-to-win sweepstakes, see our features and pricing.

WUSA 9 TV Station Helping Out Locally With a $100/ Day Sweepstakes

WUSA9-Text-to-Win-Sweepstakes

WUSA 9 (a Tegna owned station) delivers local news to District of Columbia, Maryland and parts of Virginia. Being an important part of the local community, the TV station wanted to offer help during the Coronavirus pandemic.  In a an effort to help, WUSA9 created a text-to-win sweepstakes to offer nine $100 American Express gift cards to one daily winner over a period of 9 days. WUSA 9 used the Sweeppea Platform to create the sweepstakes.

Sweepstakes Entry Methods

In order to gain a chance to win one of the Amex gift cards, the participant sent a text message with the word ESSENTIALS to the number 65047. Participants received a link to the sweepstakes Entry Form. Once the entry was submitted, participants were taken to the Thank You Page to confirm entry.

WUSA9 Text to Win

Text Message Response

WUSA9-Text-to-Win-Sweepstakes-Entry-Page
Entry Page
WUSA-9-Text-to-Win-Thank-You
Thank You for Entering Page

Winner Drawing

WUSA9 accessed their Sweeppea account during the promotional period to draw one random winner per day.

Winner Notification

All winners were notified via text message and told that they would receive their gift cards shortly.

Conclusion

A text to win sweepstakes can provide a very cost-effective way to create a sweepstakes quickly. In trying times, where delivering aid and a bit of hope is a priority, WUSA9 is showing one of the many ways they are present for their community.

Objective: To help the community.

Promotional Channels: Website

Results: Thousands of participants entered.

Prize(s): Nine (9) winners received one (1) $100 American Express Gift Card each.

To get started with your own text-to-win, see our features and pricing.

Capturing Customer During Live Events – Case Study

Loud and Live Farruko Text to Win Sweepstakes

Loud And Live, the entertainment, marketing and media company, that produces shows for top Latin artists, like Pitbull, Ricky Martin, Juan Luis Guerra, and Ricardo Montaner, reached out to Sweeppea with the goal of building a customer list (ticket holders) to use for re-marketing efforts.

Loud And Live, had a sold-out tour for Puerto Rican singer-songwriter and reggaeton artist Farruko. The famous artist was featured in Pedro Capo’s number 1 hit “Calma”. With a booked tour, the Loud And Live marketing team leveraged Sweeppea’s text to win platform to offer a chance to win a first-row ticket upgrade to one lucky winner before the show started.

Building Targeted List of Customers

In exchange for the chance to win, the participants provided their mobile number (automatically captured), name and email. With entry, the participants agreed to receive future email and text messages from Loud And Live. A simple, text-to-win sweepstakes opened the door for the creation of a new marketing channel targeting highly desirable future concert goers.

Capturing a Customer Doesn’t Have to Be Expensive

Customer Acquisition Costs (CAC) are often referred as the “new rent” on businesses because of the skyrocketing pay-per-click costs that Google, Facebook and Instagram impose. “The marketing software company AdStage analyzed it’s Facebook impressions data and found that the median cost-per-click for Facebook news feed ads has risen from $0.43, during the second quarter of 2018, to $0.64, during the second quarter of 2019.” Source. Sweepstakes provide tremendous CAC cost value. In this case, Loud And Live spent $39 to run the sweepstakes for 2 hours before the concert started and captured thousands of prospective customers.

Capturing the On-the-Go Customer at a Live Event

The convenience and speed of a text worked well during the shows. To enter, all the participants had to do was text the word FARRU to the number 65047. The participants would received a link to the Entry Page, capturing name and email (mobile number automatically captured) and they were in.

Loud and Live Farruko Text to Win Sweepstakes Entry Page
Mobile Ready Sweepstakes Entry Page

Conclusion

A text to win sweepstakes, using Sweeppea’s platform, can provide a very cost-effective way to generate leads and capture customers information and permissions to receive marketing messages. All while lowering your Customer Acquisition Costs and increasing your marketing Return on Investment.

Objective

  • Build a list of customers to re-market future events.

Promotional Channels

  • Live at-venue pre-show
  • On-screen stage displays advertising text to win promotion

Results

  • A database of customers was created with their name, mobile, and email was gained for future marketing use.
  • Thousands of participants entered.
  • One lucky winner got a front row seat to the show.

Prize: Upgrade to a front row seat at the show.

To get started with your own text-to-win, see our features and pricing.

Beyond Product Sampling, How Dsquared2 Engages Consumers – Case Study

Dsquared2 Wood Fragrance Text to Win Sweepstakes

Dsquared2 promoted its new fragrance with a text to win campaign that was coupled with product sampling.

Dsquared2 is an Italian fashion house founded by Dean and Dan Caten, twin brothers who are Canadian fashion designers, radio personalities, and businessmen. Dsquared2 gained popularity when Madonna commissioned it to design more than 150 pieces for her Drowned World Tour 2001 and “Don’t Tell Me” music video. The brand’s runway shows have also gained attention with stars like Christina Aguilera stripping male models of their clothes and Rihanna entering the stage in a muscle car and strutting down the  runway.

The company recently launched a new fragrance Wood, described as “a sensory experience that says everything about you and your personality. It is the most distinctive and intimate element because it makes you recognizable and different in a nondescript way.”

Beyond Product Sampling

Cover5, the product marketing agency, focused on placing product samples in top-tier magazines. The agency reached out to Sweeppea, looking for a way to capture information about readers interested in the fragrance.

Capturing Consumers

Sweeppea presented a text-to-win sweepstakes as the solution to collect information, while offering a chance to win a fragrance gift set. A simple-to-execute text to win sweepstakes achieved the goal of learning more about the brand’s customers and generating further engagement beyond product sampling.

Sweepstakes Entry Methodology

Cover5 placed ads with fragrance strips or samples in fashion magazines and offered readers a chance to win a Dsquared2 fragrance and gift collection set valued at $500. To enter, the reader had to simply text the name of the fragrance, WOOD, to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email (mobile numbers were automatically captured by the Sweeppea Platform).

Dsquared2 Wood Fragrance Text to Win Sweepstakes Entry Page
                                                           Sweepstakes Entry Page

Conclusion

When combined with product sampling, a text sweepstakes can provide more than branding and awareness, it can offer an opportunity to learn about the most important type of consumers, those interested in your product.  This promotion enhanced the brand’s awareness efforts and provided them with a deeper understanding of their potential customers.

Objectives

  • Build product awareness
  • Engage magazine readers
  • Capture customer’s information for re-marketing

Marketing Channels

  • Select fashion magazines

Results

  • A database of customers with name, mobile, and email was gained.
  • Client said “Thanks! Your platform is very nice.

Winner(s): 1

Prize: The ultimate DSQUARED2 fragrance and gift collection, Approximate Retail Value (ARV) of all prize(s) combined is over $500.00

To get started with your own text-to-win, see our features and pricing.

FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes – Case Study

FORTO Coffee's Win a Trip to Shaq's Fun House- Entry Page

FORTO, the world’s first ready-to-drink Coffee Shot was looking for a way to promote their product in-store and online, while giving one lucky fan a chance to win a pair of tickets to Shaq’s Fun House Festival. Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Product

How to Create a Sweepstakes in less than 30 Days?

The product’s marketing team, Dylan Brands, wanted to increase store sales and present the product as the perfect energy boosting companion to Shaq’s all-night festival. Dylan Brands reached out to Sweeppea to help them create the sweepstakes. Using Sweeppea’s platform, Dylan Brands was able to quickly create a text-to-win sweepstakes and have it ready to roll out in all of Forto’s footprint in less than 30 days.

How to Capture the On-the-Go Consumer Quickly?

Everything about the Forto Coffee shot speaks about efficiency, ease-of-use and quick consumption for the on-the-go consumer.  Sweeppea’s text-to-win style sweepstakes provides a speedy method of sweepstakes entry. By simply texting the word FORTO to the number 65047 the participant initiates the entry process and with a few taps on their mobile screen, their entered in less time than it takes to visit a website.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Case Cards
Case Cards placed in retail store aisles.

How to Know Which Marketing Channels Worked best for the Promotion?

As a young brand, Forto is testing different marketing channels to determine the real reach and ROI of their promotions. Dylan Brands included a question as part of the entry process to discover where the participants were coming form. The entry page asked “How did you hear about this contest? (In-Store, Online, or Radio).” This question provided insight as to which marketing channels were responding best. The Sweeppea sweepstakes platform then provided detailed reports on the campaign’s performance.

FORTO Coffee's Win a Trip to Shaq's Fun House Sweepstakes - Entry Page
Entry Page asks “How did you hear about this contest?” to better understand ad spend.

Sweepstakes Platform Features

The Sweeppea platform helped Forto Coffee create the Official Rules, an Entry Page with age-gate, a random winner drawing and promotion performance reports.

Conclusion

You don’t have to sip your way through a Venti Vanilla Latte just to get through your morning. Instead, you can take your daily dose of caffeine in a ready-to-drink shot and move on. In the same way, you don’t have to spend thousands of dollars and 3 months to plan a simple text to win sweepstakes promotion. With Sweeppea you can be ready to go live in a matter of days and pay only for the days you take in entries.

FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes Results

Objectives

  • Build product awareness
  • Engage on-the-go customers
  • Increase case orders

Promotional Channels

  • In-store materials at POS
  • Social Media

Outcome

  • Case orders increased
  • A database of customers with name, age, mobile, and email was gained.
  • Client said “We are definitely going to do it again.”

Winner(s): 1

Prize(s): “One (1) Grand Prize – 1 pair (2) of tickets to Shaq’s Fun House event in Miami on 01/31/20. $100 in transportation credit to be provided for travel to and from the event the day of the event in the form of a gift card , Approximate Retail Value (ARV) of prize is $1000.

To get started with your own text-to-win, see our features and pricing.