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Text to Win Concert Promotion for Tickets to Shakira’s El Dorado Tour

Worldwide superstar Shakira and her “El Dorado” world tour leveraged Sweeppea’s platform for a text to win concert promotion. It gave fans a chance to win tickets by texting the word SHAKIRA to the number 65047. The platform made creating and managing sweepstakes campaign easy for the show’s marketing partners.


  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market the sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising


  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five (5) winners received two (2) tickets each to see Shakira at the Verizon Center.

Take advantage of Sweeppea for your own text to win concert promotion. See our features and pricing.