Case Study: S. Rosen’s Consumer Product Company Offers Hockey Tickets in Text Sweepstakes

Consumer product company uses text sweepstakes to get endcap space, offer sports tickets as prize.

Consumer product brands like S. Rosen’s Baking Company often use promotions to not only promote their brands, but to also get special display space in store. In this case, their text-to-win offered a fun prize for customers (tickets to a pro hockey league game) and more attention with endcap space. As a business or a customer, what’s not to love?

Oh and did we mention our new Official Rules Wizard makes it easier to create rules? It’s one of our text-to-win’s features  they loved most.

Objective:

  • To create a fun and engaging text sweepstakes to promote the brand and its bread products.
  • To gain preferential end-cap shelf space and product positioning at Jewel-Osco Supermarket and other retailers.

Results: Hundreds of participants entered.

Prize: Two prizes: Two tickets to an NHL hockey game in Chicago or a catered viewing party for up to 12 people with a professional hockey swag bag.

Client said: “We chose Sweeppea because we liked the Official Rules wizard feature.”

Start your own text-to-win by reserving your Sweepkey.

Print Friendly, PDF & Email

Share this article!