The Pros & Cons of Working With a Celebrity on a Text Sweepstakes

Celebrities and brands love positive press. In fact, that’s what makes a celebrity endorsement such a popular method of improving visibility for a text sweepstakes promotion.

Here are the pros and cons of involving a celebrity in your promotion and some tips on how to do it successfully.

There are many benefits to including a celebrity in your next text to win. Namely, you can:

  • Improve the profile of your brand by adding star power. If you’re brand is a little-known company or recent startup, hiring a celebrity to endorse your promotion can give you the recognition that you need to go mainstream.
  • Tap into the celebrity’s audience. Attract new customers that you wouldn’t have had access to without the celebrity endorsement.

Here are a few tips to make sure that your text sweepstakes goes as planned:

Choose an Appropriate Celebrity for the Promotion

In the same way that you want to make sure that you select prizes that match your brand, it’s also important that you choose the right celebrity to endorse your promotion.

For example, if your brand is sports-related, you would likely benefit from hiring a star athlete to promote your text sweepstakes. On the other hand, a reality star wouldn’t make much sense given the fact that the star’s audience probably isn’t all that interested in your products.

Also Read: Sweepstakes Prizes: Why Bigger Isn’t Always Better

When to Include the Celebrity

Now that you’ve decided which celebrity you want to involve in your text sweepstakes, the next question becomes when they should be included in the promotion. You’ll need to decide if you want them to appear as a part of the prize or simply in the advertising for the campaign.

However, you should also be aware of the cons of hiring a celebrity:

  • The celebrity’s reputation can impact your brand. If the celebrity gets into trouble, your brand becomes collateral damage. Make sure that you thoroughly review the celebrity’s history to ensure that there aren’t any brand safety issues. You should also make sure that you have a contingency plan in place to protect your brand in the event that a scandal arises.
  • Star power can overshadow your brand. Stay in control over your brand by making sure that the celebrity sticks to the message that you’re trying to convey.

Above all, working with a celebrity on a text sweepstakes can deliver exceptional results for your business. Be sure to manage the associated risks and plan your campaign carefully so that you’re alway in control.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.

Legal Services You’ll Need for a Text Sweepstakes

You’ve decided to launch a text sweepstakes for your brand. Now comes the hard part… managing the legal issues to ensure you’re in compliance.

Depending on the value of the prizes for your text to win, the location in which the promotion will be available, and entrant eligibility, there are various legal concerns you’ll need to address before you launch your text sweepstakes.

If you’re not sure what’s legally required, here’s a quick overview of the legal services you’ll need to limit risk and ensure you’re following the law…

Official Rules and Abbreviated Rules

The official rules and abbreviated rules for your text to win are some of the most important legal documents that you will draft for your promotion. These rules govern all aspects of your campaign from eligibility requirements to winner selection and prize delivery.

Registration and Bonding

In some states, if you plan to offer high-value prizes (worth more than $5,000), you must register and bond your promotion. There’s extra paperwork involved, but this ensures the sweepstakes prize is awarded as promised and entrants are protected.

Promotional Material Review

Before starting your campaign, it’s best to have an attorney review your promotional materials to ensure they contain all of the necessary legal language.

Also Read: Your Text to Win Checklist for Legal Rules

Sweeppea’s Legal Services

While this might all seem doable for your business attorney, you really need a team that specializes in sweepstakes law. After all, compliance missteps could have serious implications, including lawsuits, fines, and even reputation damage.

Below is a complete list of the text sweepstakes legal services that we provide at Sweeppea to help you build a promotion that is legally compliant:

  • Legal Counsel
  • Official Rules Preparation
  • Legal Review of Your Own Official Rules
  • Abbreviated Rules & Disclaimers
  • Winner Affidavit & Liability Releases
  • Bonding & State Filing Registrations
  • Registrations & Compliance with State Alcohol Boards
  • Legal Review of Marketing & Advertising Materials
  • Industry Compliance Review
  • Indemnification & Insurance

If you’re still undecided about full service text sweepstakes management, this list should convince you that we have you covered.

Sweeppea makes it easy to launch your next text sweepstakes! To get started now, see features and pricing.

How to Draw Winners Automatically for Your Text to Win

Part of running a text to win is drawing winners. It’s the fun part and the good news is that you don’t have to do this manually.

Here is how Sweeppea can help you draw winners automatically for your text to win.

Use Sweeppea’s Winner Picker Tool

To make it easier, Sweeppea offers the option to automatically draw winners for your text to win with our winner picker tool. The winner picker tool not only automates drawing winners, it also allows you to choose more than one winner. So weekly or even daily winners can be drawn without you having to do it in real time.

Automatic drawings are simple and convenient. It also makes for one less aspect of your campaign that you have to directly manage.

Daily / Weekly Drawings

With Sweeppea, you’ll get full flexibility on how you draw winners for your text to win. You also don’t have to wait until the text to win is over to draw winners. In fact, you can draw them at any time during your campaign.

For example, if your text to win has daily or weekly winners, you can just schedule the drawings for daily or weekly under frequency. There’s even an option to draw winners on an hourly basis.

Announcing the Winners

Once the platform draws winners, it automatically sends a congratulatory “You’ve won!” message. You can customize the message to fit your needs. Don’t forget to announce your winners once you’ve confirmed them.

Also Read: Announce Winners to Help Promote Your Sweepstakes

Steps to Automatically Draw Winners

Follow these 7 steps to draw winners automatically for your text to win:

Step 1: From your dashboard, choose “Send Message,” then “Draw Winners.”

Step 2: Select the number of winners to be drawn.

Step 3: Set the frequency. You can draw winners live (at that moment), at a recurring time (hourly, weekly or monthly), or draw once at a scheduled date/time.

text to win automatic winners, sweeppea winner picker tool

Step 4: Write the “Congrats” text message that will automatically be sent to winners. (Don’t forget to tell them how to contact you.)

Step 5: Choose from other sending options, such as selecting from those who’ve opted out (not recommended), or drawing only from those who completed your entry form (recommended).

Step 6: Save your choices when finished. To see the winners that have been drawn, go to “Participants” and Groups in the left menu. There will be a separate group for winners.

Step 7: As a final step, check the sweeps end or expiration date (under Sweepkey Settings). The expiration date marks the end of the entry period. If you’re choosing winners only at the end (instead of weekly, for ex.), they should be chosen AFTER entries are closed or after the expiration date.

Reward your fans with a text to win from Sweeppea! To get started now, see features and pricing.

Loyalty Apps Are Dying, How to Use SMS Instead

Mobile marketing is a powerful way to reach consumers. However, some brands are using an approach that is rapidly dying out: loyalty apps. Unfortunately, most loyalty apps simply aren’t effective.

Here’s why loyalty apps are dying and how you can use SMS instead.

Why Users Aren’t Interested in New Loyalty Apps

We hear a lot of local businesses, especially restaurants and retailers, want to create loyalty apps.

However, the truth is that people simply aren’t downloading new apps. Apps take up storage and data, which is something that most users simply aren’t willing to give up to random apps.

App development is also expensive. While the number of drag-and-drop applications for building apps is increasing, a cookie-cutter app won’t be enough to attract users and makes for a rather poor investment of your marketing dollars.

Finally, the app abandonment rate is extremely high. Roughly 80% of users stop using a new app after just 3 months.

Despite the number of apps that are downloaded to smartphones, the majority of them aren’t even retained for 24 hours. Only 3.2% of iOS apps and 3.3% of Android apps were still actively used 30 days after download, according to a survey done by AppsFlyer.

Also Read: Mobile Loyalty Apps vs. Text Message Marketing

All these factors indicate that loyalty apps are simply dying out. However, there is a solution: use SMS instead.

How to Reach Your Audience With SMS

By using SMS marketing to promote your brand you can reach your audience without them having to install any additional apps on their phones.

You’ll also eliminate the costs of updates and maintenance that come along with operating an app.

Best of all, you’ll be able to easily determine if your subscribers are engaging with your content without having to deploy any complex app analytics tools.

So how do you integrate SMS with your brand’s loyalty program?

To do this you can simply run a text to win from time to time. A text to win allows you to give away prizes and discounts to your audience while allowing you to build brand loyalty in the process.

Additionally, a text sweepstakes can also serve as data collection method that you can use for remarketing later on.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.

Sports + Text Sweepstakes = Marketing Win

football tournament 2018, football, soccer world cup in russia

The World Cup is on right now which means it’s a great time to run a sports text sweepstakes. Here’s why a sports-themed text to win equals a big marketing win for your brand.

Cash In on the Excitement

With a big game coming up, use a text to win to capitalize on all of the excitement. Since most viewers tune into games via television or the internet, it’s fairly easy to obtain information about the demographics of sport fans. This will give you the information you need to know exactly which audiences to target with a text to win.

According to Nielsen, the NBA has the youngest audience, with 45 percent of its viewers under 35. In addition, the NHL audience has highest earning fans with one-third of viewers earning more than $100k as compared to about 19% of the general population.

Team Loyalty Translates to Brand Loyalty

Sports fans are extremely loyal to their teams. With customers who are willing to buy almost anything that their favorite teams promote, you can capitalize on their loyalty by aligning your brand with those teams.

As a result, fans may be more willing to enter your text to win because they know that your company has the backing of a sports brand that they already know and trust. In fact, Washington Gas & Light Energy used this exact approach to collect fan information for re-marketing efforts by hosting text to wins during the Washington Wizards basketball games.

Also Read: Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Sports Fans Love #Winning

Sports fans love winning sports gear or tickets to see their favorite teams play. When you give them an opportunity to win something team-related from your brand, it can only mean more #winning for your company.

However, take care in mentioning teams or championship games in your campaign if you’re not an official sponsor (e.g. Super Bowl). This could land you in hot water with regulators and potentially subject your company to a trademark infringement lawsuit.

If you aren’t able to directly align your text to win with a particular sports team, you can still giveaway sports-themed prizes, such as a tailgating kits or pre-game party gear. You may also consider partnering with a brand that has a team sponsorship so that you capture those sports fans from their audience.

Attract sport fans to your brand with a sports text sweepstakes from Sweeppea! To get started now, see features and pricing.