Text-to-Win sweepstakes are evolving as marketers increasingly turn to new ways to promote their campaigns and reach consumers on their mobile phones.
As social media and advertising technologies evolve, new options become available. If you’re planning to run a text-to-win sweepstakes, promote your campaign on the channels likely to attract the most attention from your subscribers, while spending the least in advertising.
Here are a few cost-effective options for the best results…
On Your Website
Your website is a great place to advertise your text-to-win since it’s a brand hub that your customers and prospects already visit. If you haven’t set up a landing page or area for your mobile sweeps campaign, do it now.
A dedicated landing page is recommended because visitors can share it via email and social media. This will help you attract customers who aren’t already subscribed to your list.
Don’t forget Sweeppea offers an online entry form to help you collect entries. This can be used as your landing page. For example, your page can host a graphic and description and link to the sweeps entry form.
In Social Media
Facebook, Twitter, Instagram and Pinterest are all great options for promoting your sweeps because users that frequent these sites love visual content. Design a creative graphic for your campaign and to lead them to your sweeps entry page.
You can also set up a dedicated hashtag for your mobile campaign that includes your brand name or the sweepstakes name. This is especially important for Twitter and Instagram.
While receiving social shares is a good thing for your sweepstakes, paid social advertising will help maximize the reach of your post. With organic reach in the Facebook news feed now significantly reduced, brands need to pay-to-play in order to receive the viral results that social media platforms can offer.
Don’t forget email as it’s certainly not dead! Send an email dedicated solely to your text-to-win campaign and entice subscribers to enter or add a segment or banner offer your call -to-action “Text WIN to 65047 to enter…”
While these ideas will help you start your promotions, don’t forget about sharing your campaign after it has already begun. Text-to-Win sweepstakes give brands plenty of content for regular updates to their owned promotional channels: news about daily winners, updates on available prizes, reminders about campaign end dates. All of these items can be promoted and shared to maximize the reach of your campaign.
Learn more about how to reach your audience with a text-to-win sweepstakes. Contact us or call us at (305) 505-5393 for help.