Are you making the most of your marketing efforts for your text sweepstakes? If you want to maximize your ROI, consider integrating your online and offline marketing.
Despite the growth of online marketing, offline marketing continues to account for a major portion of the annual marketing budgets of U.S. businesses. According an eMarketer report, American retailers spent roughly 80% of their marketing budgets on offline campaigns in 2016.
This is not surprising given that consumers still spend a lot of time offline. While online marketing is often praised over offline marketing because it’s easier to achieve precise ROI measurement and targeting, the opportunities for offline marketing still deliver substantial results.
The best solution is for businesses to integrate their online promotions with their offline marketing to maximize ROI. Here are the benefits of integrating online and offline marketing for your text sweepstakes and how to do it effectively.
Expand Your Market Reach
When you combine offline and online marketing, you can expand your market reach. While the competition focuses on digital marketing, you’ll benefit from the best that both spaces have to offer to increase the visibility of your brand.
To further those benefits, make sure that your online and offline promotional efforts have the same look and feel when it comes to design and messaging.
Web Forms Help Your Campaign Work in Both Spaces
Including a web entry form in your text sweepstakes is a great way to bridge the gap between the offline and online world.
For example, if a consumer sees your promotion in-store and enters by text, they can complete their entry on your web form and end up on a ‘thank you’ page on your company’s website with a discount code that can be used online or in-store.
Tracking and Measurement
Web entry forms will allow you to track entries and data in your text sweepstakes. With link tracking, you’ll also be able to track conversions from offline marketing so that you’ll have the campaign insights that make online marketing so effective. You can assign unique tracking links and to quantify how customers respond to your campaigns.
Offline tactics like print ads, direct mail, TV/radio ads and even in-store signage or packaging inserts can all direct consumers to enter by text, then gather more data online.
Shopping in brick and mortar stores isn’t going anywhere, which is why offline marketing continues to grow despite the popularity of online promotion. Now is the time to take advantage of both strategies for better results.