Every business wants happy customers. But how many businesses can say their customers are truly excited about their promotions? As marketers, we have that unique ability with sweepstakes. So, if you want your customers to feel like they’re on cloud nine when they think about your business, you should run a text to win sweepstakes.
Here are 4 ways a text to win makes customers happy.
1. I Won!
Everyone loves to win. It’s even better when they have your business to thank for awarding them a big prize. If you want your customers to get excited about your business, giving away awesome prizes as part of a sweepstakes is sure to attract plenty of attention.
A sweepstakes gives you a chance to give back and helps to show your appreciation for the customers who keep you in business.
2. Come Join Us!
No other promotion says “come join us” like a free giveaway to potential customers. Running a text to win sweepstakes is not only an opportunity to engage your existing customers, you can also use it to attract new customers to your business. By advertising your text to win, you can ensure the first interaction customers have with your business is a positive one.
Who can resist getting excited when they get a free prize? Once you have their attention and have made them happy, they’ll be more open to seeing what else your business has to offer.
3. That’s Just What I Wanted!
A sweepstakes is also a great opportunity to connect with your customers. After the sweepstakes ends, you can follow up with those who expressed interest. You can also get information or ask questions to find out their likes and dislikes. This will help you offer promotions that are tailored to their interests, and more.
By engaging with your customers after the promotion, you can create a more personalized customer experience that will better meet their needs in the future.
4. Let’s Connect
No customer wants to do business with a company that treats them like they’re a walking dollar sign. A text to win can open communications in a way that goes beyond the sale. While the’re entering your sweepstakes, you can speak with them about it and connect with them on social media, in store, by email and online. It can help humanize your brand.
While prize winners will be beaming with happiness, your other customers will also be happy to know they are in the hands of a brand that shows their customers matter.