HP and Office Depot/Office Max wanted to promote their Sprocket Photo Pinter in colleges across the US. With text or SMS being a top form of communication for this audience, it’s only natural that HP and Office Depot leveraged Sweeppea’s platform for their College Campus Tour SMS Sweepstakes.
They gave college students a chance to win Sprocket printers and HP swag via SMS. All participants had to do to enter was text the word SPROCKET to the number 65047 for a chance to win.
- To build awareness and excitement for the product
- To target the on-the-go and always mobile college student demographic
- To gain a database of participants to re-market sponsor’s offers via text message and emails
- Social Media promotion
- In-venue advertising via booths and signage
- Local campus advertising
- Thousands of participants entered
- Thousands of new emails were collected
Agency: Infinity Marketing Team
Prize: Each prize package consisted of one (1) HP Sprocket Photo Printer and one (1) package of HP ZINK Photo Paper.