Why We’re the #1 Provider of Text to Wins for Breweries

Sycamore Brewing, text to win, beer brewery text to win
Image © Sycamore Brewing

Breweries often go the extra mile to reach their loyal fans. They also use unique promotions to get the word out and connect with new customers. That’s where we come in…

Although there are many options when it comes to SMS marketing and text to wins, none come close to the comprehensive solutions we offer to brewery customers.

Here’s how Sweeppea is going above and beyond to deliver great results for America’s top breweries.

5 Reasons Why Breweries Love Sweeppea

1. Ease of Use

Sweeppea’s all-in-one solution makes it super easy to set up and run a text to win promotion. We can also take care of all of legal compliance concerns that can make running an alcohol text sweepstakes complicated.

2. Increased Brand Awareness

Breweries are always on the lookout for ways to get the word out about their brands. With a text to win, breweries benefit from an incentivized promotion that adds excitement for consumers.

3. Distributors Recommend Us

Distributors recommend that breweries run text to win promotions with Sweeppea, because text sweepstakes help distributors sell more cases.

4. Easy for Customers to Enter From Anywhere

A text to win is super easy for customers to enter, whether they are at home or in a retail or bar/restaurant location, which means more entries.

5. Cost-effective

With a text to win, breweries only pay for the days their sweeps run, so there’s no wasted advertising spend.

Sweeppea Works With America’s Top Breweries

Deschutes Brewery, text to win, beer brewery text to win
Image © Deschutes Brewery

With tangible results delivered for America’s most popular craft and beer brands, we’re rapidly expanding our customer list.

Here are just a few of the beer brands and breweries that have used Sweeppea:

  • Budweiser
  • Bud Light
  • Backcountry Brewery
  • Brooklyn Brewery
  • Ace Cider
  • Coors Brewing Company
  • Deschutes Brewery
  • West Sixth Brewing
  • Founder Brewing
  • Grand Teton Brewing
  • Summit Brewing
  • Sycamore Brewing
  • Sufferfest Beer Company
  • Old Bust Head Brewing Company
  • Upslope Brewing Company
  • D. G. Yuengling & Son

We Have More to Share Than Just Software

At Sweeppea, we’re much more than a text to win sweepstakes platform.

Thanks to our extensive experience with breweries and alcohol brands, we understand the nuances of running a successful promotion for a beer, wine or spirits company.

With full service, we draft official rules, help navigate registration and bonding in states where they’re required, complying with text messaging laws, and ensuring compliance for alcohol brands overall.

Sweeppea has proven itself as an effective solution for breweries, which is why we’re the #1 provider of text to win sweepstakes for breweries!

Put our experience to the test for your brewery! To get started with your own text to win, see features and pricing.

Can You Change Your Official Rules During a Text to Win?

In general, is not a good idea to change the rules for your text to win after it has started. However, there may be certain situations where a rule change might be possible or even necessary.

Here is how to approach a revision to the Official Rules after your text to win has begun.

Consider the Impact on Existing Entrants

If you’re trying to decide whether or not you should change the rules, you should first consider the impact the change might have on those who already entered your sweepstakes.

Here are the scenarios in which you should not change your Official Rules after your text to win has started:

  • You’ve already registered and bonded your text sweepstakes with the state. If you are required to do this or have done it in certain states like New York or Florida, changing the Official Rules is illegal.
  • An Official Rules change affects the odds of winning. If your proposed rule change will modify the odds of winning the text sweepstakes, you shouldn’t change them because you might  be sued by your entrants.
  • The change creates an unfair advantage for some entrants. Some entrants may be granted an unfair advantage in your text to win because the new entrants who enter after the rule change weren’t subject to the same rules. For example, changing the end date when the promotion will end soon gives an unfair advantage to new entrants.

Make an Announcement First Before the Official Rules Change Goes Into Effect

If you have decided that you absolutely must make a change to your Official Rules, because you need to change the end date of the promotion or due to an issue with a sponsor, make an announcement first.

The announcement of the revision to the Official Rules should also be clearly indicated in all advertising for the promotion. Make sure to let all entrants know the exact date when the change to the Official Rules goes into effect.

Be Prepared for Fallout

If you’re considering a rules change for your text to win, keep in mind that making changes can have major consequences on your promotion. You also won’t be able to control the negative feedback that you receive if entrants are not happy with your decision.

The best solution is to just make sure that you get your Official Rules right the first time and have a plan of action in place in the event that something unexpected happens.

Sweeppea’s Text to Win Official Rules Wizard can help you get your text to win up and running quickly! To get started now, see features and pricing.

Raise the Dead With a Text Sweepstakes That Brings Out Lurkers

If you’re worried about the lower levels of engagement many brands are seeing online, don’t worry. We have a few tips on how to bring out the lurkers with your text sweepstakes. 

You might be surprised to hear that most of your audience online consists of lurkers.

While lurkers aren’t bad and could actually include some of your brand’s biggest fans, it can be disheartening to plan a campaign with the thought that it wouldn’t get much response. You’d be wrong though. Sweepstakes lure them out into the open with prizes, plus there are a few extra tactics to get their attention.

Here’s how to spark some interest from lurkers and get them to interact with your text sweepstakes.

What is a lurker?

A lurker is a person who follows your brand, but never participates or engages with your content. They simply “lurk” or observe instead.

Typically, a lurker may follow a text sweepstakes promotional page or enter the campaign, but chooses not to interact with any of your follow-up or social media messages.

The ratio of engaged participants versus lurkers varies by company and campaign, but it’s safe to assume as much as 90 to 95% of your audience is in lurk mode. After all, we’re in an “always connected” world, where competition for attention is high.

Why do they lurk and what can you do about it?

There are too many reasons to list why a person would choose to lurk, but there are a few you should know about. These are the top reasons discouraging lurkers from becoming active participants.

> They don’t know what they should do.

To make sure your text to win gets a high level of engagement, focus on having a strong call-to-action. Every post, ad, email or mention should give them clear instructions on the next step. (Ex: “Text WINE to 65047 for a chance to win a trip to wine country!”)

> They don’t feel a need to contribute or fear being put in the spotlight.

In order to get lurkers to participate, focus on sweepstakes rather than contests. The beauty of your text sweepstakes is that it takes anonymous entries, so entrants will not be called out in any way – unless they win. 😉

> They don’t have time to participate, but still want to win a prize.

You’ve likely seen (or even hosted) contests asking for photo or video entries, etc. Believe it or not, that’s too much work for many fans. Unlike contests, sweepstakes don’t require any work, especially a text sweepstakes. Let them know how easy it is to participate.

> They prefer other communication channels or different types of media.

While some people might enjoy texting, others prefer to share, like, and comment on social media. Additionally, some users might prefer video.

To attract those who prefer certain channels or types of media, promote your sweepstakes in different formats. Post a live stream or video on social media, send out visual graphics with your call-to-action and write posts as well. Cover your bases essentially. You could even send questions via text during the campaign.

Also Read: How to Promote Your Text to Win Sweepstakes on Social Media

Make sure to share your content is spread across multiple platforms so that you can reach your audience in many different ways.

> They don’t feel a person connection.

Today there are more tools than ever to connect with your fans outside of sales transactions. But you might need help to make that final connection, especially if these fans are not yet customers. This is where influencers and brand advocates can step in. Highly engaged fans who are not lurkers (1% to 8% of your fans) can help spread the word. Recruit these brand advocates to help fuel participation in your sweeps.

Increase engagement with your text sweepstakes by launching your campaign with Sweeppea. To get started, see features and pricing.

Target Sponsors & Promotional Partners for Your Text to Win

Tired of offering the same prizes for your text to wins? If your next sweepstakes could use a little extra oomph, try partnering with a prize sponsor.

It could boost your campaign and give your partner some exposure – a win-win for both of you. Here are some tips on finding the right partner for your upcoming sweepstakes.

Survey Your Audience for Promotional Partner Ideas

Before you reach out to potential partners, you need to figure out which sponsorships will appeal most to your audience. Start by running a survey to collect information about your target audience’s favorite brands. You can also get a sense of what they might like by asking about their shopping and spending habits.

Then use the information gathered from the survey in your pitch to potential sponsors. This will give you a more compelling argument as to why they should partner with your business for the promotion.

Plan Ahead With These Holiday Ideas

These are some key dates coming up that you can use to plan text to win campaigns. If you want to get started, it’s a good idea to reach out to sponsors early. Here are a few companies to focus on for relevant sponsorship opportunities.

Tax Day

Tax day traditionally falls on April 15th so you should plan to launch your promotion in March. If you want sponsors for your promotion try reaching out to a:

  • Local tax service
  • Bank or credit union
  • Auto dealership
  • Day spa
  • Travel agency

The best prizes are designed to reward people once tax season has ended with cash prizes that can be used at a local business.

Mother’s Day

Mother’s Day is in May, so mid-April is the perfect time to start a promotion for this holiday. Partner with a business that spoil moms with a service or favorite product.

  • Jeweler
  • Florist
  • Candy store
  • Winery
  • Nail salon
  • Restaurant
  • Clothing store
  • Spa

Memorial Day

Memorial Day is when we remember the heroes who fought for our country.  It’s also become a time when families get together for outdoor activities. Launch your campaign in April for some traction and try partnering with companies such as these…

  • Grocery store
  • Car dealership
  • Outdoor gear store
  • Travel agency
  • Car rental company
  • Home improvement store

With the right prize sponsor or partner, you can greatly increase the success of your text to win.

Plan the perfect text to win promotion with full sweepstakes creation and administration from Sweeppea! To get started now, see features and pricing.

How to Get Prize Sponsors & Partners to Boost Success for Your Text to Win Sweepstakes

Celebrate Your Company Milestone With a Text to Win Sweepstakes

Congratulations, you’ve achieved a new milestone in your business! Naturally, you’ll want to share the excitement with your customers. Using a text to win sweepstakes to celebrate your company milestone is a great way to increase brand awareness and show your customers how much you value their support.

So which company milestones work best with a text to win? Here are 4 scenarios to consider.

1. Company or Product Anniversary

The anniversary of the day your company or product launched is always an exciting day. In fact, you may be surprised to learn just how many of your fans have been there with you from day one. That’s why the anniversary of the founding of your company or the launch of your product makes for a perfect opportunity to run a text to win.

To make things even more exciting, consider making your sweepstakes bigger and better on each subsequent anniversary. You can give away expensive prizes on special anniversaries, such as the tenth or twenty-fifth anniversary for your company.

If you would prefer to celebrate every year, you might want to try giving away similar prizes so that you give your fans another opportunity to win if they didn’t win last year.

2. Launch of Your Startup

If your company has just launched, a text to win can help you build up a following for your brand online. Your sweepstakes can attract new followers and connections, allowing you to more easily build a customer list.

Make sure that you also invite your text to win entrants to receive newsletters and other promotional offers during the entry process.

Also Read: Announce Winners to Help Promote Your Sweepstakes

3. New Product or Service Release

Running a text to win at the same time as the release of a new product or service will give it greater exposure. The text to win sweepstakes will get people talking about your brand and will also help them  associate your brand with the new offering.

4. Change to Your Brand Image or Offering

If you’ve made updates to your logo, brand identity or to your platform /service, this is another perfect opportunity to run a text to win. It’ll boost awareness about the change with existing customers, while also catching the attention of new customers who might have not considered you before.

As a bonus, you can also use the text to win as an opportunity to get feedback from your customers about the changes you’ve made.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.  

How to Celebrate Your Company Milestone with a Text to Win Sweepstakes