Do you have a promotional strategy for your text-to-win?
If you want to see results quickly, plan out your moves before your mobile sweepstakes launches.
Here are 5 promotional ideas to boost your reach online and gain more entries for your text-to-win:
1. Influencer Outreach
Know any influential bloggers or personalities in your space? Have them help you get the word out to their social networks to leverage reach. If you don’t know influencers, don’t worry. There are millions of bloggers who write about various products and industries, so it shouldn’t be hard to find at least 5 or 10 to reach out to.
Write a personalized email to each one about your campaign. Then, ask them to announce it on their blog or social profiles in exchange for free product or a major discount.
2. Email Your Subscribers
Send an email out to all of your subscribers to let them know that your sweepstakes will launch soon. You can give some hints about the prize available to get them excited. As soon as your mobile sweepstakes goes live, you should notify them via email.
3. Issue a Press Release
While you shouldn’t expect CNN to knock on your door, a press release can help you announce your sweep not only to the media, but also to consumers themselves. Releases can help bring traffic to your website and may even boost your search rankings. Both of these things will attract more entrants to your mobile sweepstakes.
Send out the press release on the day your text-to-win goes live.
4. Make a Teaser Video
If your mobile sweepstakes involves an expensive prize, make a teaser video to build the excitement. If the prize is a vacation, for example, try to get shots of the location from the prize destination. There may even be stock video. Be sure to include instructions on how to enter in your video or accompanying text!
5. Find a Prize Partner
If you want to attract as many entrants as possible, don’t go it alone. Find a related business to partner with and offer a bigger prize to both of your audiences. It’s a win-win with double the exposure. Remember to choose a company that is related, but not a direct competitor.