Bud Light Runs Text-to-Win During Football Season
Bud Light beer offered a text-to-win for football fans to win a tailgate package. As a nationally recognized brand, Bud Light doesn’t really need to increase brand awareness. In this case, it’s affiliating itself with NFL football games and offering something its customers want. What better way to amp up the excitement and stay top of mind during football season?
- Objective: To increase product sales and remind fans it’s the beer of choice during football season.
- Prize: A 6’x4′ tailgate trailer with a 30-amp breaker panel, coaxial outlet, 2000 watt portable inverter generator, grill mount, grill with cradle, TV mount, 32″ LED HD TV, portable satellite system with one receiver, 38″ 5.1 soundbar system, 10′ HDMI cable, and one cooler.
- Results: Thousands of participants entered.