The California Cider Company, makers of Ace Cider, partnered with Sweeppea to launch their text to win sweepstakes promotion. The campaign entailed an in-store sweepstakes across multiple retailers with the goal of gaining preferential retail floor space for the product and to promote the brand’s new flavor offerings.
Ace Cider increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays (see photos below). These end caps and displays help gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.
To create a fun and engaging text to win sweepstakes to promote the brand.
To gain preferential end-cap shelf space and product positioning with retailers.
Increase orders from retailers
Case orders increased from Safeway and Albertson’s Supermarkets
Hundreds of participants entered
Prize: Thirteen (13) ACE Beachcruiser bikes. Approximate retail value (ARV) of prize(s) is $3000
Every business wants happy customers. But how many businesses can say their customers are truly excited about their promotions? As marketers, we have that unique ability with sweepstakes. So, if you want your customers to feel like they’re on cloud nine when they think about your business, you should run a text to win sweepstakes.
Here are 4 ways a text to win makes customers happy.
1. I Won!
Everyone loves to win. It’s even better when they have your business to thank for awarding them a big prize. If you want your customers to get excited about your business, giving away awesome prizes as part of a sweepstakes is sure to attract plenty of attention.
A sweepstakes gives you a chance to give back and helps to show your appreciation for the customers who keep you in business.
2. Come Join Us!
No other promotion says “come join us” like a free giveaway to potential customers. Running a text to win sweepstakes is not only an opportunity to engage your existing customers, you can also use it to attract new customers to your business. By advertising your text to win, you can ensure the first interaction customers have with your business is a positive one.
Who can resist getting excited when they get a free prize? Once you have their attention and have made them happy, they’ll be more open to seeing what else your business has to offer.
3. That’s Just What I Wanted!
A sweepstakes is also a great opportunity to connect with your customers. After the sweepstakes ends, you can follow up with those who expressed interest. You can also get information or ask questions to find out their likes and dislikes. This will help you offer promotions that are tailored to their interests, and more.
By engaging with your customers after the promotion, you can create a more personalized customer experience that will better meet their needs in the future.
4. Let’s Connect
No customer wants to do business with a company that treats them like they’re a walking dollar sign. A text to win can open communications in a way that goes beyond the sale. While the’re entering your sweepstakes, you can speak with them about it and connect with them on social media, in store, by email and online. It can help humanize your brand.
While prize winners will be beaming with happiness, your other customers will also be happy to know they are in the hands of a brand that shows their customers matter.
Make your customers fall in love with your business with a text to win from Sweeppea! To get started, see features and pricing.
We’ve been fortunate to get a closeup view of the promotion for a blockbuster superhero movie, as Sweeppea ran the text sweepstakes.
After watching the success of the promotion, and seeing the movie itself, we realized there were good marketing leadership lessons. Here are a few…
Consistency brings rewards.
When our superhero’s mother decides to return to Atlantis to protect the family, his father vows to visit the pier each day at sunrise to await her return from the sea. After many years, his discipline is rewarded when she returns to him.
Whether you’ve been in business for 20 years or only 2, marketing consistency and discipline should remain just as constant throughout. All marketing efforts should convey the same core values, the same branding, and the same commitment to serving your customers.
Fulfill your goal or complete the quest to achieve success.
To gain the respect of his people and to ascend the throne, our hero had to find and wield the sacred Trident of Atlan. This was a long journey, with many challenges along the way, before reaching success.
In the same way, your company must fulfill its own quest. This means all campaigns, even sweepstakes promotions, should have individual goals that work towards reaching the overall goal for your business. Only then can you see (and measure) success.
Go beyond personal (or business) gains. Make it a win for all, including customers.
Our hero is ultimately the one true king of Atlantis because of his courage and readiness to protect the people of both land and sea.
Similarly, your marketing efforts can’t be solely self-serving. Part of your business’s mission is to serve and provide for its customers and, more broadly, the community in which it operates. Be transparent about the fact that you have more than your own interests in mind.
These lessons are a good reminder of the values deemed important, both in business and in life.
To promote the latest blockbuster superhero movie, a studio used Sweeppea to offer a chance to win tickets. This SMS text sweepstakes ran during episodes of the Big Bang Theory—a great audience match for the movie.
Entrants got a chance to win a trip to California to attend the movie’s Hollywood premiere, as well as daily cash prizes and movie admission tickets.
There were multiple entry methods, including text and web, but the majority (80%) entered via text once they saw the message on-screen. In fact, thousands of participants entered per minute during the airing of the show.
The lucky grand prize winner attended the premiere in Hollywood, while many daily winners won cash prizes and movie tickets.
Overall, it was a highly successful text sweepstakes, that ran on the Sweeppea’s platform.
To promote the movie
To build excitement and awareness before the movie’s December debut
TV show tie-in with Big Bang Theory
Website and Social Media promotion
More than 50,000 participants entered
Thousands of new emails were collected
Prizes: The Grand Prize winner received a trip for two to Los Angeles to attend the Hollywood premiere, plus $1,000 cash. Daily prize winners received $500 gift cards and 2 movie admissions.
If you’re looking for a social platform to promote your text to win, consider Instagram first. In the past few years, Instagram has grown in popularity given that it’s primarily used posting photos and videos.
On the other hand, Facebook has declined in popularity compared to Instagram because it’s too complicated to use and younger users don’t want their content to be seen by parents.
While you might’ve considered Facebook as the primary social network for promoting your text to win, you can actually get better results with Instagram. Here are 5 reasons why Instagram is the best place to promote your text to win.
1. Instagram Is a Mobile-First Platform
As a result of Instagram being a mobile-only platform in its early days, it’s no surprise that Instagram continues to deliver a higher quality mobile experience than Facebook. Given that 80 percent of social media content is consumed via mobile devices, Instagram gives you a significant advantage in promoting you text to win as compared to other social platforms like Facebook.
2. Instagram Is Growing in Popularity Among Gen Z and Millennials
The Infinite Dial study from Edison found that Facebook usage declined sharply among younger Millennials and Gen Z users as Instagram and Snapchat usage increased between 2017 and 2018. As of 2018, 22% of social media users between ages 12-34 were reported to use Instagram the most out of all social networks.
3. Instagram’s Stories Feature Is #1
When Instagram decided to implement the “stories” feature, it quickly took off and became much more popular than Snapchat’s version. Instagram’s version is also much more popular than Facebook Stories given that the integration between Facebook News Feed and Facebook Stories isn’t as well-developed.
As Facebook’s display algorithm for its News Feed has evolved, it’s now nearly impossible for businesses to achieve organic reach on the platform. In contrast, Instagram has been a lot more friendly to brands overall whereas Facebook prefers that brands only use Facebook Ads. Users are also much more willing to engage with branded and sponsored content on Instagram than they are on Facebook.
Here is an example of a branded Instagram post that our client HIPPEAS used with their Summer of Love text to win:
5. Content Discovery Is Easy on Instagram
Instagram users rely on hashtags on the platform, which has made it easier for users to discover content that they like. The platform also offers an Explore tab which categories photos and videos into different topics.
Promote your brand with a text to win from Sweeppea! To get started now, see features and pricing.