How to Use Text SMS Sweepstakes for Event Marketing

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Text SMS sweepstakes are very effective for event marketing since they can be used to create excitement both before and during an event. This creates a double win for you as you build awareness and grow your customer list for future promotions at the same time.

Check out these tips on how to use text SMS sweepstakes effectively for event marketing.

Before an Event

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour forged a partnership with WUSA 9 TV station and launched a text to win in order promote the tour. Fans were offered the chance to win tickets via text.

This is a great example of using text to raise excitement and awareness about a tour or event. The text to win promotion brought in hundreds of entries at a time. This list of entries can later be used to re-market tour sponsors’ offers via text message and email (with user opt-in or permission).

Such a sweepstakes is also a great way to remind your audience about recurring events. The Citi Open, a professional tennis tournament, recently used Sweeppea’s platform to run a sweepstakes offering tickets to the event as a prize.

The promotion served as a way to remind fans about this upcoming annual event and inform their audience about unique features of the current year’s event. This promotion resulted in hundreds of participants and new email leads.

During an Event

Hosting a text to win during your event is a great way to add to the excitement and get a list of leads for future promotions.

Honda Dealers of New England recently used this strategy with a text SMS sweepstakes that offered a chance to win a new car. This promotion was done during hockey and football games as a way to connect with Millennial sports fans.

By posting stadium signage and using brand ambassadors to actively engage with fans, Honda Dealers of New England managed to generate more than 1,000 sales leads.

This can also be done prior to an event if finding pre-qualified leads is your goal. When Ron Howard and Associates sponsored the Canton Waterfront Park Summer Concert Series, the company included a web form after the participant entered to ask if they were planning to buy or sell a home within the next 2 months.

Getting Started With Text SMS Sweepstakes for Event Marketing

Text SMS sweepstakes for event marketing are worth testing since they don’t require much effort to manage or a large upfront investment to get started.

As you plan your own sweepstakes, keep in mind you should always match your sweepstakes prizes to your promotion goals, brand, and target audience. Define your official rules, promote your text sweepstakes heavily and track your results.

Promote your next event with a text SMS sweepstakes from Sweeppea! To get started now, see features and pricing.

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Integrating Online & Offline Marketing with Your Text Sweepstakes

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Are you making the most of your marketing efforts for your text sweepstakes? If you want to maximize your ROI, consider integrating your online and offline marketing.

Despite the growth of online marketing, offline marketing continues to account for a major portion of the annual marketing budgets of U.S. businesses. According an eMarketer report, American retailers spent roughly 80% of their marketing budgets on offline campaigns in 2016.

This is not surprising given that consumers still spend a lot of time offline. While online marketing is often praised over offline marketing because it’s easier to achieve precise ROI measurement and targeting, the opportunities for offline marketing still deliver substantial results.

The best solution is for businesses to integrate their online promotions with their offline marketing to maximize ROI. Here are the benefits of integrating online and offline marketing for your text sweepstakes and how to do it effectively.

Expand Your Market Reach

When you combine offline and online marketing, you can expand your market reach. While the competition focuses on digital marketing, you’ll benefit from the best that both spaces have to offer to increase the visibility of your brand.

To further those benefits, make sure that your online and offline promotional efforts have the same look and feel when it comes to design and messaging.

Web Forms Help Your Campaign Work in Both Spaces

Including a web entry form in your text sweepstakes is a great way to bridge the gap between the offline and online world.

For example, if a consumer sees your promotion in-store and enters by text, they can complete their entry on your web form and end up on a ‘thank you’ page on your company’s website with a discount code that can be used online or in-store.

Tracking and Measurement

Web entry forms will allow you to track entries and data in your text sweepstakes. With link tracking, you’ll also be able to track conversions from offline marketing so that you’ll have the campaign insights that make online marketing so effective. You can assign unique tracking links and to quantify how customers respond to your campaigns.

Offline tactics like print ads, direct mail, TV/radio ads and even in-store signage or packaging inserts can all direct consumers to enter by text, then gather more data online.

Shopping in brick and mortar stores isn’t going anywhere, which is why offline marketing continues to grow despite the popularity of online promotion. Now is the time to take advantage of both strategies for better results.

Launch your next text to win promotion with full sweepstakes creation and administration from Sweeppea! To get started now, see features and pricing.

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Why We’re the #1 Provider of Text to Wins for Breweries

Sycamore Brewing, text to win, beer brewery text to win
Image © Sycamore Brewing

Breweries often go the extra mile to reach their loyal fans. They also use unique promotions to get the word out and connect with new customers. That’s where we come in…

Although there are many options when it comes to SMS marketing and text to wins, none come close to the comprehensive solutions we offer to brewery customers.

Here’s how Sweeppea is going above and beyond to deliver great results for America’s top breweries.

5 Reasons Why Breweries Love Sweeppea

1. Ease of Use

Sweeppea’s all-in-one solution makes it super easy to set up and run a text to win promotion. We can also take care of all of legal compliance concerns that can make running an alcohol text sweepstakes complicated.

2. Increased Brand Awareness

Breweries are always on the lookout for ways to get the word out about their brands. With a text to win, breweries benefit from an incentivized promotion that adds excitement for consumers.

3. Distributors Recommend Us

Distributors recommend that breweries run text to win promotions with Sweeppea, because text sweepstakes help distributors sell more cases.

4. Easy for Customers to Enter From Anywhere

A text to win is super easy for customers to enter, whether they are at home or in a retail or bar/restaurant location, which means more entries.

5. Cost-effective

With a text to win, breweries only pay for the days their sweeps run, so there’s no wasted advertising spend.

Sweeppea Works With America’s Top Breweries

Deschutes Brewery, text to win, beer brewery text to win
Image © Deschutes Brewery

With tangible results delivered for America’s most popular craft and beer brands, we’re rapidly expanding our customer list.

Here are just a few of the beer brands and breweries that have used Sweeppea:

  • Budweiser
  • Bud Light
  • Backcountry Brewery
  • Brooklyn Brewery
  • Ace Cider
  • Coors Brewing Company
  • Deschutes Brewery
  • West Sixth Brewing
  • Founder Brewing
  • Grand Teton Brewing
  • Summit Brewing
  • Sycamore Brewing
  • Sufferfest Beer Company

We Have More to Share Than Just Software

At Sweeppea, we’re much more than a text to win sweepstakes platform.

Thanks to our extensive experience with breweries and alcohol brands, we understand the nuances of running a successful promotion for a beer, wine or spirits company.

With full service, we draft official rules, help navigate registration and bonding in states where they’re required, complying with text messaging laws, and ensuring compliance for alcohol brands overall.

Sweeppea has proven itself as an effective solution for breweries, which is why we’re the #1 provider of text to win sweepstakes for breweries!

Put our experience to the test for your brewery! To get started with your own text to win, see features and pricing.

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Can You Change Your Official Rules During a Text to Win?

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In general, is not a good idea to change the rules for your text to win after it has started. However, there may be certain situations where a rule change might be possible or even necessary.

Here is how to approach a revision to the Official Rules after your text to win has begun.

Consider the Impact on Existing Entrants

If you’re trying to decide whether or not you should change the rules, you should first consider the impact the change might have on those who already entered your sweepstakes.

Here are the scenarios in which you should not change your Official Rules after your text to win has started:

  • You’ve already registered and bonded your text sweepstakes with the state. If you are required to do this or have done it in certain states like New York or Florida, changing the Official Rules is illegal.
  • An Official Rules change affects the odds of winning. If your proposed rule change will modify the odds of winning the text sweepstakes, you shouldn’t change them because you might  be sued by your entrants.
  • The change creates an unfair advantage for some entrants. Some entrants may be granted an unfair advantage in your text to win because the new entrants who enter after the rule change weren’t subject to the same rules. For example, changing the end date when the promotion will end soon gives an unfair advantage to new entrants.

Make an Announcement First Before the Official Rules Change Goes Into Effect

If you have decided that you absolutely must make a change to your Official Rules, because you need to change the end date of the promotion or due to an issue with a sponsor, make an announcement first.

The announcement of the revision to the Official Rules should also be clearly indicated in all advertising for the promotion. Make sure to let all entrants know the exact date when the change to the Official Rules goes into effect.

Be Prepared for Fallout

If you’re considering a rules change for your text to win, keep in mind that making changes can have major consequences on your promotion. You also won’t be able to control the negative feedback that you receive if entrants are not happy with your decision.

The best solution is to just make sure that you get your Official Rules right the first time and have a plan of action in place in the event that something unexpected happens.

Sweeppea’s Text to Win Official Rules Wizard can help you get your text to win up and running quickly! To get started now, see features and pricing.

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Raise the Dead With a Text Sweepstakes That Brings Out Lurkers

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If you’re worried about the lower levels of engagement many brands are seeing online, don’t worry. We have a few tips on how to bring out the lurkers with your text sweepstakes. 

You might be surprised to hear that most of your audience online consists of lurkers.

While lurkers aren’t bad and could actually include some of your brand’s biggest fans, it can be disheartening to plan a campaign with the thought that it wouldn’t get much response. You’d be wrong though. Sweepstakes lure them out into the open with prizes, plus there are a few extra tactics to get their attention.

Here’s how to spark some interest from lurkers and get them to interact with your text sweepstakes.

What is a lurker?

A lurker is a person who follows your brand, but never participates or engages with your content. They simply “lurk” or observe instead.

Typically, a lurker may follow a text sweepstakes promotional page or enter the campaign, but chooses not to interact with any of your follow-up or social media messages.

The ratio of engaged participants versus lurkers varies by company and campaign, but it’s safe to assume as much as 90 to 95% of your audience is in lurk mode. After all, we’re in an “always connected” world, where competition for attention is high.

Why do they lurk and what can you do about it?

There are too many reasons to list why a person would choose to lurk, but there are a few you should know about. These are the top reasons discouraging lurkers from becoming active participants.

> They don’t know what they should do.

To make sure your text to win gets a high level of engagement, focus on having a strong call-to-action. Every post, ad, email or mention should give them clear instructions on the next step. (Ex: “Text WINE to 65047 for a chance to win a trip to wine country!”)

> They don’t feel a need to contribute or fear being put in the spotlight.

In order to get lurkers to participate, focus on sweepstakes rather than contests. The beauty of your text sweepstakes is that it takes anonymous entries, so entrants will not be called out in any way – unless they win. 😉

> They don’t have time to participate, but still want to win a prize.

You’ve likely seen (or even hosted) contests asking for photo or video entries, etc. Believe it or not, that’s too much work for many fans. Unlike contests, sweepstakes don’t require any work, especially a text sweepstakes. Let them know how easy it is to participate.

> They prefer other communication channels or different types of media.

While some people might enjoy texting, others prefer to share, like, and comment on social media. Additionally, some users might prefer video.

To attract those who prefer certain channels or types of media, promote your sweepstakes in different formats. Post a live stream or video on social media, send out visual graphics with your call-to-action and write posts as well. Cover your bases essentially. You could even send questions via text during the campaign.

Also Read: How to Promote Your Text to Win Sweepstakes on Social Media

Make sure to share your content is spread across multiple platforms so that you can reach your audience in many different ways.

> They don’t feel a person connection.

Today there are more tools than ever to connect with your fans outside of sales transactions. But you might need help to make that final connection, especially if these fans are not yet customers. This is where influencers and brand advocates can step in. Highly engaged fans who are not lurkers (1% to 8% of your fans) can help spread the word. Recruit these brand advocates to help fuel participation in your sweeps.

Increase engagement with your text sweepstakes by launching your campaign with Sweeppea. To get started, see features and pricing.

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