5 Holiday Sweepstakes Ideas for Your Text-to-Win

Retailers Can Show Their  Text-to-Win Offer on Their Store's Display Windows
Retailers Can Show Their Text-to-Win Offer on Their Store’s Display Windows

The holiday season is around the corner! 

Which means it’s time for you to start working on your company’s holiday text-to-win sweepstakes.  If you  aren’t sure what type of sweepstakes to run, don’t worry. We’ve got you covered.

Here are 5 holiday sweepstakes ideas you can launch now for your text-to-win:

1. Text-to-Win for Members or Customers Only

If you have customers and followers that interact with your brand via a specific marketing channel, you can create a mobile sweepstakes just for them. It can be an extra bonus for joining your list, group or club or can be an incentive for your membership drive or campaign. Another option is to give customers a chance to win as a “thank you” for their business. Make sure they know it’s an exclusive opportunity and let new visitors know there’s an extra perk to being a loyal customer.

This is a great way to build a mobile holiday sweepstakes quickly, especially since you already have an audience that likely wants to participate.

2. Holiday Countdown Sweepstakes

Host a holiday countdown sweepstakes in the final days leading up to the holidays this year. In this format, you can give away multiple prizes to lucky winners. These kinds of multi-day sweeps with a new winner each day can build more excitement and attract more fans to your brand.

3. Instant Win Sweepstakes

Everyone loves winning right away and you can capitalize on that excitement with an instant win sweepstakes. Believe it or not, this can be run by text. Just set when the winner will be chosen in advance and it will happen automatically. For example, award instant winners every 50 entries or award one winner at entry number 250.

4. Procrastinator’s Christmas or New Year’s Eve

With a little humor, you can set yourself apart with a sweep right after the holiday. A local group used to have a Procrastinator’s New Year’s Eve party every year. It was a great success because it didn’t compete with other events on the actual holiday. Try a similar technique and have a little fun with it.

5. Sign Up and Win Sweepstakes

The holiday season is a great time to attract new customers.  Even a simple sign up and win sweepstakes will grow your subscriber list and make your offer available to a new audience.

If you haven’t already considered specific holiday promotions for your business, other than coupons and discounts, these 5 holiday sweepstakes ideas are easy to launch in our text-to-win platform. Sign up or contact us for help.

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