Seagram’s Vodka partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the brand. Seagram’s Vodka increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays.
These end caps and displays gain attention and boost sales, while the text to win helps them build a database of customers. It’s a win-win.
- To create a fun and engaging text to win sweepstakes to promote the brand.
- To gain preferential end-cap shelf space and product positioning with retailers.
- Increase orders from retailers
- Hundreds of participants entered
- Case orders increased
Prize: Four (4) Grand Prize winners will receive a $250 Visa Gift Card that they may use for the all the fixings to throw the ultimate Summer BBQ. Approximate Retail Value (“ARV”) $250. Total Prize Pool value is $1,000