Text Sweepstakes for the Mayweather vs. McGregor Boxing Match

Text sweepstakes for boxing match, Conor v. McGregor

Budweiser wanted to give fans a chance to win the Ultimate Viewing Experience for the Floyd Mayweather, Jr. vs. Conor McGregor match. Budweiser’s agency, Cardenas Marketing Network, used Sweeppea’s text sweepstakes platform to create and manage the text to win sweepstakes for the campaign. To enter, participants sent a text with the word BOXING to the number 65047.

Objective:

  • To increase sales from retailer by tying a promotion for the beer
  • To secure higher visibility floor space at the retailers

Promotional Channels:

  • In-Store POS posters

Outcome:

  • Hundreds of participants entered

Agency:  Cardenas Marketing Network

Prize(s): Pay-per-view viewing passes for the fight, a Budweiser branded grill and Budweiser merchandise.

Ready to run your own text sweepstakes? Get started by seeing our features and pricing.

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