Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record

Cricket Wireless Uses Text Sweepstakes to Promote Guinness World Record Attempt

It’s one thing to attempt to win a Guinness World Record (TM). It’s another to win it. Enter Cricket Wireless with The Tale of Merrier Carrier campaign online. Using text-to-win and social media, Cricket promoted its attempt to win the title for the Longest Non-TV Promotional Advert/Commercial. And it won!

This was a 24-hour livestream on YouTube with celebrity appearances, musical performances, as well as live demos on beauty, decor and more. It was a very creative way to gain attention online, with several channels used for promotion, including a text-to-win with prizes. See their media room for information.

Objective: Create a sweepstakes to help build excitement for their attempt at a Guinness World Record.

Result: This helped them build momentum and gain a mobile database of fans leading up to the day they set the World Record!

We can’t guarantee a world record with your text-to-win, but we promise it’ll be the easiest campaign you’ve run!

Reserve Your Sweepkey to start your own campaign today.

Print Friendly, PDF & Email

Share this article!