Worldwide superstar Shakira and her “El Dorado” world tour leveraged Sweeppea’s platform for a text to win concert promotion. It gave fans a chance to win tickets by texting the word SHAKIRA to the number 65047. The platform made creating and managing sweepstakes campaign easy for the show’s marketing partners.
- To promote the show
- To build excitement and awareness for the event
- To gain a database of participants to re-market the sponsor’s offers via text message and emails
- TV channel spots
- Social Media promotion
- Local billboard advertising
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Prize: Five (5) winners received two (2) tickets each to see Shakira at the Verizon Center.