Case Study: Indianapolis Symphony Text to Win During Live Music Events

Indianapolis Symphony Orchestra Text to Win Live Events -sweeppea

When the Indianapolis Symphony Orchestra wants to engage patrons with more than just great music, they offer fans a chance to win Kroger gifts cards, tickets to soccer games and upcoming shows. The Indianapolis Symphony Orchestra partnered with Kroger grocery stores for the Symphony on the Prairie summer concert series to engage fans and build a database of prospective patrons to re-market offers via email and text (SMS) messages.

The Indianapolis Symphony Orchestra leveraged Sweeppea’s Text to Win platform to capitalize on the pre-show excitement with call-to-actions like “Text BROADWAY to 65047  within the next 15 minutes for a chance to win.”

The ISO ran unique sweepstakes for each show, changing the call-to-action and the prizes. Using Sweeppea’s Text to Win app they could add as many sweepkey words as desired. They could also copy the settings of past sweepstakes with one click, making the management of multiple sweepstakes quick and easy.

Fans watching (or listening) could quickly enter the sweepstakes by sending a text message. This resulted high participation and engagement rates.

Indianapolis Symphony Orchestra Text to Win Entry Form -sweeppea

Objective:

  • To build excitement and awareness for the Symphony on the Prairie summer concert series.
  • To reach fans and potential customers of ISO and Kroger Grocery Stores.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-venue and pre-show screens
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Thousands of participants entered.
  • New emails were collected as well.
  • A database of fans with name, mobile, and email was gained.

Prize per Sweepstakes: Gift Card to Kroger, Tickets to the Indy Eleven soccer match (courtesy of Huntington Bank), Gift Card to Handel’s Homemade Ice Cream, Harry Potter and the Deathly Hallows Part 2 In Concert,  and Passes to the new ISO Sunset Loung from presenting sponsor Huntington Bank

To get started with your own text-to-win, see our features and pricing.

How to Grow Your Email List with Mobile Sweepstakes

mobile phone email marketing

If you really want to maximize the results of your marketing efforts you need to create and maintain an active list of email subscribers.

Although consumers are generally reluctant to give away their email addresses, there is one instance in which they will: to have a chance to win a prize from a mobile sweepstakes.

To help you grow your email list with a mobile sweepstakes, here are the steps to follow:

1. Run a Sweepstakes With Multiple Winners for More Entries

The formula for maximizing the number of entrants and ultimately the number of new email subscribers you can collect is simple. The more chances to win, the more entries your text sweepstakes will attract.

Instead of running a sweepstakes with a single prize, schedule your sweepstakes to run on an ongoing basis with weekly or monthly prize giveaways. This makes entrants feel like they have a greater chance of winning which makes them more likely to enter.

2. Add an Email Field to Your Web Entry Form

When entrants sign up for your text sweepstakes via web, make sure that you collect their email addresses as well by adding an email field to your web entry form. By doing this, it will make it seem mandatory that they have to enter their email addresses in order to join your giveaway.

In addition, it also creates a path of least resistance in that the entrant is more willing to give their email address at the time of signup rather than during one of your follow ups later on in your campaign.

Also Read: How a Web Entry Form Helps Your Text to Win

3. Ensure Your Text Sweepstakes Attracts Targeted Email Subscribers

Now that you’ve set up your campaign to maximize the number of entrants, you need to know how to attract targeted subscribers. Here are a few tips:

Make Your Text Sweepstakes Highly Shareable

A New York Times study revealed that 94% of people carefully consider the content that they will share on social media.

Many users also see the content that they share on social media as a direct extension of their personalities given that 68% said that they consider what the content says about them before sharing it.

Therefore, you need to design your promotional creatives so that they are something that people will be happy to share with others. Think bold, creative, and exciting to help drive engagement with your text sweepstakes promotions.

Choose the Right Prize

The prizes that you select for your text sweepstakes should appeal to your target market.

While big cash prizes are exciting, they don’t do much to help ensure that you only attract the people who you want on your email list.

Generic prizes such as an iPad or a free trip to a random destination don’t even encourage people to look at your brand.

Also Read: When to Go Big or Stay Small With Sweepstakes Prizes

Instead, prizes that appeal to those that are already interested in your brand, such as free samples of new products from your brand or a year’s worth of your service for free, are much better choices.

Delight your customers with a text to win from Sweeppea! To get started now, see features and pricing.

Football Promotion Ideas for Mobile

football, football game, football versus teams

Football season is here! Fans are getting ready to enjoy another season of tailgating and the excitement of watching peewee, school, college, and professional football. It’s also the perfect time to promote your business with a football sweepstakes.

Let’s kick things off with a few football promotion ideas for mobile and tips on how to run a football sweeps.

The Rules

Before you launch your football text to win, there are a few important things you need to know:

1. Watch Out for Copyright or Trademark Law Violations

Unless your company is an official NFL or Super Bowl sponsor, you are not allowed to mention any NFL properties or the Super Bowl as a part of the promotion or as prizes. You should also obtain permission from any peewee, school or college team if you plan to make mention of their team or games in your promotion.

Also Read: Special Issues to Consider to Ensure Your Mobile Sweepstakes Is Legal

2. No Purchase Necessary

Make sure there is no purchase required to enter your sweepstakes. Otherwise, your promotion may be illegal. Have an attorney review your official rules before your promotion goes live to ensure compliance with all applicable laws in your state.

3. No Alcohol as Prizes / 21+ to Enter

Football promotions are popular among alcohol companies and booze is often part of a tailgate party. But you’re not allowed to give away alcohol as part of a prize in most states. If the winner will attend a venue where alcohol is served as part of the prize, make sure entry is only allowed for those 21 or older.

Football Text to Win Ideas

Now that you know the rules, it’s time to play! Here are a few football text to win ideas to try:

Game Tickets + Trip to Game

Free game tickets and an all-expenses-paid trip to the game is like the holy grail of prizes for football fans. If you want to give your promotion a big bang, make sure that the game tickets that you’re giving away are to one of the most important games of the season.

Win a Favorite Fan Pack

Most footballs fans have a favorite player. To get customers interested in your promotion, you can run a sweepstakes that gives them memorabilia for (or signed by) their favorite player. This is best done with approval from the player or the team itself.

Some items you can give away include the player’s jersey with their number and name, a signed photo of the player, and some of the player’s favorite items from your brand. You can also increase the shareability of your promotion by having the star player record a video message to congratulate the winner of the sweeps.

Also Read: How to Work With Influencers to Promote Your Sweepstakes

Ultimate Tailgate Party for College Football

Free food, catering, a cooler, and decorations are the best way to impress the winners with an Ultimate Tailgate Party prize for college football. You can also add in some keepsakes that are branded with your company’s logo such as a grill, chairs or t-shirts. It’s possible they’ll show up in the photos your customers post on social media.

Deluxe Viewing Party for the Big Game

If your product or service is best enjoyed at home, make it possible for them to watch the big game and enjoy your product with a Deluxe Viewing Party prize. The prize pack can include a huge smart TV, a new sofa, and catering to make their game-time experience something to remember.

Ready to boost your football promotion with a text to win sweepstakes? Let Sweeppea run it for you! To get started now, see features and pricing.

Text to Win Sweepstakes Ideas for Brick and Mortar Retailers

brick and mortar store

Retail is changing and retailers need to step it up if they want to attract the attention of customers who increasingly prefer to shop online.

While all is not lost as brick and mortar stores are likely here to stay for the foreseeable future, they still need to entice online shoppers to visit their physical locations.

A text to win sweepstakes is a great way to engage with your customers as they shop in-store.

Here’s Why Brick and Mortar Stores Are NOT Obsolete

According to several studies compiled by Cuebiq, shoppers’ interest in in-person retail experiences remains high. Here are some of the highlights from those studies:

  • A study conducted by the International Council of Shopping Centers has confirmed that during the 2018 holiday shopping season, 93% of shoppers shopped at a physical store.
  • Customers like the ability to shop for last-minute purchases by visiting a brick and mortar location, especially during the holidays. In 2018, sales from Super Saturday, the Saturday before Christmas, topped Black Friday sales bring in nearly $2 billion more in revenue.
  • Interest in “click-and-collect” services is fueling customer trips to brick and mortar locations, according to a report from Euclid. The study found that 42% of customers said that they would shop with a brand online if they were able to choose pick up in-store at checkout.
  • A Euclid study found that nearly 40% of weekly online shoppers said that they would visit a popup to enjoy an in-person retail experience.

As a result, it only makes sense to continue using in-store promotions to engage with customers at your retail locations.

Also Read: Integrating Online & Offline Marketing with Your Text Sweepstakes

Engage Your Customers With These Back to School Text to Win Sweepstakes Ideas

Now that you know that customers still flock to brick and mortar stores across the country, you need promotions that will appeal to customers who also like to shop online.

Running a text to win is a great way to stay in touch with customers in-between trips to your store and attract those who are normally online-only shoppers.

With back-to-school season right around the corner here are a few text to win sweepstake ideas:

1. Last-minute Labor Day Getaway

With back-to-school marking the end of the summer, why not treat your customers and their families to a last-minute getaway for Labor Day weekend? You can choose from a range of family friendly destinations including amusement parks and farms.

You can also provide accommodations for a staycation for local customers if your business is located in a city that is popular with tourists.

2. Tech Gadgets for School

Tech gadgets are expensive and are in high demand for back-to-school season. To provide kids with something they want but also need for school, you can offer a tech gadget as the prize for your text to win.

3. Back to School Bonus Cash

If your brand is more for the parents than the kids, they will appreciate some help with the costs of getting prepared for back to school. For your back to school sweepstakes, you can offer to cover the cost of books or school supplies for a lucky winner.

Skyrocket your results from your next in-store back to school promotion with a text to win from Sweeppea! To get started now, see features and pricing.

Should I Use Text to Win or Text Message Marketing Software?

enter to win

Text to win platforms and text message marketing software offers businesses the opportunity to engage with their audiences via SMS. While you might not notice a difference between these two types of platforms, it will matter a lot once you launch your campaign.

Here are the important differences you should be aware of before you choose a provider to help you launch your next text to win.

Text to Win Vs Text Message Marketing Software: Feature Differences

Text to win is a niche service focused on text sweepstakes exclusively. A text to win platform like Sweeppea only offers features related to launching a text to win campaign.

On the other hand, text message marketing is for outbound text promotions. They may include text sweepstakes as an offering.

However, a text message marketing software might not have specialized features like: automatic winner drawing, customizable web entry form, rules wizard, rules hosting, winner list hosting and other full services associated with Sweeppea.

Also Read: Text to Win Features You Might Not Know About

Text to Win Sweepstakes Legal Compliance

Text to win sweepstakes legal compliance is one of the most complicated aspects of launching a text to win.

Text to win campaigns require that you ensure that all entrants are of legal age to enter (18+ or 21+ for campaigns sponsored by alcohol companies), and there are rules regarding the prize amounts (registration and bonding) in certain states.

Text message marketing software is not equipped to handle all of the state and local restrictions that might apply to a text to win promotion.

As a result, it will become your own responsibility to ensure legal compliance with sweepstakes regulations if you don’t use a specialized text to win platform like Sweeppea that can assist you with setting up your campaign.

Also Read: Legal Services You’ll Need for a Text Sweepstakes

Text Sweepstakes Platform Pricing

At Sweeppea, we charge a simple per-day fee that includes everything for the days the sweepstakes is running. That means that you won’t have to worry about keeping up with costs outside of the per-day fee.

On the other hand, text message marketing platforms charge both per month and per message fees. To ensure that you don’t exceed your budget for your campaign, you will have to continuously watch your usage with text message marketing software.

The Bottom Line: Use a Text to Win Platform

If you want robust, comprehensive text sweepstakes management, it’s in your best interest to use a text to win platform to manage your campaign. By doing so, you can ensure that your campaign is managed by a company whose expertise is in text to win campaigns and you’ll also have more control over your campaign costs.

If you’re looking for an easy-to-use text to win platform for your next text sweepstakes, try Sweeppea! To get started now, see features and pricing.