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Text to Win Features You Might Not Know About

Text to Win Features You Might Not Know About

Even if you’ve used Sweeppea to run a text to win campaign before, chances are good you don’t know about everything the platform has to offer. Turns out, these features can actually help you get started faster and maximize your results.

Here’s a round up a few of Sweeppea’s most helpful features…

Official Rules Wizard

All sweeps must have rules in order to be legal. Our Official Rules Wizard allows you to set up all of the basic rules you need to run your text to win, including the prize description, drawing date, eligibility, and liability clauses. You also have the option to upload your own rules.

We always recommend consulting with an attorney, but the Official Rules Wizard can get you up and running faster, with a draft you can use as a starting point.

Web Entry Form

When you run a text to win, you are required by law to have an Alternative Method of Entry (AMOE), which gives people the option to enter your sweep without having to make a purchase or agree to text message charges.

To help you meet this requirement, Sweeppea offers the Web Entry Form. While the web entry form is useful simply for getting new participants to sign up, it also has another added benefit: data collection.

With the Web Entry From, you can gather additional data from your participants, including their email addresses, names, date of birth and other data so you can build a list of prospects for future promotions.

Also Read: Text Sweepstakes: Is No Purchase Necessary Really Necessary?

Reporting

Sweeppea’s campaign data reports allow you to get metrics on your campaign including total participants, click-thru on links, opt-outs, total texts sent vs received, demographic information, geo-location and maps.

You can also track your conversions from the entry page and traffic sources to help you uncover which marketing channels are delivering the best traffic for your campaign.

We make it easy for you to keep track of your campaign, even when you aren’t logged in, with monthly activity reports sent to your inbox. We also offer a Participants List Download, which includes over 15 data points about the participants in your campaign.

What else is included? To get to know Sweeppea and start your text to win, see features and pricing.

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Knock, Knock. It’s the Sweeps Police. How to Keep Your Text Sweepstakes Out of Trouble

Knock, Knock. It's the Sweeps Police. How to Keep Your Text Sweepstakes Out of Trouble

Do you want your text sweepstakes to be successful? A surprising number of business owners still don’t follow the rules when it comes to text sweepstakes. 

Avoid legal headaches and take this advice. Here, we cover common issues to help you keep your text sweepstakes out of trouble and away from the attention of regulators.

1. Always use official rules… and don’t change them once the sweep begins.

When it comes to official rules, always have official rules in place before you start your first campaign. While Sweeppea has templates available for you to use, it is best for you to have an attorney review your rules as well. This is to ensure you have covered all potential risks to your business.

Another important thing to keep in mind is that you should never change the rules once your sweepstakes begins. Not only will changing the official rules cause confusion for your entrants, it could also open you up to legal liabilities.

2. Follow rules for sweepstakes AND text messaging.

Being aggressive in your marketing efforts might usually be a good strategy to boost your sweepstakes. But not so fast… follow the rules so you don’t land in hot water with the FCC or the FTC.  

The FCC regulates SMS programs under Telephone Consumer Protection Act (TCPA) in the U.S. You’ll need to understand how these laws apply to your campaign and the disclosures you’re required to make.

Keep in mind also that certain industries and states have their own rules for sweepstakes as well. Alcohol brands, for example, have to get their sweeps pre-approved in certain states.

Also read: Are You Complying with the Rules of Text Message Marketing?

3. Make sure to bond or register your sweep when it’s required.

Some states require you register your text sweepstakes if the prizes are valued over a certain dollar amount. This is why we encourage clients to keep prizes under $5,000 in value. Check to see if you have to bond your sweepstakes. Keep in mind that these states also have an advanced deadline for taking care of these issues, so make sure you don’t leave things until the last minute or it could derail your entire campaign.

4. Understand what “no purchase necessary” really means.

While the spirit of sweepstakes involves free entry, the phrase “no purchase necessary” doesn’t actually mean that entrants can’t buy something in order to enter. For new products or brands with loyalty programs, you can actually encourage a purchase with entry, as long as you also have a free method of entry (AMOE). A Sweeppea text-to-win can also act as an AMOE.

Take this advice to heart. By following a few rules, you can benefit from the advantages of running a text sweepstakes, while avoiding any legal issues.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

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Holiday Promotion Ideas for Your Next Text Sweepstakes

Holiday promotion ideas for text sweepstakes

Want to fit in a last-minute holiday promotion? We realize it happens and have put together some ideas for holiday text sweepstakes promotions you can still run this year. Take a look at 5 ideas that are sure to resonate with your customers.

1. What I Really Want for Christmas Sweepstakes

The holidays are all about giving, but sometimes we miss out on getting something for ourselves. This year, you can give your customers a chance to get the gifts they really want by offering them a prize of their choosing. You can offer to fulfill their “wish list” or registry of favorite things at your store or site, offer a collection of items they can customize or simply give prize options they can choose from (Ex: choose from our new line of iHome tech gear of up to $500).

2. Black Friday Online Shopping Spree

Most people are looking for a way to beat the crowds on Black Friday. So why not give them an advantage by offering an early Black Friday online shopping spree? They can enter your text sweepstakes to win a $500 shopping spree. Let them choose items the day before to ensure they get what they want.

To boost exposure for your brand once the text sweepstakes has ended, encourage them to share all of the cool items they got from your store on social media.

3. Multi-Day Giveaway

What better way to keep the excitement going all season long than to host an ongoing text sweepstakes with daily and weekly prizes?

To make sure entrants continue to participate and to draw in new entrants, offer bigger and better prizes each week until the holiday season is over.

4. Holiday Party Sweepstakes

With all of the holiday festivities going on, why not host your own or offer to host an event for the winner?  They’d get exposure to your products or services whether you host your own in-store event or take the party to their home.

From an in-store concert to a chocolate tasting, you can create an exclusive holiday event for a few winners and their friends or families. Another option is to giveaway a holiday party package with a catered meal and entertainment at the winner’s home. This can work as a New Year’s party as well.

5. Post-Holiday Getaway

Let’s be honest–the holidays can be stressful. To give your customers a much-needed break, offer a post-holiday getaway. A spa day? A weekend cruise? The idea is to let them wind down and relax in your venue or with an experience that includes your product or service. This is a great way to get exposure for your brand and can result in a shared experience on social media.

Create your holiday text sweepstakes results with Sweeppea. To get started now, see features and pricing.

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How to Choose the Right Sweepkey for Your Text to Win

Sweepkey

A text to win is a mobile version of the commonly used sweepstakes campaign. Participants enter by sending a text message with a Sweepkey, such as “MIAMI,” to a 5 to 7-digit number or short code.

If you want your text to win to be successful, you must make sure that your Sweepkey is easy for entrants to use. Here are some tips on how to choose the right Sweepkey.

Brand Your Sweepkey With Your Brand or Product Name

Branding your Sweepkey with your brand or product name not only makes it easier for entrants to remember, it also associates your sweep and the prizes with your brand. After all, you want to use your text to win to promote your brand or product, not just to give away free prizes.

To further emphasize the branding, you should include your Sweepkey in any outbound text messages you send out during the campaign. “Miami” is the Sweepkey in this example: “MIAMI: Thanks for entering! Although you didn’t win today, visit our site and use code 15OFF for 15% off with our thanks!”

Also Read: Tips for Success on Your First Text to Win

Make it Easy to Remember and Type

Choose a Sweepkey that is easy to remember and is phonetic. This is especially important if you will advertise your text to win using print or in-store advertising or radio advertising where entrants might be challenged to remember your Sweepkey in order to enter.

Choose a word, such as “ORANGE,” rather than a made-up word or a sequence of letters to avoid confusion. Spaces aren’t accepted by the system so choose one word or a combination that still makes sense when seen as one word, such as “TECHSTORE.”

Plan for auto-correct as well. Don’t select a word as a Sweepkey that is almost always auto-corrected by smartphones.

Make sure that the Sweepkey is short enough for a mobile user to engage with. Keep in mind that your entrants will be entering your text to win on the go. Using a long Sweepkey only increases the risk of a mistake by your entrants.

The simpler and catchier your Sweepkey, the better. If you want maximize the number of entrants to your text to win, choosing the right Sweepkey is the first step.

Build a better text to win with Sweeppea. To get started now, see features and pricing.

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How a Social Media Sweepstakes Differs From a Text to Win

How a Social Media Sweepstakes Differs From a Text to Win

Are you comparing the value of a text to win versus a Facebook sweepstakes? Running a social media sweepstakes is actually very different from a text to win campaign. Here are a few basic differences that can help you decide which option is best for promoting your business.

Facebook Isn’t Free

Many people still have the misconception that you can simply create a page on Facebook to promote a business for free. Unfortunately, that’s no longer true.

If you want potential customers to see your sweepstakes, you’ll have to pay for advertising. And if you don’t have a decent budget for advertising, you shouldn’t expect to see much traffic to your page or your sweepstakes since Facebook drastically reduced organic reach for business pages several years ago.

Also Read: How to Promote Your Text to Win Sweepstakes on Social Media

No Control Over Timing

When you post to Facebook, you have little control over the time and date when someone actually views your post. That means that you could send out a post at a specified time but your target audience might not read it until hours, or even days, later.

In contrast, research shows that a majority of mobile phone users read text messages within 3 minutes of receipt. This means you can actually send out time-sensitive content during or after your text to win that most of your entrants will act on right away.

Facebook is the Gatekeeper to Your Sweepstakes

Like every other social platform, Facebook is for registered users. And while it’s popular, there are still many people who aren’t on it and won’t be able to participate in your sweeps. You might even be surprised to know that some members of the Millennial and Gen Z generations avoid Facebook because their parents are on it!

In contrast, a text to win campaign can work on every mobile phone. Since SMS text is a basic feature of all mobile phones, you can be sure of reaching a majority of your audience. 

You Don’t Have Your Audience’s Full Attention on Social Media

Most users on Facebook and other social sites are trying to catch up with friends, read the news, and watch funny videos. Your brand messages may get lost in the news feed–if it appears at all.  

In contrast, text to win can be promoted in any environment (yes, including social media). You might have signs in store, messages in your emails or ads and elsewhere. You have a little more control and once someone enters, you’ll have their full attention with each text message. If you want a captive audience, text to win is the way to go.

Reach your audience with a targeted text to win campaign. To get started now, see features and pricing.

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Top Prize Ideas for Your Text Sweepstakes

Top Prize Ideas for Your Text Sweepstakes

Are you struggling with coming up with a prize for your text sweepstakes? There are options available that will entice your customer base. Here are some of the top prize ideas for your text sweepstakes to help spark your creativity.

Memorable Experiences

With Millenials, experiences are highly prized. A study by the Harris Group found that 72% of millennials prefer to spend money on experiences vs. material things. Can you create an experience that includes your product or service? Experiences can range from private tours or a private tailgate party with DJ (like the one offered by Bud Light) to closing off an entire water park for you and your closest friends or an adventure trip (see below).

Upgrades

Instead of thinking of an entirely new prize to offer to your text sweepstakes entrants, why not simply upgrade them on your existing products or services? By offering free access to the full version of your product or service, you’ll get feedback from potential customers while also ensuring that the majority of entrants to your sweepstakes are genuinely interested in your business and aren’t simply signing up in order to win a generic prize.

Sports Memorabilia

Does your customer base include some of the hometown team’s most dedicated fans? If so, you should consider giving away sports memorabilia as a prize for your text sweepstakes. Sports memorabilia makes a great prize because it is usually a one-of-a-kind prize that fans will be happy to share via social media.

In fact, Washington Gas & Light Energy gave away autographed Washington Wizards Memorabilia as a part of its company’s re-marketing efforts. By announcing the prize during the game, the company was able to capture the attention of its audience and open the channel for post-event text message marketing offers.

Also read: Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Trips and Vacations

Offering a vacation or trip is a tried and true prize option for a text sweepstakes. Many companies have taken this approach. However, offering such a prize should be done with careful consideration to ensure the trip closely aligns with your brand and you aren’t actually offering a prize that will be so expensive to fulfill that it actually subtracts from your campaign ROI.

But if your goal is to attract potential and repeat visitors to a particular area, this strategy can be highly effective. In fact, the Florida Keys & Key West Tourist Development Council used this strategy when it offered a chance to win a trip to  the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest.

Also read: Rocking the Conch Republic: Results of Our Text-to-Win Sweepstakes for the Florida Keys & Key West

The key to choosing a great prize for your text to win sweepstakes is creativity and relevancy. It should be highly relevant to your business. With the right sweepstakes prizes, you can drive major results for your business.

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The Importance of Analytics From Your Text to Win

The Importance of Analytics From Your Text to Win

Today’s marketers love data. After all, analytics and campaign data can provide meaningful insight into their businesses.

But what kind of data or analytics can you get from a text to win campaign? And why do you need it?

Here is what you can expect from your text to win and 4 things you can do with your analytics data.

Why Do You Need Analytics?

The reasons why you need analytics in the first place boil down to 3 big ones:

  1. To measure and track your results across time.
  2. To understand your subscribers’ interests and behaviors that lead to engagement and ultimately sales for your company.
  3. To improve the sales funnel you use to convert text to win subscribers into valuable customers.

Sweeppea Campaign Data Reports

Sweeppea offers campaign data reports to provide you with greater insight into your text to win participants’ behaviors:

  • Participants Profile Reports. This is a breakdown of your participants and includes a variety of demographic data points: age, gender, city, device, etc. It is also available as a downloadable list.
  • Performance Insight Reports. These reports display the conversion rate from the entry page, including visitors versus completed entries, traffic sources for your web form, and top 10 geographic regions.

With detailed data about your campaign performance and participants at your fingertips, use this information to:

Improve Your Marketing Materials

By reviewing your campaign opt-in rate, you can see how users are responding to your marketing efforts. Given the demographics data provided by the participants profile, you may find it necessary to adjust your target audience to improve results next time.

Localize Your Campaign

Use the analytics data from your campaign to determine if your text to win is meeting your ROI expectations as you target a specific region.

Ramp Up Your Paid Advertising

If you are using pay-per-click (PPC) advertising, other online advertising or even traditional advertising to drive opt-ins, your campaign traffic sources report will help you uncover your best performing ad vehicles.

Segment Your List

Take a cue from your email marketing strategy and don’t just blast offers to your entire audience. Use the demographics data to target your follow up messages to make them more personalized and useful to your participants.

Track the results of your text to win with Sweeppea’s campaign data reports. To get started now, see features and pricing.

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How to Follow Up With Text Sweepstakes Entrants for Better ROI

How to Follow Up With Text Sweepstakes Entrants for Better ROI

Your text sweepstakes has helped you build a list of mobile subscribers. If you’re thinking you should follow up with them right away, you’re right.

You need to act fast to starting building relationships with your entrants before they forget they entered your sweepstakes in the first place. Here are some strategies you can use to learn how to follow up with entrants for better ROI.

Notify Winners Immediately

Once you have drawn the winner(s), you should notify them immediately and provide them with a date by which they must respond in order to claim their prizes. Having the mobile number makes it easier to contact winners and get them the prize, which reduces headaches in the long run.

Also Read: Tips for Success on your first text to win

Offer Consolation Prizes

Don’t leave non-winners feeling left out. Sending a thank you message with a small consolation prize to those who didn’t win can go a long way to increasing goodwill and boosting potential sales.

A consolation prize could be a coupon or a discount. Your subscribers will appreciate the fact that you’ve offered them something and this will make them more receptive to future texts as well. Just don’t forget to mention in your disclaimers at the onset that they’ll get marketing texts as well.

Offer More Chances to Win

Your subscribers would love the opportunity for another shot at a prize. So if there’s another giveaway in the future, let them know how they can re-optin or enter the other sweepstakes.

Stay Consistent

If you’ve promised to follow up with your subscribers periodically, stick to the schedule. Consistency is key. Take care not to overwhelm them, but still keep them engaged and help them remember your brand.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

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Text Sweepstakes: Is No Purchase Necessary Really Necessary?

Text Sweepstakes: Is No Purchase Necessary Really Necessary?

 

We all know that companies don’t run text sweepstakes just because. In fact, they do it for a multitude of reasons but mainly for financial gain. As a result, when you run your text sweepstakes you must take care to ensure that it’s actually legal.

Here’s how to decide if no purchase necessary is really necessary.

Scenario #1: You only want customers to be able to enter your sweepstakes.

Keep in mind that there are three elements of a lottery: a prize that is worth something, a winner selected at random, and a fee to enter. If all three of these elements are present, then your sweepstakes is actually an illegal, private lottery.

As a result, you can’t require customers to make a purchase in order to enter your sweepstakes. In this instance, you must specify that no purchase is necessary and you also must offer a free alternative method of entry (AMOE) to ensure that your sweepstakes doesn’t qualify as a lottery.

Scenario #2: You want anyone to be able to enter your sweepstakes but you also want to encourage customers to make a purchase.

In the United States, it is actually illegal to require your customers to make a purchase in order to enter your text sweepstakes. This is the reason why sweepstakes rules have the disclaimer that “a purchase will not impact your chance of winning.” This prevents companies from disqualifying entrants if they don’t purchase something from the company first before entering the sweepstakes.

However, asking your customers to make a purchase before entering your sweepstakes is actually permissible as long as you advertise that you also have a free AMOE. The AMOE can be using your website to sign up instead of entering at one of your retail stores. AMOEs are designed to ensure that people who don’t make a purchase get the same number of entries has a person who has.

Also read: Are Text-to-Win Sweepstakes Legal in the US?

Scenario #3: You want people to sign up for your email list before they can enter your sweepstakes.

When it comes to consideration, meaning exchanging something of value for a prize or a chance at winning a prize, a text sweepstakes that requires consideration is in violation of the law. As a result, it is a good idea to make opting into your email list or newsletter optional instead of mandatory for entering your sweepstakes.

Scenario #4: You want to use Sweeppea to run your text sweepstakes.

Did you know that Sweeppea can also act an an AMOE? With our online entry form, you’ll be able to gather additional details about the participant, such as the participant’s name, age, address, and email address while also providing an easy to use AMOE.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.