Wendy’s Appeals to Yankees Fans with Text to Win Sweepstakes

Wendys Appeals to Baseball Fans with Summer Text to Win Promotion

Wendy’s aimed for a home run with its last text to win and it hit the ball out of the park by using Sweeppea’s text to win platform. A summer promotion for franchisees in the Northeast, Wendy’s offered free tickets to NY Yankees games for more than 100 lucky winners.

In collaboration with Empower Creative; tray liners, bag stuffers, signs and digital media all promoted the campaign to customers, who had to visit a local Wendy’s to get the sweepkey word needed to enter. Customers entered by texting WENDYS or YANKEES to 65047 for a chance to win 4 tickets to a Yankees game.

With thousands of entries, the text to win was a success for Wendy’s. The company gave tickets to more than 100 winners, allowing each to attend a game with family or friends from July through September.

Wendys Appeals to Baseball Fans with Summer Text to Win Promotion

Objective:

  • To build excitement and awareness for the brand
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store signage and materials
  • Digital marketing

Outcome:

  • Thousands of entries and 125 winners
  • The brand boosted awareness and built a list of mobile participants
  • Store Foot Traffic increased

Prize: Winners received four tickets to a NY Yankees game at Yankee Stadium.

To get started with your own text-to-win, see our features and pricing.

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