Football Promotion Ideas for Mobile

football, football game, football versus teams

Football season is here! Fans are getting ready to enjoy another season of tailgating and the excitement of watching peewee, school, college, and professional football. It’s also the perfect time to promote your business with a football sweepstakes.

Let’s kick things off with a few football promotion ideas for mobile and tips on how to run a football sweeps.

The Rules

Before you launch your football text to win, there are a few important things you need to know:

1. Watch Out for Copyright or Trademark Law Violations

Unless your company is an official NFL or Super Bowl sponsor, you are not allowed to mention any NFL properties or the Super Bowl as a part of the promotion or as prizes. You should also obtain permission from any peewee, school or college team if you plan to make mention of their team or games in your promotion.

Also Read: Special Issues to Consider to Ensure Your Mobile Sweepstakes Is Legal

2. No Purchase Necessary

Make sure there is no purchase required to enter your sweepstakes. Otherwise, your promotion may be illegal. Have an attorney review your official rules before your promotion goes live to ensure compliance with all applicable laws in your state.

3. No Alcohol as Prizes / 21+ to Enter

Football promotions are popular among alcohol companies and booze is often part of a tailgate party. But you’re not allowed to give away alcohol as part of a prize in most states. If the winner will attend a venue where alcohol is served as part of the prize, make sure entry is only allowed for those 21 or older.

Football Text to Win Ideas

Now that you know the rules, it’s time to play! Here are a few football text to win ideas to try:

Game Tickets + Trip to Game

Free game tickets and an all-expenses-paid trip to the game is like the holy grail of prizes for football fans. If you want to give your promotion a big bang, make sure that the game tickets that you’re giving away are to one of the most important games of the season.

Win a Favorite Fan Pack

Most footballs fans have a favorite player. To get customers interested in your promotion, you can run a sweepstakes that gives them memorabilia for (or signed by) their favorite player. This is best done with approval from the player or the team itself.

Some items you can give away include the player’s jersey with their number and name, a signed photo of the player, and some of the player’s favorite items from your brand. You can also increase the shareability of your promotion by having the star player record a video message to congratulate the winner of the sweeps.

Also Read: How to Work With Influencers to Promote Your Sweepstakes

Ultimate Tailgate Party for College Football

Free food, catering, a cooler, and decorations are the best way to impress the winners with an Ultimate Tailgate Party prize for college football. You can also add in some keepsakes that are branded with your company’s logo such as a grill, chairs or t-shirts. It’s possible they’ll show up in the photos your customers post on social media.

Deluxe Viewing Party for the Big Game

If your product or service is best enjoyed at home, make it possible for them to watch the big game and enjoy your product with a Deluxe Viewing Party prize. The prize pack can include a huge smart TV, a new sofa, and catering to make their game-time experience something to remember.

Ready to boost your football promotion with a text to win sweepstakes? Let Sweeppea run it for you! To get started now, see features and pricing.

Text to Win Sweepstakes Ideas for Brick and Mortar Retailers

brick and mortar store

Retail is changing and retailers need to step it up if they want to attract the attention of customers who increasingly prefer to shop online.

While all is not lost as brick and mortar stores are likely here to stay for the foreseeable future, they still need to entice online shoppers to visit their physical locations.

A text to win sweepstakes is a great way to engage with your customers as they shop in-store.

Here’s Why Brick and Mortar Stores Are NOT Obsolete

According to several studies compiled by Cuebiq, shoppers’ interest in in-person retail experiences remains high. Here are some of the highlights from those studies:

  • A study conducted by the International Council of Shopping Centers has confirmed that during the 2018 holiday shopping season, 93% of shoppers shopped at a physical store.
  • Customers like the ability to shop for last-minute purchases by visiting a brick and mortar location, especially during the holidays. In 2018, sales from Super Saturday, the Saturday before Christmas, topped Black Friday sales bring in nearly $2 billion more in revenue.
  • Interest in “click-and-collect” services is fueling customer trips to brick and mortar locations, according to a report from Euclid. The study found that 42% of customers said that they would shop with a brand online if they were able to choose pick up in-store at checkout.
  • A Euclid study found that nearly 40% of weekly online shoppers said that they would visit a popup to enjoy an in-person retail experience.

As a result, it only makes sense to continue using in-store promotions to engage with customers at your retail locations.

Also Read: Integrating Online & Offline Marketing with Your Text Sweepstakes

Engage Your Customers With These Back to School Text to Win Sweepstakes Ideas

Now that you know that customers still flock to brick and mortar stores across the country, you need promotions that will appeal to customers who also like to shop online.

Running a text to win is a great way to stay in touch with customers in-between trips to your store and attract those who are normally online-only shoppers.

With back-to-school season right around the corner here are a few text to win sweepstake ideas:

1. Last-minute Labor Day Getaway

With back-to-school marking the end of the summer, why not treat your customers and their families to a last-minute getaway for Labor Day weekend? You can choose from a range of family friendly destinations including amusement parks and farms.

You can also provide accommodations for a staycation for local customers if your business is located in a city that is popular with tourists.

2. Tech Gadgets for School

Tech gadgets are expensive and are in high demand for back-to-school season. To provide kids with something they want but also need for school, you can offer a tech gadget as the prize for your text to win.

3. Back to School Bonus Cash

If your brand is more for the parents than the kids, they will appreciate some help with the costs of getting prepared for back to school. For your back to school sweepstakes, you can offer to cover the cost of books or school supplies for a lucky winner.

Skyrocket your results from your next in-store back to school promotion with a text to win from Sweeppea! To get started now, see features and pricing.

Should I Use Text to Win or Text Message Marketing Software?

enter to win

Text to win platforms and text message marketing software offers businesses the opportunity to engage with their audiences via SMS. While you might not notice a difference between these two types of platforms, it will matter a lot once you launch your campaign.

Here are the important differences you should be aware of before you choose a provider to help you launch your next text to win.

Text to Win Vs Text Message Marketing Software: Feature Differences

Text to win is a niche service focused on text sweepstakes exclusively. A text to win platform like Sweeppea only offers features related to launching a text to win campaign.

On the other hand, text message marketing is for outbound text promotions. They may include text sweepstakes as an offering.

However, a text message marketing software might not have specialized features like: automatic winner drawing, customizable web entry form, rules wizard, rules hosting, winner list hosting and other full services associated with Sweeppea.

Also Read: Text to Win Features You Might Not Know About

Text to Win Sweepstakes Legal Compliance

Text to win sweepstakes legal compliance is one of the most complicated aspects of launching a text to win.

Text to win campaigns require that you ensure that all entrants are of legal age to enter (18+ or 21+ for campaigns sponsored by alcohol companies), and there are rules regarding the prize amounts (registration and bonding) in certain states.

Text message marketing software is not equipped to handle all of the state and local restrictions that might apply to a text to win promotion.

As a result, it will become your own responsibility to ensure legal compliance with sweepstakes regulations if you don’t use a specialized text to win platform like Sweeppea that can assist you with setting up your campaign.

Also Read: Legal Services You’ll Need for a Text Sweepstakes

Text Sweepstakes Platform Pricing

At Sweeppea, we charge a simple per-day fee that includes everything for the days the sweepstakes is running. That means that you won’t have to worry about keeping up with costs outside of the per-day fee.

On the other hand, text message marketing platforms charge both per month and per message fees. To ensure that you don’t exceed your budget for your campaign, you will have to continuously watch your usage with text message marketing software.

The Bottom Line: Use a Text to Win Platform

If you want robust, comprehensive text sweepstakes management, it’s in your best interest to use a text to win platform to manage your campaign. By doing so, you can ensure that your campaign is managed by a company whose expertise is in text to win campaigns and you’ll also have more control over your campaign costs.

If you’re looking for an easy-to-use text to win platform for your next text sweepstakes, try Sweeppea! To get started now, see features and pricing.

Why Alcohol Brands Must Take Care With Their Sweepstakes Prizes

craft beer brewery

As an alcohol brand, you are already well aware of the fact that there are a ton of regulations when it comes to the sale of your products. However, what are the rules when it comes to alcohol sweepstakes prizes?

Before you launch your next text to win, you’ll need to do a lot of research and preparation to ensure that your wine, beer, or spirits brand is in compliance with the law. Here is why alcohol brands must take care with their sweepstakes prizes.

Don’t Give Away Alcohol As a Prize

Every state has strict regulations when it comes to sweepstakes and alcohol brands. While it’s well-known that there are age limitations on using alcohol, as a sweepstakes prize, no state allows you to use alcohol as the sweepstakes prize being awarded.

You Can’t Require The Purchase of Alcohol for Entry

As with any other text to win, you can’t require a purchase in order to enter your sweepstakes. As a result, your entrants must be given an alternative method of entry (AMOE) that will allow them to enter the sweepstakes without making a purchase. We recommend using a web entry form as the AMOE.

Also Read: Why We’re the #1 Provider of Text to Wins for Breweries

Make Sure That Winners Are 21+

While your official rules specify that entrants need to be 21+ in order to enter your sweepstakes, there is no way to prove the actual ages of the entrants are since they only self-report their ages by entering a date of birth.

However, once you select the winners for your sweepstakes, all winners must be verified and show proof of age with a state ID or valid driver’s license.

Winners Must Be 21+ to Enter Events Where Alcohol Is Served

In addition to verifying that the actual winners of the sweepstakes are 21+, you must also make sure that any winners and their guests that attend events where alcohol is served are of age.

Again, requiring the necessary proof of age identification for entry is the only way to comply with the law.

Check State and Local Alcohol Laws

In addition to the general regulations outlined here that apply to all states, some of the following states have special laws regarding alcohol: Alabama, California, Indiana, Maryland, Mississippi, North Carolina, New Jersey, New York, Pennsylvania, Texas, Vermont, West Virginia, and Utah.

To ensure compliance for your sweepstakes, make sure to thoroughly review all state and local laws when it comes to sweepstakes and alcohol brands.

Launch your next text to win promotion with full sweepstakes creation and administration from Sweeppea! To get started now, see features and pricing.

Text Only? Text with Web Form? Different Types of Text to Win Sweepstakes

text web entry form

We were in the store the other day and spotted a text to win from another company.

After texting to enter and try it out, we realized it’s a perfect example of why a “text only” sweepstakes isn’t always best….

The issue was that the sweepstakes started to ask us additional questions via text message before completing the sign up, such as date of birth and email address.

The end result? It took almost 2 minutes to enter the sweeps!

You’ve probably encountered instances while shopping at a store where your mobile signal is weak, or even non-existent. You then had to wait until you left the store to see the text messages and calls that you missed while you were shopping.

Image if the participant is carrying a basket, a child or pushing a cart and you’re asking them to continually check their texts to answer more entry questions.

The point is… that people may not have the chance to really engage with your sweepstakes beyond sending a single text to enter.

They’re also going to be extremely turned off by the fact that you’re asking them demographics questions that make the entry process long and tedious.

As a result, if you want to collect other info besides a mobile phone number, it’s best to use text with a web entry form.

Here’s why text to an Entry Page is better:

Branding

Sweeppea offers an Entry Page to showcase your brand, capture participants’ data, perform age-verification and deliver all of the legal disclaimers necessary to stay in compliance with US sweepstakes laws.

We further strengthen that branding by taking participants to the Thank You Page. This not only confirms their entry, it’s also used to further showcase the products and provide more information from the brand, such as offers, social follows or additional bonus entries.

It would be highly inefficient to brand via flat text messages.

Legal Compliance

When you use a web entry form for your text sweepstakes, all of the required compliance elements (links to: Privacy Policy. Terms of Use. Official Rules, legal disclaimers and Age Gate) are neatly organized in the Entry Page.

Via flat text messages you would need to send multiple back-and-forth texts to be able to communicate what is required by law for each participant. This would entail multiple text messages to complete one entry–adding burden and lowering the participation rates.

All-in-one Solution

Sweeppea is built for one thing only: to run text to win sweepstakes. Every sweepstakes problem is solved in your account (from drawing and contacting winners to reports on your participants, providing market intelligence).

We even offer the documents you will need to send to your winners after the sweeps ends, including a page to publish the names of the winners as required by law (Winners List).

We can also end your sweepstakes automatically so you don’t have to worry about getting up at night to stop the sweeps. You won’t find these advanced features in bulk-texting platforms.

Entry Speed

Instead of asking additional questions via flat text, if your text sweeps links to an entry form that has already autocompleted the entrant’s mobile number, it would take just 30 seconds to enter (unlike the back-and-forth messages we described earlier from that other company).

In an on-the-go environment, every second counts. So if you want more entrants and you want to collect more info, the answer is simple: use text with a web entry form for your next text to win!

Delight your customers with a text to win from Sweeppea! To get started now, see features and pricing.