Posted on

How to Pick a Relevant Prize for Your Sweepstakes

Wondering how to choose a relevant prize for your sweepstakes? Here’s how to do it.

First, you need to make entering your sweepstakes worth your subscribers’ time. After all, who’s going to provide their information for a prize that doesn’t excite them?

If you want to see a great response to your sweepstakes, here’s how to pick a relevant prize.

Give Away the Latest Tech Gadget

If you’re looking for something people will really want, the latest tech gadget is the perfect choice, as long as it’s relevant to your business. Keep in mind that the prize is the main thing that will impact the number of entries your sweepstakes receives.

A trending product is a great way to make your sweepstakes go viral. Everyone loves to have the latest tech gadgets, especially before they hit the retail stores. So if you can make a deal to get them on pre-order, even better!

Choose a Prize That Appeals to Your Audience

If you are looking for prizes that are guaranteed to be a hit, they need to appeal to everyone in your audience. Some examples are:

  • A year’s supply of your product where the customer chooses the flavor, size, color, or other product attribute
  • A vacation to a location of the winner’s choice
  • A gift certificate

These prizes all work because they not only cater to the desires of your audience, they also offer choices. If you want your prize to be successful, don’t put restrictions that could potentially turn people away.

Find a Complementary Prize

If you can’t give away your product, then you should find a complementary one. The beer brewery, Deschutes Brewery took this approach when they unveiled their “Yeti Cooler” Sweepstakes.

Each winner of the sweepstakes received a Yeti “Roadie” Cooler, which makes it a lot easier to keep their Deschutes beer products cold! Another reason this works is because Yeti coolers are premium coolers and very desirable.

Kendall-Jackson gave away Big Green Egg grills, another premium and trendy product, to help sweepstakes winners plan the perfect summer barbecue. Wine and grilled food, who doesn’t want that?

Think about the accessories that complement your product and it’ll be easier to find some ideas for prizes to give away. Make it more convenient for your subscribers to enter with a text-to-win as well. They’ll be happy to enter for the prize and you’ll be rewarded with sweepstakes entries!

Reserve Your Sweepkey now to get started with your text-to-win campaign. If you have questions, contact us and we’ll be happy to help!

Share this article!