How do you find the best match in a text to win sweepstakes management company?
Choosing the right company to manage your next sweepstakes takes more than just reviewing service features. The company also needs to be able to handle the unique demands of your promotion.
Here’s what to look for.
Text to win campaigns come in all shapes and sizes. To start, identify your goals for your campaign. Do you want to build a list of subscribers for future marketing campaigns? Are you looking to raise awareness for new products or services?
Knowing your goals will help you to figure out if the text to win management company offers the features that you need to support your objectives. If you need help figuring out what’s needed, the company should be able to guide you.
Self-Service vs. Full Service
Depending on your budget, you may want to go with a platform that offers a self-service option along with transparent pricing. This will allow you to set up your own campaigns and control your costs. If you need full service however, make sure the company has the experience to help, especially if your industry has restrictions, like alcohol.
Do you need to launch a text to win with a fast turnaround? Not all platforms are able to accommodate last-minute campaigns. With Sweeppea, you can even create campaigns that automatically draw and contact winners on your behalf.
Finding a text to win sweepstakes management company that has a legal team that stays on top of changes in the industry is extremely important. You also need to make sure that your sweepstakes company follows Mobile Marketing Association and CTIA best practices.
Also Read: Your Text to Win Checklist for Legal Rules
Analytics and Reporting
Campaign analytics tools are essential if you want to ensure you’re actually getting results. You’ll also need to decide if you prefer on-demand reporting or simply access to reports upon request.
Do you need to launch a campaign in more than one language? Many companies only offer English support for SMS text. With Sweeppea, you can create sweeps in two languages: English and Spanish.
Finally, make sure the company can work well together with your team. With Sweeppea, you’ll get access to 24/7 support and experienced pros who know the needs of marketers. We hope these tips will help you find the perfect partner for your next text to win!