HP and Office Depot/Office Max wanted to promote their Sprocket Photo Pinter in colleges across the US. With text or SMS being a top form of communication for this audience, it’s only natural that HP and Office Depot leveraged Sweeppea’s platform for their College Campus Tour SMS Sweepstakes.
They gave college students a chance to win Sprocket printers and HP swag via SMS. All participants had to do to enter was text the word SPROCKET to the number 65047 for a chance to win.
Objective:
- To build awareness and excitement for the product
- To target the on-the-go and always mobile college student demographic
- To gain a database of participants to re-market sponsor’s offers via text message and emails
Promotional Channels:
- Social Media promotion
- In-venue advertising via booths and signage
- Local campus advertising
Outcome:
- Thousands of participants entered
- Thousands of new emails were collected
Agency: Infinity Marketing Team
Prize: Each prize package consisted of one (1) HP Sprocket Photo Printer and one (1) package of HP ZINK Photo Paper.
To start your own SMS sweepstakes, see our features and pricing.