Case Study: Lay’s Text-to-Win Flavor All-Stars

Lay's Text-To-Win Sweepstakes

Lay’s Case Study from Sweeppea

A national snack brand has reintroduced three new chip flavors and is giving fans the opportunity to earn rewards with a text-to-win.

  • Objective: To increase product sales and improve market share through modern marketing channels, such as social media and SMS. Frito-Lay is also using the promotion to help increase brand loyalty by nurturing more passionate followers through campaigns that are designed to appeal to customers’ unique snack flavor preferences.
  • Prize: $100 cash awarded in the form of a check payable to each winner.
  • Grand Prize: Lay’s(R) for a Year, which consists of 52 coupons that are each redeemable for one bag of Lay’s(R) brand chips.

Want to market your brand with a text-to-win campaign? Reserve Your Sweepkey now to get started in 10 minutes or less.

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