Lay’s Case Study from Sweeppea
A national snack brand has reintroduced three new chip flavors and is giving fans the opportunity to earn rewards with a text-to-win.
- Objective: To increase product sales and improve market share through modern marketing channels, such as social media and SMS. Frito-Lay is also using the promotion to help increase brand loyalty by nurturing more passionate followers through campaigns that are designed to appeal to customers’ unique snack flavor preferences.
- Prize: $100 cash awarded in the form of a check payable to each winner.
- Grand Prize: Lay’s(R) for a Year, which consists of 52 coupons that are each redeemable for one bag of Lay’s(R) brand chips.
Want to market your brand with a text-to-win campaign? Reserve Your Sweepkey now to get started in 10 minutes or less.