NORMS Restaurant’s 70th Anniversary Sweepstakes – Case Study

Norms Restaurants, the Southern California diner-style restaurant and icon was celebrating its 70th Anniversary and wanted to offer patrons a chance to win $70,000 in cash. Besides creating buzz and excitement with such a large prize, Norms wanted to increase restaurant traffic and add new members to its 24/& Rewards club for all 20 locations.

Marketing Objectives

Norms’ marketing agency, Brandtailers, was tasked with creating the promotion. Brandtailers planned the sweepstakes concept and reached out to Sweeppea to help launch and administer the text to win sweepstakes. Working with Norms’ marketing department, Brandtailers designed the creative and media placement. Norms leveraged their established social channels, website, email and in-restaurant TV displays to offer the promotion to all patrons and followers.

Sales Objective

Leveraging the excitement of the promotion, Norms offered a $5 Off $25 coupon available to everyone who entered the sweepstakes. This coupon could be redeemed on the next visit, helping increase repeat business while guaranteeing a minimum purchase of $25 per order. The Sweeppea sweepstakes platform provided the “Thank You” page with the $5 off coupon that was shown to all participants who completed the Entry form.

NORM'S Restaurant Sweepstakes Text to Win Thank You Page Coupon Text to Win “Thank You for Entering” Page with $5 Off coupon

How to Offer a $70K Cash Prize

Norms knows that everyone loves giving (and receiving) big cash prizes. Using Sweeppea’s Prize Indemnity Insurance, the restaurant chain was able to offer 1 winner a chance to win a $70,000 Grand Prize, a $25,000 secondary prize or a guaranteed $700 cash prize. They did this while paying only a portion of the prize’s cost. Sweeppea provided prize insurance which, through a game of chance, insures the Sponsor on a large prize payout. In the event that the winner drew the large cash prize, Sweeppea would pay for it through the insurance. This way the Sponsor can offer exciting, anniversary-worthy sweepstakes prizes, without worrying about a large cash payout.

NORMS Restaurant Sweepstakes Text to Win

NORMS 70th Anniversary Sweepstakes winner

Sweepstakes Entry Method

Norms chose the text-to-win style of sweepstakes entry method to increase participation rates and make it easy for patrons to enter while sitting at the restaurant’s famous booths. Placing the call-to-action “Text NORMS to 65047 for a chance to win $70,000″ at display locations in each restaurant encouraged guests to enter and offered instructions on how to do so from their mobile phones. After participants entered, they’d get a link to an Entry Page.

NORM'S Restaurant Sweepstakes Text to Win Entry Page Entry page captures the name, mobile number, email and zip code of the participant.

Sweepstakes Services

Sweeppea handled POS ad reviews, winner drawing, rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for one of L.A.’s most iconic diners and we look forward to celebrating many more anniversaries.

Objective

Celebrate the brand’s 70th Anniversary
Increase restaurant foot-traffic
Increase sales
Increase loyalty program membership

Promotional Channels

In-store materials at cash register
In-store TV display screens
In-store door glass clings
Social Media
Website
Email

Outcome

Coupon redemption happiness. (We were not privy to the redemption rates, but we know the client was very happy.)
NORM’S 24/7 Reward Club increased membership.
Thousands of participants entered over the 2 month period.
A database of customers with name, age, zip code and email was gained, giving Norms insights into who their customers are today.

Prizes: One (1) Grand Prize will be awarded at the end of the promotion. Prizes available include a prize of a check for $70,000 (Approximate Retail Value or ARV: $70,000); a prize of a check for $25,000 (ARV: $25,0000); OR a prize of a check for $700 (ARV: $700).

Prize Drawing: The potential winner will be verified once the Administrator confirms eligibility. Once verified, the Winner will be invited to play the “pick ‘til you win” lucky envelope game (the Game). The Game consists of the winner choosing from among forty (40) envelopes. Five (5) of the envelopes will contain a certificate for the $70,000 prize, six (6) of the envelopes will contain a certificate for the $25,000 prize, and twenty-nine (29) of the envelopes will contain a certificate for the $700 prize. The Winner will choose and open one (1) envelope at a time, revealing the prize certificate contained. The Winner wins the prize associated with the amount designated by the first five (5) matching certificates revealed in the Game.

D. G. Yuengling & Son Brewery Text to Win Sweepstakes Targets Hispanic Consumers in Spanish

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Product

D. G. Yuengling & Son, established in 1829, is the is the oldest operating brewing company in America and they know that staying power and market leadership comes be appealing to the ever changing customer demographics.

Hispanic Market Focus
Forbes Magazine, in their “How The U.S. Hispanic Market Is Changing This Year” mentions that there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting for the largest portion at 19.6%. Knowing that the Hispanic consumer is a powerful buying force, D. G. Yuengling & Son is engaging this market by advertising to them in their native language, Spanish.

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Brewery Location

D. G. Yuengling & Son Brewery in Pottsville, PA

The Forbes article mentions that “Brands looking to reach younger consumer groups, specifically those who are Hispanic, will need to adapt their advertising campaigns to include relevant messaging and delivery at the right time and on the right platforms.” Furthermore, “Because Hispanics are the youngest ethnic group in America, they have more spending years than non-Hispanics.”

Retail Promotion Details
The brewery partnered with retailers that attract Hispanics buyers to offer a sweepstakes promotion in Spanish. The participants were offered the chance to win a branded, high-quality domino table if they entered the sweepstakes. Knowing full-well that consumers in a retail environment have multiple shopping tasks to complete and attention is at a premium, D. G. Yuengling & Son choose to capture consumers on-the-go, at stores, and retailers thru a text to win type of sweepstakes. Text to win promotions make it easy and fast to enter the sweepstakes. There no need to remember a website address or complete a paper entry form.

Sweepstakes Entry Method
All the participants had to do to enter was send a text with the word DOMINO1 to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

D. G. Yuengling & Son Brewery Text to Win Sweepatkes Targets Hispanic Consumers in Spanish - Case Card
Yuengling’s POS Case Card in Spanish

Sweepstakes Services
Sweeppea handled POS case cards reviews, winner drawing and rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for ‘America’s Oldest Brewery’ and to that we say “Salud” to all beer lovers.

Objective:

Build awareness for the brad among Hispanic consumers
Engage on-the-go customers
Increase cases orders

Promotional Channels:

In-store materials at POS

Outcome:

Case orders increased
Hundreds of participants entered
A database of customers with name, age, mobile, and email was gained.

Prize: One (1) Yuengling branded domino table. Approximate Retail Value of the prize $650.00

To get started with your own text-to-win, see our features and pricing.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes – Case Study

Phillips Distilling, one of America’s most innovative distilled spirits companies, makers of the colorful and flavorful UV brand vodkas was launching a new ready-to-drink vodka cocktail named UVGO.

According to The Atlantic’s article “Canned Cocktails Give Millennials What They’ve Always Desired” sales for pre-mixed cocktails have climbed more than 40 percent in the past year and Phillips Distilling’s new UVGO drink is ready to capitalize of this trend.

The new pre-mixed canned vodka beverage was looking for a way increase market awareness and reach a Millennial target audience interested in outdoor, tailgate, camping and backyard parties.

Phillips Distilling hired Leveret Marketing to help create a national sweepstakes campaign that would appeal to the target audience. Leveret choose to entice the audience by offering the perfect companion to the UVGO product – a high-quality Grizzly cooler.

UVGO Tailgating Cooler Text to Win — Prize: UVGO Tailgating Cooler

To increase participation, Leveret choose a text to win style sweepstakes to capture fans on-the-go, at stores, bars and retailers. All the participants had to do to enter was text the word UVGO to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

UVGO furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Life

Objective:

To build awareness for the new UVGO ready-to-drink cocktail
To engage on-the-go customers
To gain a database of participants to re-market offers via email.

Promotional Channels:

In-store materials at POS
Live events
Social Media promotion

Outcome:

Case orders increased
Hundreds of participants entered
New emails were collected
A database of customers with name, age, mobile, and email was gained.

Prize: Seven (7) winners received a Tailgate Party Kit of UVGO-Branded merchandise including Two (2) Baseball Caps, Six (6) Can Coozies, Two (2) Foam Footballs, Six (6) lip balms. Approximate Retail Value (ARV) of all prize(s) combined is $1400, or $200 each.

To get started with your own text-to-win, see our features and pricing.

Armour Meatballs Commissary Stores Text to Win Sweepstakes – Case Study

Armour Meatballs Text to Win Sweepstakes - Sweeppea

Armour & Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour’s shopper marketing agency the Branch 5 Marketing Collective leveraged Sweeppea’s text to win sweepstakes platform to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.

Branch 5 Marketing executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word MEATBALLS to the number 65047 to upload the purchase receipt and submit the entry form.

Armour & Company offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said “BUY (2) ARMOUR® MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card & get a COUPON for your next visit! 25 WINNERS will be announced. Text “MEATBALLS to 65047 to enter.”

As an additional post-entry incentive, Armour offered a $.30 instant coupon to all participants that entered, helping secure repeat purchases of the product.

Objective:

To build awareness for Armour® Meatballs
To increase commissary stores sales of the product
To incentive repeat purchase by providing a saving coupon to all participants
To gain a database of participants to re-market offers via text message and email

Promotional Channels:

In-store materials at POS

Outcome:

Sales number were not disclosed
A database of customers with name, mobile, military installation and email was gained.
Coupon redemptions were not disclosed

Prize(s): Twenty-five (25) Grand Prizes – One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.

To get started with your own text-to-win, see our features and pricing.

Jack’s Abby Oktoberfest Text to Win Sweepstakes – Case Study

Jack's Abby Brewery Text to Win Sweepstakes

Jack’s Abbey Brewery was looking for a fun way to promote their world famous Oktoberfest Festival at the Jack’s Abby Beer Hall and award the most loyal fans of the brand with a chance to win an all-expenses paid trip to the brewery in Framingham, MA.

Jack’s Abbey offered one Grand Prize consisting of 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging.

Jack’s Abbey Brewery leveraged Sweeppea’s text to win sweepstakes platform to design and launch a text to win sweepstakes during the month of August. The sweepstakes was offered to customers at the brewery, at stores and retailer locations. All the participants had to do to enter was text the word PROST to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

The marketing team furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion increased brand awareness for the beer and the festival… and to that we say prost!

Objective:

To build awareness the Jack’s Abbey Brewery and events
To engage die-hard fans
To gain a database of participants to re-market offers via text message and email

Promotional Channels:

In-store materials at POS
In brewery
Social Media promotion
Other digital media (email, etc.)

Outcome:

Hundreds of participants entered
New emails were collected
A database of customers with name, mobile, and email was gained.

Prize: One (1) Grand Prize – 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging following the event for 09/27/19 or 09/28/19. Four (4) First Prizes – $50 Gift Card to the Jack’s Abby Beer Hall. , Approximate Retail Value (ARV) of all prize(s) combined is $550

To get started with your own text-to-win, see our features and pricing.