Oyster Bay Winery Food Festival Experience Text to Win Sweepstakes

Oyster Bay Winery Text To Win Sweepstakes Case Study

The award winning New Zealand winery Oyster Bay partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Oyster Bay Sauvignon Blanc wine brand.

Oyster Bay increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays. These end caps and displays gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers.

Oyster Bay Winery added bottle necker tags to help to inform the participant on how to enter the text to win sweepstakes and help place the product on the consumers hands.

Oyster Bay Text to Win Sweepstakes Bottle Necker Front - Case Study
Bottle necker tag hung form wine bottle with sweeps call-to-action.


  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers


  • Case orders increased

To get started with your own text to win, see our features and pricing.

Case Study: Indianapolis Symphony Text to Win During Live Music Events

Indianapolis Symphony Orchestra Text to Win Live Events -sweeppea

When the Indianapolis Symphony Orchestra wanted to engage patrons, they went beyond great music with a chance to win Kroger gifts cards, tickets to soccer games and upcoming shows. The Indianapolis Symphony Orchestra partnered with Kroger grocery stores for the Symphony on the Prairie summer concert series to engage fans and build a database of prospective patrons to re-market offers via email and text (SMS) messages.

The Indianapolis Symphony Orchestra leveraged Sweeppea’s Text to Win platform to capitalize on the pre-show excitement with call-to-actions like “Text BROADWAY to 65047  within the next 15 minutes for a chance to win.”

The ISO ran unique sweepstakes for each show, changing the call-to-action and prizes. Using Sweeppea’s Text to Win app they could add as many sweepkey words as desired. They could also copy the settings of past sweepstakes with one click, making the management of multiple sweepstakes quick and easy.

Fans watching (or listening) could quickly enter the sweepstakes by sending a text message. This resulted in high participation and engagement rates.

Indianapolis Symphony Orchestra Text to Win Entry Form -sweeppea


  • To build excitement and awareness for the Symphony on the Prairie summer concert series.
  • To reach fans and potential customers of ISO and Kroger Grocery Stores.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-venue and pre-show screens
  • Social Media promotion
  • Other digital media (email, etc.)


  • Thousands of participants entered.
  • New emails were collected as well.
  • A database of fans with name, mobile, and email was gained.

Prize per Sweepstakes: Gift Card to Kroger, Tickets to the Indy Eleven soccer match (courtesy of Huntington Bank), Gift Card to Handel’s Homemade Ice Cream, Harry Potter and the Deathly Hallows Part 2 In Concert,  and Passes to the new ISO Sunset Lounge from presenting sponsor Huntington Bank.

To get started with your own text-to-win, see our features and pricing.

How to Grow Your Email List with Mobile Sweepstakes

If you really want to maximize the results of your marketing efforts you need to create and maintain an active list of email subscribers.

Although consumers are generally reluctant to give away their email addresses, there is one instance in which they will: to have a chance to win a prize from a mobile sweepstakes.

To help you grow your email list with a mobile sweepstakes, here are the steps to follow:

1. Run a Sweepstakes With Multiple Winners for More Entries

The formula for maximizing the number of entrants and ultimately the number of new email subscribers you can collect is simple. The more chances to win, the more entries your text sweepstakes will attract.

Instead of running a sweepstakes with a single prize, schedule your sweepstakes to run on an ongoing basis with weekly or monthly prize giveaways. This makes entrants feel like they have a greater chance of winning which makes them more likely to enter.

2. Add an Email Field to Your Web Entry Form

When entrants sign up for your text sweepstakes via web, make sure that you collect their email addresses as well by adding an email field to your web entry form. By doing this, it will make it seem mandatory that they have to enter their email addresses in order to join your giveaway.

In addition, it also creates a path of least resistance in that the entrant is more willing to give their email address at the time of signup rather than during one of your follow ups later on in your campaign.

Also Read: How a Web Entry Form Helps Your Text to Win

3. Ensure Your Text Sweepstakes Attracts Targeted Email Subscribers

Now that you’ve set up your campaign to maximize the number of entrants, you need to know how to attract targeted subscribers. Here are a few tips:

Make Your Text Sweepstakes Highly Shareable

A New York Times study revealed that 94% of people carefully consider the content that they will share on social media.

Many users also see the content that they share on social media as a direct extension of their personalities given that 68% said that they consider what the content says about them before sharing it.

Therefore, you need to design your promotional creatives so that they are something that people will be happy to share with others. Think bold, creative, and exciting to help drive engagement with your text sweepstakes promotions.

Choose the Right Prize

The prizes that you select for your text sweepstakes should appeal to your target market.

While big cash prizes are exciting, they don’t do much to help ensure that you only attract the people who you want on your email list.

Generic prizes such as an iPad or a free trip to a random destination don’t even encourage people to look at your brand.

Also Read: When to Go Big or Stay Small With Sweepstakes Prizes

Instead, prizes that appeal to those that are already interested in your brand, such as free samples of new products from your brand or a year’s worth of your service for free, are much better choices.

Delight your customers with a text to win from Sweeppea! To get started now, see features and pricing.

Football Promotion Ideas for Mobile

Football season is here! Fans are getting ready to enjoy another season of tailgating and the excitement of watching peewee, school, college, and professional football. It’s also the perfect time to promote your business with a football sweepstakes.

Let’s kick things off with a few football promotion ideas for mobile and tips on how to run a football sweeps.

The Rules

Before you launch your football text to win, there are a few important things you need to know:

1. Watch Out for Copyright or Trademark Law Violations

Unless your company is an official NFL or Super Bowl sponsor, you are not allowed to mention any NFL properties or the Super Bowl as a part of the promotion or as prizes. You should also obtain permission from any peewee, school or college team if you plan to make mention of their team or games in your promotion.

Also Read: Special Issues to Consider to Ensure Your Mobile Sweepstakes Is Legal

2. No Purchase Necessary

Make sure there is no purchase required to enter your sweepstakes. Otherwise, your promotion may be illegal. Have an attorney review your official rules before your promotion goes live to ensure compliance with all applicable laws in your state.

3. No Alcohol as Prizes / 21+ to Enter

Football promotions are popular among alcohol companies and booze is often part of a tailgate party. But you’re not allowed to give away alcohol as part of a prize in most states. If the winner will attend a venue where alcohol is served as part of the prize, make sure entry is only allowed for those 21 or older.

Football Text to Win Ideas

Now that you know the rules, it’s time to play! Here are a few football text to win ideas to try:

Game Tickets + Trip to Game

Free game tickets and an all-expenses-paid trip to the game is like the holy grail of prizes for football fans. If you want to give your promotion a big bang, make sure that the game tickets that you’re giving away are to one of the most important games of the season.

Win a Favorite Fan Pack

Most footballs fans have a favorite player. To get customers interested in your promotion, you can run a sweepstakes that gives them memorabilia for (or signed by) their favorite player. This is best done with approval from the player or the team itself.

Some items you can give away include the player’s jersey with their number and name, a signed photo of the player, and some of the player’s favorite items from your brand. You can also increase the shareability of your promotion by having the star player record a video message to congratulate the winner of the sweeps.

Also Read: How to Work With Influencers to Promote Your Sweepstakes

Ultimate Tailgate Party for College Football

Free food, catering, a cooler, and decorations are the best way to impress the winners with an Ultimate Tailgate Party prize for college football. You can also add in some keepsakes that are branded with your company’s logo such as a grill, chairs or t-shirts. It’s possible they’ll show up in the photos your customers post on social media.

Deluxe Viewing Party for the Big Game

If your product or service is best enjoyed at home, make it possible for them to watch the big game and enjoy your product with a Deluxe Viewing Party prize. The prize pack can include a huge smart TV, a new sofa, and catering to make their game-time experience something to remember.

Ready to boost your football promotion with a text to win sweepstakes? Let Sweeppea run it for you! To get started now, see features and pricing.

Bilingual Text Sweepstakes Scores a Win for Lawn Equipment Company

Text to Win Echo Sweepstakes

When big events like season finals come around, they present opportunities to take part in the excitement and reach fans who may be potential customers. ECHO, a manufacturer of lawn care equipment, took advantage of this chance to reach their audience in both English and Spanish.

The company leveraged Sweeppea’s platform to create a promotion for a few soccer team markets in both languages. This meant keywords, text messages and entry forms in both languages. Marketing and advertising were also carried out in both languages on the radio  and in social media.

Fans watching (or listening) to the games in English were asked to “Text the word POWER to 65047 ” to enter, while Spanish-language fans were asked to “Text PODER to 65047.” The promotion in Spanish followed up with text replies, an entry form and even Official Rules in the same language.

Offering text sweepstakes in Spanish is beneficial to brands in many industries. Sweeppea’s text sweepstakes platform offers a fully immersive experience with all text, even instructions, in Spanish.

Spanish text sweepstakes for ECHO


  • To build excitement and awareness for the brand during sporting events.
  • To reach soccer fans and potential customers in both English and Spanish.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • Radio spots
  • Social Media promotion
  • Other digital media (email, etc.)


  • Thousands of participants entered.
  • New emails were collected as well.

Prize: Monthly winners received an authentic MLS jersey each (ARV: $150). One Grand Prize winner received an ECHO X Series Package with a PB-770T X Series Backpack Blower, Red Armor Fuel, Safety glasses, gloves and hat (ARV: $560).

To get started with your own text-to-win, see our features and pricing.