Text-to-win is delivering some big returns for all brands and industries, so it’s no surprise that beer wholesalers and breweries are looking to get in on the action!
In fact, it is one of the best ways to build your brand with a targeted audience that is already excited about your products.
Here are a few clever ways to help breweries or wholesalers sell more beer while also getting fans engaged with text-to-win.
Pitch the Program to Retailers
Retailers are always looking for ways to promote products in-store and engage customers with fun and exciting promotions. Retailers can use your text-to-win to place new displays, ads in shoppers and more importantly, make an order.
Do a Text-to-Win During a Live Event
Ask fans to interact with your text-to-win campaign while they’re attending a live event, such as a sports game or concert. You can ask them to opt-in to your campaign for a chance to win free swag, backstage passes or food!
Send Winners on a Brewery Tour
Old Bust Head Brewing Company is a local brewery specializing in Virginia craft beer. They recently held the “International Gold Cup Races” Sweepstakes in order to offer a North Rail Car Pass to the International Gold Cup Races to the winner.
However, a second prize that breweries might want to duplicate is that they also gave away a tour and tasting at the Old Bust Head Brewing Company Taproom.
By allowing people to enjoy an experience at their brewery, Old Bust Head was able to get their mobile subscribers excited about their brand and interested in visiting the brewery itself.
Give Away Complementary Products
Customers love free stuff! If you want to increase engagement, do a giveaway. Offering a chance to win a trip to a music or sports event, is a great way to attract the attention of your fans.
You can offer a chance to win tickets, or give away items that are related to your beer products, such as the “SATURDAY DOWN SOUTH” GEAR sweepstakes that Bud Light recently held.
With branded merchandise, you can keep your beer company in the minds of your customers and also get more business through word of mouth advertising.
Keep the Updates Coming
Once you’ve got your mobile customers from your text-to-win campaign, you can also boost your sales later on by sending messages to both winners and non-winners.
Sending news about new brands or beer varieties can bring in more sales from customers who already love your products.
In this way, you can keep your fans engaged, build more recognition and loyalty for your brand, while increasing your sales.