Breckenridge Distillery Founder’s Tour Text to Win Sweepstakes – Case Study

Breckenridge Distillery Text to Win Sweepstakes

Breckenridge Distillery was looking for a fun way to award the most loyal fans of the brand with a chance to win a once-in-a-lifetime experience to tour the facilities with the founder. Breckenridge offered the prize to 3 winners, adding to the excitement and further incentivizing fans to engage and enter the sweepstakes.

The Breckenridge Distillery, makers of the award-winning Breckenridge Bourbon Whiskey, partnered with the American Sweepstakes Company to offer a 3-day trip to Breckenridge, CO. American Sweepstakes leveraged Sweeppea’s text to win sweepstakes platform to offer an all expenses paid trip to Breckenridge, CO and tour of the Breckenridge Distillery with founder Bryan Nolt.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word BDWHISKEY  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Breckenridge Distillery furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion got raised glasses and a toast to the marketing team and partners for a successful initiative.

Objective:

  • To build awareness for the Breckenridge Bourbon Whiskey brands
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Three (3) Grand Prize Winners will each receive a 3-day trip to Breckenridge, CO.

To get started with your own text-to-win, see our features and pricing.

Case Study: Running a Sweepstakes for a Local Service-Based Business

Sweepstakes for a local service-based business

It’s not easy getting attention as a local, service-based business. Auto mechanic shops, plumbers, A/C repair, nail salons and others compete to get in front of new customers, either online or in-person. A Jiffy Lube location, although part of a chain, is no different.

So how did it get attention? With a text sweepstakes offering a chance to win new brakes!

Jiffy Lube in Sacramento, California wanted to generate buzz with new and existing customers, while reminding them that their local Jiffy Lube offers more than oil changes.

They asked customers and prospects to text “JIFFYLUBE” to 65047 for a chance to win new brakes and generated hundreds of entries. In the end, they awarded 3 grand prizes of new brake installations.

Objective:

  • To build excitement and awareness for Jiffy Lube services in Sacramento.
  • To reach fans and potential customers in need of auto services.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials and flyers
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered.
  • New emails were collected, as well as information on whether they’ve used Jiffy Lube before.
  • A database of fans with name, mobile, and email was gained.

Prize per Sweepstakes: Three (3) Grand Prizes – New brakes (and rotors if needed) for two axles. All premium brake parts provided by and installed by Jiffy Lube for a passenger vehicle, truck or van.

To get started with your own text-to-win, see our features and pricing.

Case Study: Indianapolis Symphony Text to Win During Live Music Events

Indianapolis Symphony Orchestra Text to Win Live Events -sweeppea

When the Indianapolis Symphony Orchestra wanted to engage patrons, they went beyond great music with a chance to win Kroger gifts cards, tickets to soccer games and upcoming shows. The Indianapolis Symphony Orchestra partnered with Kroger grocery stores for the Symphony on the Prairie summer concert series to engage fans and build a database of prospective patrons to re-market offers via email and text (SMS) messages.

The Indianapolis Symphony Orchestra leveraged Sweeppea’s Text to Win platform to capitalize on the pre-show excitement with call-to-actions like “Text BROADWAY to 65047  within the next 15 minutes for a chance to win.”

The ISO ran unique sweepstakes for each show, changing the call-to-action and prizes. Using Sweeppea’s Text to Win app they could add as many sweepkey words as desired. They could also copy the settings of past sweepstakes with one click, making the management of multiple sweepstakes quick and easy.

Fans watching (or listening) could quickly enter the sweepstakes by sending a text message. This resulted in high participation and engagement rates.

Indianapolis Symphony Orchestra Text to Win Entry Form -sweeppea

Objective:

  • To build excitement and awareness for the Symphony on the Prairie summer concert series.
  • To reach fans and potential customers of ISO and Kroger Grocery Stores.
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-venue and pre-show screens
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Thousands of participants entered.
  • New emails were collected as well.
  • A database of fans with name, mobile, and email was gained.

Prize per Sweepstakes: Gift Card to Kroger, Tickets to the Indy Eleven soccer match (courtesy of Huntington Bank), Gift Card to Handel’s Homemade Ice Cream, Harry Potter and the Deathly Hallows Part 2 In Concert,  and Passes to the new ISO Sunset Lounge from presenting sponsor Huntington Bank.

To get started with your own text-to-win, see our features and pricing.

Case Study: WUSA 9 Text To Win a Trip to Seven Springs Mountain Resort Sweepstakes

Text _To _Win_Ski_Resort-Sweeppea

WUSA 9, a CBS-affiliated television station in Washington, D.C. partnered with Seven Springs Mountain Resort in Seven Springs, PA to start promoting their winter ski resorts offers. WUSA9’s marketing team used the Sweeppea self-service Text to Win sweepstakes management platform to create and manage this promotion.

In TV ads, participants were shown the amenities of the Seven Springs Mountain Resort and offered a chance to to win a skiing vacation by texting the word SKITRIP to the number 65047.

Seven Springs Mountain Resort Text to Win Sweepstakes summary:

Objective:

  1. To generate awareness for the property
  2. To make it as easy and fast as possible to enter the sweepstakes
  3. To generate a list of leads for sales follow up

 Entry Page for Lead Generation:

Text _To _WIn _Lead_Generation_Resort_Entry_Page

Results:

  • Hundreds of participants entered.
  • The resort received brand awareness at a time when the target audience is planning their winter vacations.
  • Generated a list of prospective customers for sales follow up via call, email and text message.

Prize: One (1) Winner will each received a package of two (2) nights’ lodging and lift tickets for two (2) consecutive days at Seven Springs Mountain Resort located. Average value of package is $1000.

To get started with your own text to win, see our features and pricing.

Case Study: Promoting a Retail Holiday with a Text to Win

Retailer uses text to win on retail holiday to boost awareness

Frozen Food Month might not be a regular holiday in your household, but you may be willing to “celebrate” it with a chance to win a trip to Hawaii! For retailers, these holidays can be a great reason to offer discounts and promotions. And that’s exactly what Smart & Final, a chain of grocery warehouse stores, did recently.

The “Escape the Cold” Sweepstakes ran in 300 stores and offered a chance to win a trip for two to Kauai, Hawaii. It also offered a few ways to enter with entry by text and social media. In all, the retailer got creative and took advantage of a retail holiday to get boost attention and exposure.

  • Objective: Boost awareness and attention before spring
  • Prize: One lucky winner received a trip for two to Kauai, Hawaii
  • Entry  Method:  Text HAWAII to 65047 for a chance to win.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing Smart & Final to build a database of prospective customers for re-marketing.

Increase your brand’s awareness in store with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.