King’s Hawaiian and Publix Supermarket Case Study from Sweeppea
A national food brand teamed up with the Falcons football team to offer a text-to-win in supermarkets.
- Objective: To boost product sales, improve retail space awareness and product positioning for King Hawaiian’s products.
- Prize: $100 Publix Gift Card.
- Grand Prize: Paid Trip to the Pro-Bowl in Orlando, FL.
- Hundreds of participants entered daily.
- Adding text-to-win increased entries by 35 times compared to sweepstakes of the previous year
- Nearly 100% store participation with front lobby displays
- Client says: “We had awesome results from our sweepstakes. We really think Sweeppea had something to do with that. We will definitely propose to clients that we use Sweeppea in future sweepstakes!”
Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.