Budweiser wanted to give fans a chance to win the Ultimate Viewing Experience for the Floyd Mayweather, Jr. vs. Conor McGregor match. Budweiser’s agency, Cardenas Marketing Network, used Sweeppea’s text sweepstakes platform to create and manage the text to win sweepstakes for the campaign. To enter, participants sent a text with the word BOXING to the number 65047.
Objective:
- To increase sales from retailer by tying a promotion for the beer
- To secure higher visibility floor space at the retailers
Promotional Channels:
- In-Store POS posters
Outcome:
- Hundreds of participants entered
Agency: Cardenas Marketing Network
Prize(s): Pay-per-view viewing passes for the fight, a Budweiser branded grill and Budweiser merchandise.
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